Amakuru n'Itangazamakuru

Kugwa gushize, ubuzima bwahagaze mugihe cyicyorezo, nashishikajwe cyane na videwo yabaterankunga bahagaze mubyumba byabo bagerageza imyenda ya sosiyete yitwa Shein.
Muri TikToks hamwe na hashtag #sheinhaul, umukobwa ukiri muto yazamuraga umufuka munini wa pulasitike akawutanyagura, akarekura urukurikirane rw'imifuka ntoya ya pulasitike, buri imwe irimo imyenda yiziritse neza. Kamera ihita ikata umugore wambaye igice kimwe icyarimwe, umuriro wihuse, ushyizwemo amashusho yo muri porogaramu ya Shein yerekana ibiciro: imyenda ya $ 8, imyenda ya $ 12.
Hasi yu mwobo wurukwavu ninsanganyamatsiko: #sheinkids, #sheincats, # sheincosplay.Iyi videwo irahamagarira abayireba gutangazwa no kugwirirana kwa surreal kugiciro gito kandi cyinshi. Ibicuruzwa bihuza amarangamutima bishyigikira imikorere ("INTEGO ZIZA"). Igihe kimwe, umuntu azabaza imyitwarire myiza yimyenda ihendutse, ariko hazabaho kwishishanya kwinshi. amafaranga ye, mumureke wenyine. ”, uwatanze ibisobanuro byumwimerere azicecekera.
Igituma ibyo bitaba amayobera ya interineti gusa ni uko Shein yahindutse bucece ubucuruzi bukomeye. ”Lu Sheng, umwarimu muri kaminuza ya Delaware wiga ibijyanye n’imyenda n’imyenda ku isi, yagize ati:“ Mu myaka ibiri ishize, mu myaka itatu ishize, nta muntu numwe wari wigeze abumva. ” Mu ntangiriro z'uyu mwaka, ikigo cy’ishoramari Piper Sandler cyakoze ubushakashatsi ku rubyiruko 7000 rw’Abanyamerika ku mbuga za interineti bakunda kuri interineti basanga mu gihe Amazon ari we watsinze neza, Shein yaje ku mwanya wa kabiri.Isosiyete ifite uruhare runini ku isoko ry’imyambarire yo muri Amerika ryihuta - 28%.
Bivugwa ko Shein yakusanyije hagati ya miliyari imwe na miliyari 2 z'amadorari mu gutera inkunga abikorera muri Mata.Isosiyete ifite agaciro ka miliyari 100 z'amadolari - kurusha ibihangange by’imyambarire byihuse H&M na Zara hamwe, ndetse no mu bigo byose byigenga ku isi usibye SpaceX na nyiri TikTok ByteDance.
Urebye ko inganda zerekana imideli yihuse ari imwe mu mbi cyane ku isi, natangajwe cyane nuko Shein yashoboye gukurura imari nk'iyi.Bishingiye ku myenda ya sintetike yangiza ibidukikije, kandi mu gushishikariza abantu gukomeza kuvugurura imyenda yabo, bitera imyanda nini; ubwinshi bw’imyenda mu myanda yo muri Amerika bwikubye hafi kabiri mu myaka 20 ishize. Hagati aho, abakozi badoda imyenda bahembwa make cyane kubera akazi kabo mu bihe bigoye kandi rimwe na rimwe bikaba biteje akaga. Mu myaka yashize, amazu menshi y’imyambarire manini yumvise igitutu cyo gutera intambwe nto mu ivugurura. Ubu, nubwo, ibisekuru bishya by’amasosiyete akomeye “yihuta cyane” byaragaragaye,
Ijoro rimwe mu Gushyingo, ubwo umugabo wanjye yashyiraga kuryama umwana wimyaka 6, nicaye ku buriri mu cyumba cyo kuraramo maze mfungura porogaramu ya Shein. "Ni binini," ibi bikaba byavuzwe na banneri yo kugurisha ku wa gatanu w’umukara kuri ecran, ndabimurika kugira ngo nshimangire. igice cya swatshirt, nongeyeho ibara ryiza risimbuka ($ 4.50) mukigare cyanjye.
