Nhau uye Press

Kudonha kwekupedzisira, nehupenyu hwakamira panguva yedenda, ndakabatikana nemavhidhiyo evapesvedzera vakamira mudzimba dzavo dzekurara vachiedza zvipfeko kubva kukambani inonzi Shein.
MuTikToks ine hashtag #sheinhaul, mumwe mukadzi wechidiki aisimudza bhegi hombe repurasitiki ndokuribvarura, achiburitsa nhevedzano yemabhegi madiki epurasitiki, rimwe nerimwe riine chipenga chembatya chakapetwa zvine mutsindo. Iyo kamera inocheka kune mukadzi akapfeka chidimbu chimwe panguva, inokurumidza-moto, yakapindirana nemapfekero edhirezi kubva kuapp shein anoratidza mitengo 1 $ 12 yedhishi.
Pasi pegomba retsuro iyi ndiyo madingindira: #sheinkids, #sheincats, #sheincosplay.Mavhidhiyo aya anokoka vataridzi kuti vashamiswe nekudhumhana kwepasi kwemutengo wakaderera uye kuwanda.Maonero anoenderana nemanzwiro anotsigira pakuita ("BOD ZVINOKOSHA").Pane imwe nguva, munhu achabvunza nezvehutsika hwemanzwi akachipa akadaro anodzivirira shein, asi akaenzana nenguo inodzivirira Shein kufarira (“Kunyanya kunaka.” “Imari yake, musiye akadaro.” ), mutauri wekutanga acharamba akanyarara.
Chinoita kuti izvi zvisave zvakavanzika zveinternet ndezvekuti Shein ave bhizinesi hombe chinyararire. Pakutanga gore rino, kambani yekudyara Piper Sandler yakaongorora vechidiki ve7,000 veAmerica panzvimbo dzavo dzavanofarira e-commerce uye vakaona kuti kunyange zvazvo Amazon ndiyo yakakunda zvakajeka, Shein akauya wechipiri.
Shein anonzi akakwidza pakati pe $ 1 bhiriyoni uye $ 2 bhiriyoni mune yakavanzika mari muna Kubvumbi.Kambani iyi inokosheswa madhora bhiriyoni zana - inodarika yakakurumidza-fashion hofori H&M neZara yakasanganiswa, uye kupfuura chero kambani yakazvimirira pasirese kunze kweSpaceX uye TikTok muridzi ByteDance.
Tichifunga kuti indasitiri yefashoni inokurumidza ndeimwe yenjodzi munyika, ndakashamisika kuti Shein akakwanisa kukwezva rudzi urwu rwemari.Kutsamira kwaro pamachira ekugadzira kunoparadza zvakatipoteredza, uye nekukurudzira vanhu kuti varambe vachivandudza mawodhiropu avo, inogadzira tsvina yakakura; uwandu hwemicheka muUS landfills hwakada kupetwa kaviri mumakore makumi maviri apfuura.Zvichakadaro, vashandi vanosona mbatya vanobhadharwa mari shoma kwazvo yebasa ravo mukunetesa uye dzimwe nguva mamiriro ezvinhu ane ngozi.Mumakore achangopfuura, dzimba zhinji dzemafashoni makuru dzakanzwa kumanikidzwa kuita madiki mukugadzirisa.Iye zvino, kunyange zvakadaro, chizvarwa chitsva che "super-fast fashion" makambani aita zvishoma, uye maitiro akawanda akaitwa neShein. chikuru.
Humwe husiku munaNovember, murume wangu paakararisa mwana wedu ane makore 6, ndakagara pasofa mumba yekutandarira ndikavhura Shein app.” Yakakura,” chakadaro chikwangwani chekutengeswa kweBlack Friday pachiratidziro, chichipenya zvekusimbisa. sheer mesh.Muchikamu chesweatshirt, ndakawedzera cute colorblock jumper ($4.50) kungoro yangu.
Ehe, pese pandinosarudza chinhu, iyo app inondiratidza masitaera akafanana: Mesh body-con inobereka mesh body-con; Nguo dzecolorblock dzinobva muruvara rwenyaradzo. Ndinoumburuka nekukunguruka. Mumba pawakati svibei, ndaisakwanisa kumuka kuti ndibatidze mwenje. Pane kunyara kusinganzwisisike mumamiriro ezvinhu aya. Murume wangu akabuda muimba yekutandarira mwanakomana wedu arara ndokundibvunza kuti ndaiitei nenzwi rine hanya zvishoma.” Kwete! Ndakachema.Akabatidza mwenje.Ndakatora donje puff-sleeve tee ($12.99) kubva pasaiti yekuunganidza premium.Mushure meBlack Friday discount, mutengo wakakwana wezvinhu gumi nemana i$80.16.
