Amakuru n'Itangazamakuru

"Ikoranabuhanga" mu myambarire ni ijambo ryagutse rikubiyemo ibintu byose uhereye ku bicuruzwa biva mu bicuruzwa no gukurikiranwa kugeza ku bikoresho, imicungire y'ibarura no gushyiramo ibirango by'imyenda.Nk'ijambo ry'umutaka, ikoranabuhanga rikubiyemo izi ngingo zose kandi rikaba rigenda rinengwa cyane mu bucuruzi bw'ubucuruzi buzenguruka.Ariko iyo tuvuze ibijyanye n'ikoranabuhanga, ntituba tuvuze gusa ibijyanye no gukurikirana imyenda kuva ku bicuruzwa bituruka ku bicuruzwa bidakorwa gusa. igihe kirageze cyo kwibanda ku kuzamuka kwa "digital triggers" mugutezimbere imideli igaruka.
Muburyo bwo kugurisha no gukodesha mubucuruzi, ibirango nabatanga ibisubizo bakeneye gusubiza imyenda yabagurishijwe kugirango bashobore gusanwa, kongera gukoreshwa cyangwa gutunganywa.Kworohereza ubuzima bwa kabiri, ubwa gatatu nubwa kane, buri mwenda uzungukirwa numubare wihariye wihariye kandi wubatswe mubuzima bukurikirana.Mu gihe cyo gukodesha, imyenda yose ikenera gukurikiranwa uhereye kubakiriya kugirango basane cyangwa basukure, basubire mububiko bwakabiri-bukeneye kumenyeshwa. bafite, nkibicuruzwa bibisi hamwe namakuru yo kwamamaza, bifasha kugenzura niba arukuri kandi ikanamenyesha uburyo bwo kugura abakiriya kugirango bongere kugurisha.Ibyinjira: Digital trigger.
Imbarutso ya digitale ihuza abakiriya namakuru akubiye murubuga rwa software.Ubwoko bwamakuru abakoresha bashobora kubona bugenzurwa nibirango hamwe nabatanga serivise, kandi birashobora kuba amakuru yerekeye imyenda yihariye - nk'amabwiriza yo kubitaho hamwe nibirimo fibre - cyangwa kwemerera abakiriya guhura nibirango kubyo baguze - kubayobora Kuri, kurugero, ubukangurambaga bwamamaza bwa digitale kubirango byandikirwa hamwe na label muburyo bwo gushyiramo ibimenyetso bya enterineti muburyo bwo gushyiramo ibimenyetso bya enterineti Q "Scan Me." Abaguzi benshi muri iki gihe bazi ko bashobora gusikana kode ya QR hamwe na terefone, nubwo ikoreshwa rya QR ritandukana bitewe n'akarere. Aziya iyoboye inzira yo kurera, mu gihe Uburayi bukiri inyuma cyane.
Ikibazo ni ukubika kode ya QR kumyenda igihe cyose, kuko ibirango byitaweho akenshi bigabanywa nabaguzi.Yego, musomyi, nawe urabikora! Twese twabikoze mbere.Nta kirango gisobanura ko nta makuru afite. Kugirango ugabanye ibi byago, ibirango bishobora kongeramo QR kode kubirango bikozwe mubudodo cyangwa gushyiramo ikirango binyuze mubutumwa bwerekana ko QR idakuramo imyenda. QR code ifitanye isano nubwitonzi namakuru yibirimo, bigabanya amahirwe yuko bazageragezwa kubisikana kubyo bigenewe.
Iya kabiri ni tagisi ya NFC (Hafi y’itumanaho) yashyizwe mu kirango kiboheye, kikaba kidashoboka cyane ko ikurwaho.Nyamara, abakora imyenda bakeneye gusobanurira neza abakiriya ko iri mu kirangantego cyakozwe, kandi bakeneye kumva uburyo bwo gukuramo umusomyi wa NFC kuri terefone zabo. Bimwe mu bikoresho bya terefone, cyane cyane byasohotse mu bikoresho bya NFC bikoresha imashini zikoresha, ariko ntibisaba ko bikoreshwa na telefone NFC zikoresha ibikoresho byose, ariko ntibisaba ko bikoreshwa na telefone zikoresha ibikoresho bya NFC. ububiko.
