Amakuru n'Itangazamakuru

Ati: "Kuki abadandaza imyenda badakoresha abohereza?!?!" yanditse @jamessterlingstjohn mu nyandiko ya Instagram ya 2019. James agura kumurongo ku bicuruzwa birambye byo hanze byo hanze ndetse n’umufatanyabikorwa wa LimeLoop umaze igihe kinini witwa Toad & Co, t-shati kama iza mu bikoresho bipfunyika cyangwa abatwara ibicuruzwa, nkuko abivuga.Yahise afata iyi foto mbere yo "gukuramo bokisi" itegeko hanyuma asubiza paki yongeye gukoreshwa kuri agasanduku k'iposita.
Kuranga ibicuruzwa byinshi binyuze mubikorwa byabaguzi, ntabwo amakarito yunvikana hamwe nudupapuro twa pulasitike hamwe nimpapuro zishushanyijeho.E-ubucuruzi buragenda bwiyongera.Ubucuruzi bwa Omnichannel - gushiraho ubunararibonye bwabakiriya budahuza, burimo gupakira kuruta mbere hose.
Kuri twe, ibipapuro byongera gukoreshwa byateguwe mubukungu bwa e-ubucuruzi buhujwe kuko burimo ubwenge.Ni ibyacu uko byagenda kose.Niyo mpamvu tugiye gukuraho imyumvire itari yo ikunze kugaragara ku ruhare rw’ibipapuro byongera gukoreshwa mu kuzamura uburambe bwa buri kintu cyose mu myambarire.
Ntibikwiye. Ukuri nuko 9% byonyine bipfunyika rimwe gusa mubyukuri byongeye gukoreshwa.Umucuruzi aca yishyura gukora, kubika no kohereza ibicuruzwa (aho kuba ibicuruzwa), bijya kumyanda. Ubwinshi bwibipfunyika burangiza bukoreshwa rimwe birenze sisitemu yo gucunga imyanda.
Gupakira byongeye gukoreshwa nuburyo burambye burambye.Buri paki yacu yongeye gukoreshwa irashobora gukoreshwa inshuro zigera kuri 200 ugereranije ninshuro 5 kugeza kuri 7 kumasanduku yagaruwe (niba ituzuye) .Bisobanura kugabanya udusanduku 200 twikarito mugihe ukoresha kugabanya no kongera gukoresha kugirango uhuze uburambe.
60% kugeza 80% byabaguzi bafite ubushake bwo kwishyura byinshi kubipfunyika burambye.Kwiyongera kwabaguzi kubikorwa byubucuruzi burambye, cyane cyane mubyimyambarire, byatumye hakenerwa gukora vuba.Ariko mubyukuri, gupakira bisa nkaho birambye kunanirwa guhaza abakiriya.Omnichannel - e-ubucuruzi bwubwenge - uburambe nabwo ntibushobora gutera imbere hamwe nubucuruzi bwubucuruzi.
Byongeye kandi - byibuze turatekereza gutya kuri LimeLoop. Abaguzi bamaranye byibuze miliyoni 60 bareba videwo zidasanduku ku mbuga nkoranyambaga, bituma iba igikoresho kiziguye ku bacuruzi kubona no kugumana abakiriya.Iyo kugura ku mucuruzi, byaba ari ubwa mbere cyangwa ku nshuro ya 100, isuzuma ryerekanwa kandi ryanditse rigomba kwitabwaho.
Umucuruzi noneho ashora imari mubipfunyika ibicuruzwa - igitekerezo cya mbere.Ariko hamwe no kuzamuka kwibiciro byibikoresho fatizo, abadandaza benshi bazaharanira kubona ibyo bikoresho bipfunyika mugihe ibiciro byikarito byazamutse mugihe cyicyorezo cya 2021, bikangisha uburambe bwabakiriya aho kubitezimbere.Ibikoresho bipfunyika birashobora gushora hejuru.Ariko ikiguzi cyacyo cyahise kigabanywa nyuma yigihe gito.