Nibyo, burigihe burigihe mpisemo ikintu, porogaramu iranyereka uburyo busa: Mesh umubiri-con ubyara mesh umubiri-con; imyenda yo guhumuriza amabara yavutse kumyenda ihumuriza ibara. Ndazunguruka ndazunguruka. Igihe icyumba cyari cyijimye, sinshobora kubyuka no gucana amatara. Hano hari isoni zidasobanutse muriki kibazo. Umugabo wanjye yazamutse avuye mucyumba umuhungu wanjye amaze gusinzira ambaza icyo nkora nijwi ritoya. "Oya!" Ndarira. Yafunguye itara. Nahisemo ipamba ya puff-slee tee ($ 12.99) mu cyegeranyo cya premium site. Nyuma yo kugabanywa kwa vendredi vendredi, igiciro rusange cyibintu 14 ni $ 80.16.
Nageragejwe no gukomeza kugura, igice kubera ko porogaramu ibishishikariza, ariko ahanini kubera ko hari byinshi byo guhitamo, kandi byose bihendutse.Iyo nari mu mashuri yisumbuye, igisekuru cya mbere cyamasosiyete yimyambarire yihuta yatoje abaguzi kwitega hejuru yemewe kandi nziza kumafaranga atarenze ijoro ryo gutanga. Noneho, nyuma yimyaka irenga 20, Shein arimo kugabanya igiciro cya sandwiches.
Dore amakuru amwe azwi kuri Shein: Ni isosiyete yavukiye mu Bushinwa ifite abakozi n'ibiro bigera ku 10,000 mu Bushinwa, Singapuru, no muri Amerika. Benshi mu bayitanga iherereye i Guangzhou, umujyi w'icyambu ku ruzi rwa Pearl nko mu bilometero 80 mu majyaruguru y'uburengerazuba bwa Hong Kong.
Ikirenze ibyo, isosiyete isangira amakuru make bitangaje nabantu.Nkuko abikorera ku giti cyabo, ntabwo itangaza amakuru yimari.Umuyobozi mukuru nuwashinze, Chris Xu, yanze ko babazwa kuriyi ngingo.
Igihe natangiraga gukora ubushakashatsi kuri Shein, byasaga nkaho ikirango cyabayeho mumipaka yiganjemo ingimbi n'abangavu kandi ntawundi muntu.Mu gihe cyo guhamagarira kwinjiza umwaka ushize, umusesenguzi w’imari yabajije abayobozi mu imideli yerekana imideli Revolve ku bijyanye n’amarushanwa yaturutse kuri Shein. Umuyobozi mukuru wa Mike Karanikolas yarashubije ati: "Uravuga ku isosiyete y'Abashinwa, si byo? Sinzi uko nabivuga - shein." . Natekereje ko niba nshaka kumenya ibya Shein, ngomba guhera kubantu bose basa nkabizi neza: abangavu bayo.
Umunsi umwe nyuma ya saa sita nziza mu Kuboza gushize, umukobwa w’imyaka 16 witwa Makeenna Kelly yansuhuje ku muryango w’urugo rwe mu mujyi utuje wa Fort Collins, muri Kolorado.Kelly ni umutuku ufite ibintu byiza bya Cabbage Patch Kid vibe, kandi azwiho ibintu bya ASMR: gukanda udusanduku, ukurikirana inyandiko mu rubura hanze y’urugo rwe. Kuri Instagram, afite abayoboke 340.000; kuri YouTube, afite miliyoni 1.6. Mu myaka mike ishize, yatangiye gufata amashusho yerekana ikirango cya Shein cyitwa Romwe.Yandika ibishya nka rimwe mu kwezi.Muri videwo narebye bwa mbere kugwa gushize, yazengurukaga mu gikari cye imbere y’igiti gifite amababi ya zahabu, yambaye amashuka ya diyama 9 y’ibihingwa. swater ya Argyle iragurishwa.
Naje kureba amashusho ya Kelly.Yabyinnye mucyumba cyo kuraramo-ashyuha - anjyana hejuru njya mu igorofa rya kabiri ryamanutse hasi aho yafashe amashusho. Hano hari igiti cya Noheri, umunara w'injangwe, kandi hagati ya platifomu, iPad yashyizwe kuri trapode ifite amatara y'impeta.Mu nsi hasi hari ikirundo cy'ishati, amajipo n'imyenda ya Romwe.