Imbarutso ya nyuma ya digitale ishobora gukoreshwa ni tagi ya RFID (iranga radiyo yumurongo wa radiyo), ariko ibirango bya RFID mubisanzwe ntabwo bireba abakiriya.Ahubwo, bikoreshwa kumanikwa kumanikwa cyangwa kubipfunyika kugirango bikurikirane umusaruro wibicuruzwa nububiko bwubuzima, kugeza kubakiriya, hanyuma bigasubira mubicuruza kugirango bisanwe cyangwa byongerewe. tags ni ingirakamaro cyane kubatanga ibisubizo hamwe ninyuma-yinyuma kuko byoroha gukurikiranwa murwego rwubuzima bwose.Ikindi kintu kigora mubisabwa ni uko ibirango bya RFID akenshi bidakurikiza-gukaraba, bikaba bitaribyo byiza cyane kumyenda yimyenda izenguruka mubucuruzi bwimyenda, aho gusoma ari ngombwa mugihe.
Ibicuruzwa bisuzuma ibintu byinshi mugihe cyo gufata icyemezo cyo gushyira mubikorwa ibisubizo byikoranabuhanga rya digitale, harimo ejo hazaza h’ibicuruzwa, amategeko azaza, imikoranire n’abaguzi mu gihe cy’ibihe by’ubuzima bw’ibicuruzwa, ndetse n’ingaruka ku bidukikije by’imyenda. Barashaka kandi ko abakiriya bongera ubuzima bw’imyambaro yabo mu kuyitunganya, kuyisana cyangwa kuyikoresha. Binyuze mu gukoresha ubwenge bwifashisha imbarutso n’ibirango, ibirango nabyo birashobora kumva neza ibyo abakiriya babo bakeneye.
Kurugero, mugukurikirana ibyiciro byinshi byubuzima bwimyenda, ibirango birashobora kumenya igihe gusana bikenewe cyangwa igihe cyo kuyobora abaguzi gutunganya imyenda. Ibirango byimibare birashobora kandi kuba uburyo bwiza kandi bukora neza, kuko ibirango byita kumubiri bikunze gucibwa kubitameze neza cyangwa bidashimishije, mugihe imbarutso ya digitale ishobora kuguma kubicuruzwa igihe kirekire ubishyira muburyo bwa enterineti. inzira yoroshye kandi ihenze cyane yo kongeramo imbarutso ya digitale kubicuruzwa byabo bihari utabangamiye iyo mbarutso ya digitale Ubushobozi bwo kuguma kumibereho yubuzima bwose bwibicuruzwa.
Guhitamo ikoranabuhanga kandi biterwa nicyo bagerageza kugeraho.Niba ibirango bifuza kwereka abakiriya amakuru menshi yukuntu imyenda yabo ikoreshwa, cyangwa bakareka bagahitamo uburyo bwo kwitabira gutunganya cyangwa gutunganya ibicuruzwa, bazakenera gushyira mubikorwa imbarutso ya digitale nka QR cyangwa NFC, kuko abakiriya badashobora gusikana RFID.Nyamara, niba ikirango gishaka gukora neza murugo cyangwa kugenzura ibicuruzwa byakozwe no gukosora imitungo ya RFID ikanakorwa neza.
Kugeza ubu, ibirango byita ku mubiri bikomeje kuba itegeko, ariko umubare munini w’amategeko yihariye y’igihugu agenda agana ku kwemerera amakuru n’ibirimo gutangwa mu buryo bwa digitale.Nkuko abakiriya basaba kurushaho gukorera mu mucyo ku bicuruzwa byabo, intambwe yambere ni uguteganya ko imbarutso ya digitale izagenda igaragara nk’inyongera ku birango byita ku mubiri, aho kuyisimbuza. icyitegererezo.Mu myitozo, ibi bivuze ko ibirango byumubiri bizakomeza gukoresha igihugu cyaturutse hamwe nibintu bigize ibintu byateganijwe ejo hazaza, ariko haba kumurongo umwe cyangwa ibirango byongeweho, cyangwa byinjijwe mumyenda ubwayo, bizashoboka Gusikana imbarutso.
Izi mbarutso ya digitale irashobora kongera gukorera mu mucyo, kubera ko ibirango bishobora kwerekana urugendo rwogutanga imyenda kandi bikagenzura niba umwenda ari ukuri.Ikindi kandi, nukwemerera abakiriya gusikana ibintu mumyenda yabo ya digitale, ibirango birashobora kandi gushiraho uburyo bushya bwo kwinjiza kumurongo wa enterineti byorohereza abaguzi kugurisha imyenda yabo ishaje. Ubwanyuma, imbarutso ya digitale ishobora gutuma e-ubucuruzi cyangwa ubukode bukorerwa ahantu, urugero nko kwerekana ibicuruzwa byabigenewe.