Mubyukuri, abadandaza ntibakenera amakarito ahenze yo kwimenyekanisha kugirango bamenyekanishe ibicuruzwa. Kohereza ibicuruzwa birambye, nko gukoresha LimeLoop yongeye gupakira, ni ukugura abakiriya, kugumana no gusezerana. Hamwe nogupakira byongeye gukoreshwa, abakiriya barashobora kwishimira uburambe bwabo bwo guhaha, uhereye kubitangwa kugeza kubitangwa.
Kuva kuri Baby Boomers kugeza kuri Gen Z, 85% byabaguzi kwisi yose bahindukiriye imyitwarire irambye yo guhaha.Noneho yego, natwe twahisemo ibinyoma kuriyi. Nkuko iterambere rikomeza mu nganda na politiki, uburambe bwabakiriya muri rusange, bwaba omnichannel cyangwa ubundi buryo, bugomba guhuza niki cyifuzo. Ubundi, niba abadandaza badatangiye gufata "imbuto zimanitse hasi", birashoboka ko bazasigara inyuma.
Nka "mbuto zimanikwa hasi", ubwikorezi burambye buzatuma abantu bose bifuza gupakira byongeye gukoreshwa, byibuze mubyatubayeho. Biroroshye cyane kuyikoresha, biroroshye rwose kuruta kumena ikarito no kugerageza kuyijugunya buri cyumweru. Wibuke James? Yari amaze gukuramo t-shati ye mumapaki, akuramo ikirango cyoherejwe mbere, hanyuma agasubiza paki ye, hanyuma akayishyira mububiko bwa posita.
LimeLoop ikomatanya gupakira hamwe na software byongera gukoreshwa kugirango habeho amahirwe yo gutanga serivisi kubakiriya no guhindura ibikoresho, bikarushaho koroshya uburambe bwabakiriya ba omnichannel.Gusubira inyuma birashobora koherezwa mumapaki yumwimerere bagezeyo, kandi amakuru yo gukurikirana granular arashobora kuguha ubushishozi murugendo rwa buri paki. Imyenda yagarutse ntabwo igomba kujya kumyanda, kandi abakiriya ntibagomba guhamagara no kubaza, "Ububiko bwanjye burihe?"
Kuri LimeLoop, twemera gukoresha amakuru kubintu byiza, gutwara imyitwarire y'abaguzi binyuze mu ikoranabuhanga, kandi uburambe bw'abakiriya ba omnichannel ntabwo bwaba butagira amakemwa adafite amakuru meza.Mu gihe umutungo wa ESG uteganijwe kugera kuri miliyoni 53 z'amadolari muri 2025, kubona amakuru neza ntibisaba ishoramari rinini ry'ikoranabuhanga. Hano kuri twe ni sensor ya BLE na porogaramu.
Amakuru yakusanyirijwe muri buri paki yongeye gukoreshwa ya LimeLoop yegerejwe abaturage kugirango igerweho kandi igerweho.Iyo ikoreshejwe ku ngingo zikomeye muri sisitemu yo gutanga ibikoresho, guhuza urunigi rwogutanga ntibigomba gutwara abantu benshi ndetse nisi. Gutumiza ibicuruzwa no kuzuza ni isoko idakoreshwa yamakuru mugihe cyo kunoza uburambe bwabakiriya.
Ibikoresho bipfunyika byongeye gukoreshwa, nka LimeLoop, bihuza mububiko no mubucuruzi bwa e-ubucuruzi binyuze mumibare yuzuye - gukurikiranira hafi aho ibintu byinjira no gusubiza inyuma ibicuruzwa byabakiriya, bivuze ko inararibonye mububiko ziba murugo mugihe abadandaza bacukuye cyane Ubunararibonye bwamakuru hamwe nikoranabuhanga inyuma yububiko bwuzuye.
Urubuga rwa LimeLoop rwohereza ibicuruzwa rukomatanya rukomatanya gupakira hamwe na sensor zoroshye kugirango habeho lens-nyayo yuburambe bwa e-bucuruzi kuva gutaha. Ibi biha abadandaza urubuga rukomeye rwo gusobanukirwa neza no kuvugana nabakiriya, mugihe batanga ubushishozi bukenewe bwo kumenyesha ESG no gufata ibyemezo byo gutanga amasoko.