Nyina wa Kelly, Nichole Lacy, yambuye imyenda maze ajya mu bwiherero kugira ngo abitekeshe. ”Kelly yagize ati:“ Uraho Alexa, kina umuziki wa Noheri. ”Yinjiye mu bwiherero ari kumwe na nyina, hanyuma, mu gihe cy'igice cyakurikiyeho, yambaye umwenda mushya ukurikiraho - karisiyonari y'umutima, ijipo yandika inyenyeri, maze acecekesha umuryango umwe, akubita ikirenge mu mutwe, akubita ikirenge mu mutwe, akubita ikirenge mu mutwe, akubita ikirenge mu mutwe, akubita ikirenge, sphinx, Gwen, azenguruka mu kirere maze bahoberana. Nyuma, indi njangwe, Agatha, yagaragaye.
Mu myaka yashize, umwirondoro rusange wa Shein wabaye muburyo bwabantu nka Kelly, washinze ihuriro ry’abagize uruhare mu gufata amashusho y’indirimbo zamamaza iyi sosiyete.Nk'uko byatangajwe na Nick Baklanov, impuguke mu bijyanye n’ubucuruzi n’ubushakashatsi muri HypeAuditor, Shein ntasanzwe mu nganda kuko yohereza imyenda yubusa ku mubare munini w’abakoresha. TikTok, nk'uko HypeAuditor abitangaza.
Usibye imyenda y'ubuntu, Romwe anishyura amafaranga atunganijwe ku myanya ye.Ntabwo yari gutangaza amafaranga ye, nubwo yavuze ko yinjije amafaranga menshi mu masaha make yo gukora amashusho kurusha bamwe mu nshuti ze bafite akazi gasanzwe nyuma y'ishuri binjiza mu cyumweru. Mu kungurana ibitekerezo, ikirango kibona ibicuruzwa bidahenze cyane aho abayigana (ingimbi na twentysomethings) bakunda gutemberana. Rae), ikibanza cyacyo kiryoshye gisa nkicyaba gifite urwego ruciriritse rukurikira.
Mu myaka ya za 90, mbere yuko Kelly avuka, Zara yamenyesheje icyitegererezo cyo kuguza ibitekerezo byashushanyije ku bintu byashimishije umuhanda. Mu gukora imyenda yegereye icyicaro cyayo cya Espagne no kunoza uburyo bwo gutanga ibicuruzwa, itanga ubu buryo bwagaragaye ku giciro gito gitangaje mu gihe cy'ibyumweru bike. isosiyete Boohoo hamwe na Fashion Nova ikorera muri Amerika biri mubice bimwe.
Kelly amaze kurangiza kurasa, Lacey yambajije uko natekereje ibice byose kurubuga rwa Romway - 21 muri byo, hiyongereyeho urubura rwiza rwa shelegi - igiciro. Barasa neza kuruta ibyo naguze igihe nakanze nkana ku kintu gihenze cyane, ndakeka rero ko byibuze $ 500.Lacey, imyaka yanjye, yaramwenyuye. "Ati:" Amadolari 170 ".
Buri munsi, Shein ivugurura urubuga rwayo ugereranije nimpuzandengo ya 6.000 - umubare uteye ubwoba ndetse no muburyo bwimyambarire yihuse.
Mu myaka ya za 2000 rwagati, imyambarire yihuse niyo yari igihangange mu gucuruza.Ubushinwa bwinjiye mu ishyirahamwe ry’ubucuruzi ku isi kandi bwahise buhinduka ikigo kinini cy’imyenda y’imyenda, aho amasosiyete y’iburengerazuba yimukiye hafi y’inganda zayo zose. Mu mwaka wa 2008, izina ry’umuyobozi mukuru wa Shein ryagaragaye bwa mbere mu nyandiko z’ubucuruzi z’Abashinwa nka Xu Yangtian.Yashyizwe ku rutonde rw’abafatanyabikorwa ba sosiyete nshya yanditswe, Nanjing Dianwei. Wang buri wese afite 45 ku ijana by'isosiyete, naho Li afite 10 ku ijana asigaye, inyandiko zerekana.
Wang na Li basangiye ibyo bibuka muri kiriya gihe.Wang yavuze ko we na Xu bari baziranye na bagenzi be bakorana, maze mu 2008, bahitamo gukorera hamwe ubucuruzi ndetse no kwambukiranya imipaka y’ubucuruzi bwambukiranya imipaka. Yavuze ko mu gihe Xu akurikirana ibintu byinshi bya tekiniki, harimo no kwamamaza SEO.