Gahunda yo gutunganya ibicuruzwa bya Adidas '' Infinite Play ', yatangijwe mu Bwongereza mu 2019, mu ikubitiro izemera gusa ibicuruzwa byaguzwe n’abaguzi ku miyoboro ya adidas yemewe, kubera ko ibicuruzwa bihita byinjira mu mateka yabo yo kugura kuri interineti hanyuma bikongera bikagurishwa. abigizemo uruhare.Nkuko bigaragara, igisubizo kimaze kuba mubicuruzwa. Usibye umufatanyabikorwa wabo wa tekinoroji na label Avery Dennison, ibicuruzwa bya Adidas bimaze kugira kode ya matrix: kode ya mugenzi QR ihuza imyenda yabaguzi na porogaramu ya Infinite Play, aho imyenda yaguzwe hose.
Ku baguzi, sisitemu iroroshye, hamwe na code ya QR igira uruhare runini muri buri ntambwe yimikorere. Abaguzi binjira muri porogaramu ya Infinite Play hanyuma basuzume kode yimyenda yabo QR kugirango bandike ibicuruzwa, bizongerwaho mumateka yubuguzi hamwe nibindi bicuruzwa byaguzwe binyuze mumiyoboro ya adidas yemewe.
Porogaramu noneho izereka abakiriya igiciro cyo kugura icyo kintu.Niba ubishaka, abaguzi barashobora guhitamo kugurisha icyo kintu.Adidas ikoresha nimero yibicuruzwa biriho kurutonde rwibicuruzwa kugirango imenyeshe abakoresha niba ibicuruzwa byabo byemerewe kugaruka, kandi niba aribyo, bazahabwa ikarita yimpano ya Adidas nkindishyi.
Kurangiza, kugurisha ibisubizo bitanga Stuffstr byorohereza gufata no gucunga neza gutunganya ibicuruzwa mbere yuko bigurishwa muri gahunda itagira ingano kubuzima bwa kabiri.
Adidas ivuga inyungu ebyiri zingenzi zo gukoresha mugenzi wawe QR code label. Icya mbere, QR code yibirimo irashobora guhoraho cyangwa ifite imbaraga. Imbarutso yimibare irashobora kwerekana amakuru amwe mugihe imyenda yaguzwe bwa mbere, ariko nyuma yimyaka ibiri, ibirango birashobora guhindura amakuru agaragara kugirango yerekanwe, nko kuvugurura uburyo bwo gutunganya ibicuruzwa byaho. Icya kabiri, code ya QR iranga imyenda imwe kandi ntago ari kimwe muburyo butandukanye. naho kuri Adidas, bivuze kuba ushobora kugereranya neza ibiciro byo kugura, kugenzura imyenda yukuri, no guha abakoresha ubuzima bwa kabiri ibyo baguze mubyukuri ibisobanuro birambuye.
CaaStle ni serivise icungwa neza ituma ibicuruzwa nka Scotch na Soda, LOFT na Vince bitanga imishinga yubucuruzi ikodeshwa mugutanga ikoranabuhanga, reaction logistique, sisitemu nibikorwa remezo nkigisubizo cyanyuma-cyambere. Mbere na mbere, CaaStle yafashe icyemezo cyo gukenera imyenda kurwego rwumutungo bwite, ntabwo ari SKU gusa (akenshi usanga imiterere yimyenda ikorwa kandi ntago ari umurongo ugaruka kuri raporo, niba imyenda isubirwamo idafite umurongo, niba nta modoka isubirwamo idafite umurongo, niba nta modoka isubirwamo). umutungo.Muri iki gihe, igikenewe nukumenya umubare wimyenda runaka utanga ibicuruzwa azabyara, passe zingana, nigurishwa.
Muburyo bwubukode bwubucuruzi, buri mutungo ugomba gukurikiranwa kugiti cye.Ukeneye kumenya umutungo uri mububiko, wicaye hamwe nabakiriya, kandi urimo gusukurwa.Ibi nibyingenzi byumwihariko kuko bifitanye isano no kwambara buhoro buhoro no gutanyagura imyenda kuko bifite ubuzima bwinshi.Ibicuruzwa cyangwa abatanga ibisubizo bayobora imyenda ikodeshwa nibisabwa kugirango ibicuruzwa bikorwe hamwe nibitekerezo bikoreshwa muburyo bwo kugurisha ibintu hamwe nibitekerezo byakorewe kuri buri kintu cyakozwe mugihe cyo kugurisha hamwe nibitekerezo bikoreshwa muburyo bwo kugurisha ibintu hamwe nibitekerezo byakorewe kuri buri gicuruzwa gikoreshwa kandi kigakorwa kugirango habeho gukurikiranwa. guhitamo.Ibi ni ngombwa kuko abakiriya ntiboroshye guhinduka mugihe basuzumye ubuziranenge bwimyenda yakoreshejwe cyangwa ikodeshwa; ibibazo bito byo kudoda ntibishobora kwemerwa.Iyo ukoresheje sisitemu yo gukurikirana urwego rwumutungo, CaaStle irashobora gukurikirana imyenda binyuze mugikorwa cyo kugenzura, gutunganya, no gukora isuku, niba rero umwenda woherejwe kumukiriya ufite umwobo kandi umukiriya yinubira, barashobora gukurikirana neza ibitaragenze neza mugutunganya kwabo.
