Xov xwm thiab Xov xwm

Cia koj tshaj tawm ntawm peb qhov kev nce qib

Case Study: Cov Khoom Muag Khoom Muag Khoom Muag Tsim Streetwear Sau

Thov nkag mus rau txhua lub sijhawm nrog ib qho ntawm cov nyiaj hauv qab no: ASICentral, ESP, Txuas lossis ASIUuniversity.
Txhua Lub Tebchaws Asmeskas Cov Khaub Ncaws tawm ntawm nws qhov chaw xis nyob, tsim cov khaub ncaws-dyed sweatshirts plaub xim, nrog rau kev cai ribbing, woven labels, screen printing, thiab ntau dua.
Thaum ib tug tub ntxhais hluas tuaj txog ntawm Cary Heller nrog cov phiaj xwm los tsim cov khaub ncaws hnav khaub ncaws zoo nkauj hom Bad Hamster, VP ntawm kev muag khoom ntawm Keego Harbour, Michigan-based All USA Khaub Ncaws (asi/30171) tsis paub meej tias nws lub tuam txhab tuaj yeem ntsib qhov kev sib tw.
Cov neeg siv khoom xav tau cov ris tsho dyed, hnyav hnyav hoodies thiab sweatshirts nyob rau hauv plaub xim tshwj xeeb, nrog rau cov ntawv sau thiab kev cai ribbing ntawm lub hnab ris rov qab kom phim lub vijtsam luam tawm xim xim. "Cov khaub ncaws no yeej tsis muaj nyob," Heller hais tias.
Nws yog ib qho yooj yim rau kev tsis lees paub lossis coj tus neeg siv khoom hauv qhov kev coj tsis yooj yim.Xwb, Heller txiav txim siab muab nws sim. "Lub fastball ntawm peb yog tus txiv leej tub hauv Carhartt," Heller tau lees tias "Qhov no tawm ntawm peb lub tsheb tavxij. ... Tab sis nws zoo li ua rau kuv muaj tswv yim thiab tsa kuv sawv."
Txhawm rau tsim cov kev cai tav uas tus neeg siv xav tau, Tag Nrho Tebchaws Asmeskas yuav tsum tau tsim cov ris tsho sweatpants thiab rov sew lawv nrog striped ntaub ntawm ob sab.
Heller paub tias Txhua Lub Tebchaws Asmeskas tsis tuaj yeem ua tiav qhov haujlwm ib leeg.Thiab ntau qhov txav mus los.Plus, lub tuam txhab yeej tsis tau ua haujlwm nrog Rib ua ntej.Nws thawj zaug - xaj cov ntaub ntawv kev cai los ntawm lub khw muag khoom siv tes ua hauv online - ua pov thawj tias nws tuaj yeem tau txais cov xim zoo, tab sis Heller hais tias cov qauv ntaub uas nws tau txais yog "ib lab feem pua ​​​​tsis ncaj ncees lawm." Yog li nws txiav txim siab siv ntau qhov kev sib txuas uas nws tau ua hauv kev lag luam xyoo dhau los hauv Teb Chaws Asmeskas cov chaw tsim khoom loj.
Heller yog txuam nrog lub tuam txhab Pennsylvania uas ua 100% polyester ribbing nyob rau hauv qhov tseeb xim.Cov kauj ruam tom ntej yog xam seb yuav ua li cas ntxiv ribbing rau lub sweatpants.Rau streetwear startups, tus nqi khiav ntawm kev cai khaub ncaws tsuas yog siab dhau heev lawm, raws li nws yuav tsum tau loj xaj ntawm plaub txawv xim.Yog li ntawd Heller tau muab cov garments dawb paug rau cov neeg siv khoom xav tau los ua haujlwm hauv pastel ntxoov ntxoo. sweatpants blanks, ces rov xaws lawv nrog ribbing raws sab nraud seams.
Thaum qhov teeb meem ntawd tau hla dhau lawm, qhov seem ntawm txoj haujlwm tau ua tiav - txhua yam los ntawm cov cim dai rau cov ntawv xov xwm tau los ntawm cov xim sib xws rau cov khoom sib txuam.All USA tau tsim ntau txhiab units rau Bad Hamster thiab cia siab tias yuav muaj cov tsoos tsho loj rau kev hloov kho tom qab cov neeg siv khoom kaw lawv thawj qhov muag.
"Nws zoo siab rau cov tub ntxhais hluas," Heller tau hais txog kev sau. "Muaj ntau tus neeg hnav hoodies hnub no txij li thaum muaj kev sib kis pib. Txhua tus nyiam hoodies txawm li cas los xij. Nws zoo li tib neeg nyob hauv hoodies tam sim no."
©document.write(new Date().getFullYear());, Academy of Advertising ®.txhua txoj cai.


Post lub sij hawm: Apr-11-2022