Muri uwo mwaka, Li yatanze disikuru ku bijyanye no kwamamaza kuri interineti mu ihuriro ryabereye i Nanjing.Xu - umusore wijimye ufite isura ndende - yimenyekanisha ko ashaka inama mu bucuruzi. ”Lee yagize ati:" Ariko Xu yasaga nkumunyamwete kandi w'umunyamwete, bityo Li yemera gufasha.
Xu yatumiye Li ngo amusange hamwe na Wang nk'abajyanama b'igihe gito. Bose uko ari batatu bakodesheje ibiro bito mu nyubako yoroheje, igorofa yo hasi ifite ameza manini hamwe n'ameza make - ntabwo abantu barenga icumi bari imbere - kandi isosiyete yabo yatangijwe i Nanjing mu Kwakira. Mbere na mbere, bagerageje kugurisha ibintu byose, harimo icyayi na terefone ngendanwa. Isosiyete ikora mu Bushinwa irashobora kubikora neza. (Umuvugizi wa Shein yamaganye icyo kirego, avuga ko ikoranabuhanga rya Nanjing Dianwei “ridafite uruhare mu kugurisha ibicuruzwa by'imyenda.”)
Nk’uko Li abitangaza ngo batangiye kohereza abaguzi ku isoko ry’imyenda myinshi i Guangzhou kugira ngo bagure imyenda y’imyenda ku baguzi batandukanye.Bahita bandika ibyo bicuruzwa kuri interineti, bakoresheje amazina atandukanye y’urubuga, kandi batangaza inyandiko z’ibanze zikoreshwa mu Cyongereza ku mbuga za blog nka WordPress na Tumblr kugira ngo bateze imbere SEO; gusa iyo ikintu kigiye kugurishwa batanga raporo kubintu runaka Abacuruzi bashira ibicuruzwa bito.
Li yavuze ko uko ibicuruzwa byazamutse, batangiye gukora ubushakashatsi ku buryo bwo kuri interineti kugira ngo bamenye uburyo bushya bushobora gufata no gushyira ibicuruzwa mbere y'igihe.
Muri icyo gihe, Xu yakoraga amasaha menshi, akenshi akaguma mu biro nyuma yuko abandi basubiye mu rugo. ”Lee yagize ati:" Yari afite icyifuzo gikomeye cyo gutsinda, "ni saa kumi z'umugoroba kandi azambabaza, agure ibiryo byo mu muhanda nijoro, abaze byinshi. Hanyuma birashobora kurangira saa 1 cyangwa 2 za mu gitondo." Lee ku nzoga no kurya (isupu yumunyu itetse, isupu ya vermicelli) yahaye Xu inama kuko Xu yateze amatwi yitonze kandi yiga vuba.Xu ntabwo yavuze byinshi kubuzima bwe bwite, ariko yabwiye Li ko yakuriye mu ntara ya Shandong kandi ko agifite ibibazo.
Li yibuka ko mu minsi ya mbere, impuzandengo bakiriye yari nto, hafi $ 14, ariko bagurishaga ibintu 100 kugeza kuri 200 ku munsi; ku munsi mwiza, bashobora kuba barenga 1.000.Imyenda ihendutse, niyo ngingo. "Lee yarambwiye ati:" Turi inyuma y’imisoro mike n’ubunini bwinshi. "
Umunsi umwe, bamaze umwaka urenga mu bucuruzi, Wang yagaragaye mu biro asanga Xu yabuze.Yabonye ko amwe mu ijambo ryibanga ry’isosiyete yahinduwe, maze arahangayika. Nkuko Wang yabisobanuye, yahamagaye kandi yandikira ubutumwa bugufi Xu ariko ntiyagira igisubizo, nyuma ajya mu nzu ye ndetse na gari ya moshi kugira ngo ashakishe Xu.Xu yavuyeho. isosiyete isigaye yirukana umukozi. Nyuma, bamenye ko Xu yatandukiriye kandi akomeza ubucuruzi bwa e-bucuruzi atabifite. (Umuvugizi yanditse ko Xu "atari ashinzwe konti y’imari y’ikigo" kandi ko Xu na Wang "batandukanye mu mahoro.")