Muri sisitemu ya CaaStle ikururwa kandi ikurikiranwa, Amy Kang (Umuyobozi wa sisitemu yububiko bwibicuruzwa) asobanura ko ibintu bitatu byingenzi ari ngombwa; gutsimbarara kw'ikoranabuhanga, gusomeka n'umuvuduko wo kumenyekana.Mu myaka yashize, CaaStle yavuye mu bitambaro by'imyenda n'ibirango yerekeza kuri barcode kandi buhoro buhoro ihinduka RFID yoza, bityo rero nariboneye ubwanjye uburyo ibyo bintu bitandukanye muburyo bw'ikoranabuhanga.
Nkuko imbonerahamwe ibigaragaza, udukaratasi hamwe nibimenyetso muri rusange ntibifuzwa cyane, nubwo ari ibisubizo bihendutse kandi bishobora kuzanwa kumasoko byihuse.Nkuko raporo ya CaaStle ibivuga, ibimenyetso byandikishijwe intoki cyangwa udukaratasi birashoboka cyane ko bishira cyangwa bikava mu gukaraba.Barcode hamwe nogukaraba RFID birashoboka cyane kandi ntibishobora gushira, ariko nanone ni ngombwa kwemeza ko imbarutso ya digitale iba ikozwe mububiko cyangwa imyenda idoda. gukora neza.Washable RFID ifite imbaraga zikomeye hamwe n’umuvuduko mwinshi wo kumenya scan, kandi CaaStle hamwe nabandi benshi batanga ibisubizo bateganya kwimukira muri iki gisubizo igihe ikoranabuhanga rimaze gutera imbere, nkibipimo byamakosa mugihe wasuzumye imyenda muri bamwe hafi.
Amahugurwa yo Kuvugurura (TRW) ni serivisi yuzuye yo kugurisha kugeza ku ndunduro ifite icyicaro gikuru i Oregon, muri Amerika ifite icyicaro cya kabiri i Amsterdam. na TRW yashyize imbere gukurikirana urwego-rwumutungo kugirango byoroherezwe imishinga yubucuruzi.
Kimwe na Adidas na CaaStle, TRW icunga ibicuruzwa kurwego rwumutungo.Bahita binjira mumurongo wera wa e-ubucuruzi bwera bwanditseho ikirango nyirizina.TRW icunga ibarura ryinyuma na serivisi zabakiriya. Buri mwenda ufite barcode na numero yuruhererekane, TRW ikoresha mugukusanya amakuru kumurongo wambere.Ni ngombwa kuri TRW kugirango umenye amakuru yimyenda bakoresheje kugirango bamenye neza imyenda bafite kugirango babone uko bahindura imyenda bafite. iyo isubiye kugurishwa byongeye.Kubona amakuru yibicuruzwa birashobora kugorana kuko ibicuruzwa byinshi bikorera muri sisitemu y'umurongo bidafite gahunda yo kubara ibicuruzwa byagarutsweho.Iyo imaze kugurishwa, byari byibagiranye.
Nkuko abakiriya bagenda bategereza amakuru mubiguzi bya kabiri, kimwe nibicuruzwa byumwimerere, inganda zizungukirwa no gukora aya makuru kandi yimurwe.
None se ejo hazaza hateganijwe iki? Mwisi yisi nziza iyobowe nabafatanyabikorwa bacu hamwe nibirango, inganda zizatera imbere mugutezimbere "pasiporo ya digitale" kumyambaro, ibicuruzwa, abadandaza, abatunganya ibicuruzwa hamwe nabakiriya bafite ibyamamare bizwi ku rwego rwumutungo wa digitale nibindi byose bishobora kugerwaho.Iyi tekinoroji isanzwe hamwe nibisubizo byerekana ko ntabwo buri kintu cyose cyerekana ibicuruzwa bitazwi muburyo butandukanye. imyitozo isanzwe kandi itume loop igera kuri buri wese.
Ubukungu bwizunguruka bushigikira ibirango byimyenda kugirango bigere kumuzenguruko binyuze muri gahunda zamahugurwa, amasomo yicyiciro, isuzuma ryizunguruka, nibindi. Wige byinshi hano