Muri Werurwe 2011, urubuga ruzaba Shein-SheInside.com-rwanditswe. Uru rubuga rwiyita “isosiyete ikora imyenda y'ubukwe ku isi ku isi,” nubwo igurisha imyenda itandukanye y'abagore. Mu mpera z'uwo mwaka, yivugiye ko ari “umucuruzi mpuzamahanga ucuruza ibicuruzwa mpuzamahanga”, uzana “imyambarire iheruka yo mu muhanda i Londres, Paris, Tokiyo, Shanghai na New York vuba mu maduka”.
Muri Nzeri 2012, Xu yiyandikishije isosiyete ifite izina ritandukanye gato n’isosiyete yafatanije na Wang na Li - Nanjing E-Commerce Technology Technology. Yatunze 70% by'imigabane y'isosiyete kandi umufatanyabikorwa afite 30% by'imigabane. Yaba Wang cyangwa Li, ntabwo bigeze bongera kuvugana na Xu - ku byiza bya Li. "Iyo ukorana n'umuntu wangiritse mu mico, ntuzi igihe azakugirira nabi, si byo?" Lee ati. "Niba nshobora kumuvaho vuba, byibura ntashobora kumbabaza nyuma."
Mu mwaka wa 2013, isosiyete ya Xu yakusanyije icyiciro cya mbere cy’ishoramari ry’ishoramari, bivugwa ko miliyoni 5 z’amadolari yaturutse muri Jafco Asia, nk'uko CB Insights yabitangaje. Mu itangazo ryashyizwe ahagaragara n’icyo gihe, iyi sosiyete yiyita SheInside, yisobanuye ko “yatangijwe nk’urubuga mu 2008 ″ - muri uwo mwaka Nanjing Dianwei Information Technology Co., Ltd. yashinzwe. (Nyuma yimyaka myinshi, izatangira gukoresha umwaka washinzwe wa 2012).
Muri 2015, isosiyete yakiriye andi miliyoni 47 y’amadolari y’ishoramari. Yahinduye izina ayita Shein yimura icyicaro cyayo i Nanjing yerekeza i Guangzhou kugira ngo yegere ikigo cy’abatanga isoko. Yafunguye bucece icyicaro gikuru cy’Amerika mu gace k’inganda mu Ntara ya Los Angeles. Yaguze kandi Romwe - ikirango Lee, nkuko kibaho, cyatangiranye n’umukunzi mu myaka mike ishize.
Muri 2020, icyorezo cyangije inganda zimyenda. Kugeza ubu, kugurisha kwa Shein bikomeje kwiyongera kandi biteganijwe ko bizagera kuri miliyari 10 z'amadolari muri 2020 na miliyari 15.7 z'amadolari muri 2021. (Ntibisobanutse niba iyi sosiyete yunguka.) Niba imana imwe yiyemeje guhimba ikirango cyimyenda ikwiranye nigihe cyicyorezo, aho ubuzima rusange rusange bwagabanutse mukibanza cyurukiramende rwa mudasobwa cyangwa ecran ya telefone, ashobora kugaragara.
Maze amezi ntwikiriye Shein ubwo isosiyete yemeye kundeka nkabaza ibibazo byinshi mu bayobozi bayo, barimo Perezida wa Amerika George Chiao; Umuyobozi mukuru ushinzwe kwamamaza Molly Miao; n’umuyobozi ushinzwe ibidukikije, imibereho myiza n’imiyoborere Adam Winston.Bansobanuriye icyitegererezo gitandukanye rwose n’uburyo abadandaza gakondo bakora. Ikirango gisanzwe cyerekana imideli gishobora gushushanya amajana n'amajana mu rugo buri kwezi kandi kigasaba abayikora gukora ibihumbi na buri buryo.Ibice biboneka kumurongo no mububiko bwumubiri.
Ibinyuranye, Shein ikorana cyane nabashushanyaga hanze.Benshi mubatanga isoko ryigenga bashushanya kandi bagakora imyenda.Niba Shein akunda igishushanyo runaka, izashyiraho itegeko rito, ibice 100 kugeza 200, kandi imyenda izabona ikirango cya Shein.Bifata ibyumweru bibiri gusa uhereye kubitekerezo ukabyara umusaruro.
Imyenda irangiye yoherezwa mu kigo kinini cyo gukwirakwiza Shein, aho itondekanya mu bipfunyika ku bakiriya, kandi ibyo bikoresho byoherezwa mu muryango w'abantu muri Amerika ndetse no mu bindi bihugu birenga 150 - aho kohereza imyenda myinshi ahantu hose. Isi iri kuri kontineri, nkuko abadandaza babisanzwe babikora.Ibyemezo byinshi byisosiyete bifatwa hifashishijwe porogaramu yabigenewe, ishobora guhita imenya ibice bikunzwe kandi bigahita bikurikirana; ihagarika umusaruro wuburyo bugurisha bitagushimishije.
Icyitegererezo cya Shein kumurongo gusa bivuze ko, bitandukanye nabanywanyi bayo bakomeye bigezweho, birashobora kwirinda ikiguzi cyabakozi n’abakozi bo mu maduka y’amatafari n'amatafari, harimo no kugurisha amasahani yuzuye imyenda itagurishijwe mu mpera za buri gihembwe. Hifashishijwe porogaramu, yishingikiriza ku batanga ibicuruzwa kugira ngo bakore akazi vuba kandi neza. by'imyambarire yihuse. Mu mezi 12 ashize, Gap yanditse ibintu bigera ku 12.000 bitandukanye ku rubuga rwayo, H&M abagera ku 25.000 na Zara bagera ku 35.000, umwarimu wa kaminuza ya Delaware Lu yasanze. Muri icyo gihe, Shein yari afite miliyoni 1.3.
Shein ntabwo arirwo ruganda rwonyine rushyira ibicuruzwa bito byambere hamwe nababitanga hanyuma bigasubirana mugihe ibicuruzwa bitwaye neza.Boohoo yafashaga kuba intangarugero muri iyi moderi.Ariko Shein ifite aho ihurira nabahanganye n’iburengerazuba.
Ushinzwe isesengura rya Credit Suisse, Simon Irwin, yagiye atera urujijo ku giciro gito cya Shein. Ati: "Nanditse amwe mu masosiyete akora amasoko meza cyane ku isi agura ku gipimo, afite uburambe bw'imyaka 20, kandi afite uburyo bunoze bwo gukoresha ibikoresho," Owen yarambwiye ati: "Abenshi muri bo bemeye ko badashobora kuzana ibicuruzwa ku isoko ku giciro kimwe na Shein."
Nubwo bimeze bityo, Irving ashidikanya ko ibiciro bya Shein bikomeje kuba bike na gato, cyangwa se ahanini binyuze mu kugura neza. Ahubwo, yerekana uburyo Shein yakoresheje uburyo mpuzamahanga bw’ubucuruzi mpuzamahanga. Kohereza ibicuruzwa bito biva mu Bushinwa muri Amerika ubusanzwe bitwara amafaranga make ugereranije no kohereza mu bindi bihugu cyangwa no muri Amerika, mu masezerano mpuzamahanga. Byongeye kandi, kuva mu mwaka wa 2018, Ubushinwa ntibwashyizeho imisoro ku bicuruzwa bitumizwa mu mahanga ku bicuruzwa bituruka mu Bushinwa ku bicuruzwa bituruka mu mahanga. Owen yagize ati: "Amabwiriza nk'aya yemerera Shein kwirinda imisoro yatumijwe mu mahanga."
Irving yavuze kandi indi ngingo: Yavuze ko abadandaza benshi muri Amerika n'Uburayi bongera amafaranga kugira ngo bakurikize amabwiriza n'amahame agenga politiki y'umurimo n'ibidukikije.Shein bigaragara ko akora bike cyane.
Mu cyumweru cyiza muri Gashyantare, nyuma yumwaka mushya w’Ubushinwa, natumiye mugenzi wanjye gusura Akarere ka Panyu ka Guangzhou, aho Shein akorera ubucuruzi.Shein yanze icyifuzo cyanjye cyo kuvugana nuwabitanze, nuko abo dukorana baza kureba aho bakorera. zituwe cyane n'amatangazo y'akazi ku nganda zimyenda.
Mu gace kegereye - icyegeranyo cyinshi cy’inganda nto zidasanzwe, bamwe mubisa nkaho ari inyubako ituwe - imifuka yanditseho izina rya Shein irashobora kuboneka yashyizwe ku gipangu cyangwa ku murongo ku meza. Bimwe mu bigo bifite isuku kandi bifite isuku. Muri bo, abagore bambara amashati hamwe na masike yo kubaga kandi bakora bucece imbere y’imashini zidoda. imyaka. ”“ Tanga umushahara ku gihe. ”
Umwaka ushize, abashakashatsi basuye Panyu mu izina ry’itsinda rishinzwe gukurikirana ibikorwa by’abasuwisi mu Busuwisi na bo basanze inyubako zimwe na zimwe zifite koridoro n’isohoka zafunzwe n’imifuka minini y’imyenda, bigaragara ko ari impanuka y’umuriro. Abakozi batatu babajijwe n’abashakashatsi bavuze ko ubusanzwe bahagera saa munani cyangwa saa kumi nimwe n’umugoroba, bakaba baruhutse iminota 90 yo kuruhuka na saa sita. mbonezamubano n'imiyoborere, yambwiye ko nyuma yo kumenya raporo y'amaso ya rubanda, Shein “yabigenzuye ubwe.”
Isosiyete iherutse kwakira zeru kuri 150 ku gipimo cyagumishijwe na Remake, umuryango udaharanira inyungu uharanira imirimo myiza n’ibikorwa by’ibidukikije. Aya manota agaragaza igice cy’ibidukikije bya Shein: Isosiyete igurisha imyenda myinshi ikoreshwa, ariko ikagaragaza bike cyane ku bicuruzwa byayo ku buryo idashobora no gutangira gupima ibirenge by’ibidukikije. Cline, umuyobozi ushinzwe ubuvugizi na politiki muri Remake mbwira. (Shein ntabwo yashubije ibibazo bijyanye na raporo ya remake.)
Mu ntangiriro z'uyu mwaka, Shein yashyize ahagaragara raporo yayo irambye kandi igira ingaruka ku mibereho, aho yiyemeje gukoresha imyenda irambye kandi ikanagaragaza ibyuka bihumanya ikirere. Icyakora, ubugenzuzi bw’isosiyete ku baguzi babwo bwasanze ibibazo bikomeye by’umutekano: Mu baguzi bagera kuri 700 bagenzuwe, 83 ku ijana bari bafite “ingaruka zikomeye.” Ihohoterwa ryinshi ryarimo “ihohoterwa ry’umuriro,” kandi “rikaba ryarakozwe cyane, 12” rikaba ryaragize uruhare rukomeye: imirimo y'agahato, cyangwa ibibazo bikomeye by'ubuzima n'ibibazo by'umutekano. Nabajije uwatanze disikuru ibyo byaha aribyo, ariko ntiyabisobanura.
Raporo ya Shein yavuze ko uruganda ruzaha amahugurwa abatanga ibicuruzwa bitubahirije amategeko.Niba uwabitanze adashoboye gukemura iki kibazo mu gihe cyumvikanyweho - kandi mu bihe bikomeye ako kanya - Shein ashobora guhagarika gukorana na bo.Whinston yarambwiye ati: "Hariho imirimo myinshi igomba gukorwa - nk'uko ubucuruzi bwose bukeneye gutera imbere no gutera imbere mu gihe runaka."
Abaharanira uburenganzira bw'umurimo bavuga ko kwibanda ku batanga isoko bishobora kuba igisubizo cyibanze kidashobora gukemura impamvu imiterere y’akaga ibaho mbere na mbere.Bavuga ko amasosiyete y’imyambarire yihuse ashinzwe gusunika inganda gukora ibicuruzwa byihuse ku giciro cyo hasi, icyifuzo gitera imiterere mibi y’umurimo no kwangiza ibidukikije byose ariko byanze bikunze.Ibi ntabwo ari umwihariko wa Shein, ariko intsinzi ya Shein ituma bikomera cyane.
Klein yambwiye ko iyo isosiyete nka Shein igabanije uburyo ikora neza, ibitekerezo bye bisimbukira ku bantu, ubusanzwe abagore, bananiwe ku mubiri no mu mutwe bityo sosiyete ikabasha kwinjiza amafaranga menshi no kwinjiza amafaranga menshi. Mugabanye ibiciro. Ati: "Bagomba guhinduka kandi bagakora ijoro ryose kugirango twese dushobore gukanda buto hanyuma imyenda igezwa iwacu kumadorari 10".