Ndave ndichiedzwa kuti ndirambe ndichitenga, pamwe nekuti iyo app inokurudzira, asi zvakanyanya nekuti pane zvakawanda zvekusarudza kubva, uye zvese zvakachipa.Pandaive kuchikoro chesekondari, chizvarwa chekutanga chemakambani ekukurumidza-fashion makambani akadzidzira vatengesi kutarisira inogamuchirwa uye yakanaka yepamusoro isingasviki muripo wekutumira kwehusiku.Iye zvino, anopfuura makore makumi maviri gare gare, shein mutengo uri undercutting mutengo weShein.
Heano mamwe mashoko anozivikanwa pamusoro peShein: Ikambani yakazvarwa muChina ine vashandi nemahofisi vanoda kusvika zviuru gumi muChina, Singapore, uye United States.Vazhinji vevatengesi vayo vari muGuangzhou, guta rechiteshi che Pearl River makiromita makumi masere kuchamhembe kwakadziva kumadokero kweHong Kong.
Kupfuura izvozvo, kambani inogovera zvinoshamisa zvishoma ruzivo neruzhinji.Sezvakavanzika, haiburitsi ruzivo rwezvemari.Mukuru wayo uye muvambi, Chris Xu, aramba kubvunzurudzwa nezvechinyorwa ichi.
Pandakatanga kuferefeta Shein, zvaiita sekuti mhando yacho yaivepo munzvimbo inogarwa nevechiri kuyaruka nemakumi maviri uye hapana mumwe munhu.Pakufona kwekuwana mari gore rapfuura, muongorori wezvemari akabvunza vakuru vefashion brand Revolve nezvemakwikwi kubva kuShein.Co-CEO Mike Karanikolas akapindura, "Uri kutaura nezvekambani yeChinese, handiti? (Akapinda.) Akabvisa kutyisidzira .A federal trade regulator akandiudza kuti akanga asati ambonzwa nezvechiratidzo, uye ipapo, usiku ihwohwo, akatumira email: "Postscript - mwanasikana wangu ane makore gumi nematatu haasi kungoziva nezvekambani (Shein), asiwo Achiri kupfeka corduroy yavo manheru ano." Zvakaitika kwandiri kuti kana ndaida kuziva nezvaShein, nditange nechero airatidzika kunge anozviziva zvakanyanya: vafambisi vake vachiri kuyaruka.
Mamwe masikati akanaka Zvita wapfuura, musikana ane makore gumi nematanhatu anonzi Makeenna Kelly akandimhoresa pamusuwo wemba yake munzvimbo yakanyarara yeFort Collins, Colorado. Kelly ane musoro mutsvuku ane zvinoyevedza Cabbage Patch Kid vibe, uye anozivikanwa nezvinhu zveASMR: kubaya mabhokisi, kutsvaga zvinyorwa muchando kunze kwemba yake, ane 030 Instagram; paYouTube, ane mamiriyoni 1.6. Makore mashomanana apfuura, akatanga kutora firimu yeShein-owned brand inonzi Romwe.She posts new ones about once a month.Muvhidhiyo yandakatanga kuona last fall, aifamba-famba nechekuseri kwemuti une mashizha endarama, akapfeka $9 cropped diamond cheque sweater.Kamera yakanangidzirwa padumbu rake, uye mu voiceover yejuicy, her soundover. 40,000 nguva; iyo Argyle juzi inotengeswa kunze.
Ndakauya kuzoona Kelly achitora firimu.Akatamba muimba yekutandarira-achidziya-uye akandiendesa kumusoro kune kapeti yepauriri hwechipiri kumhara kwaakatora.Pane muti weKisimusi, shongwe yekatsi, uye pakati pepuratifomu,Ipad yakaiswa patripod ine mwenje mhete.Pasi pakange paine murwi wehembe kubva kuRomwe, masiketi nemadhirezi.
Amai vaKelly, Nichole Lacy, vakanhonga hembe dzavo ndokuenda kuchimbuzi kuti vadzipise. Pane imwe nguva, sphinx yemhuri, Gwen, inofamba nepakati pefuremu uye vanombundirana. Gare gare, imwe katsi, Agatha, yakaoneka.
Kwemakore, chimiro cheveruzhinji chaShein changa chiri muchimiro chevanhu vakaita saKelly, avo vakaumba mubatanidzwa wevapesvedzera kupfura mabhaisikopo emakambani ekambani. Sekureva kwaNick Baklanov, nyanzvi yekushambadzira uye yekutsvagisa kuHypeAuditor, Shein haana kujairika muindasitiri iyi nekuti inotumira zvipfeko zvemahara kune nhamba huru yevapesvedzeri. TikTok, maererano neHypeAuditor.
Pamusoro pembatya dzemahara, Romwe anobhadharawo muripo wezvaakatumira.Haana kuzivisa muripo wake, kunyangwe akati awana mari yakawanda mumaawa mashoma ebasa revhidhiyo kupfuura dzimwe shamwari dzake dzine mabasa enguva dzose abva kuchikoro muvhiki. Mukuchinjana, brand inowana kushambadzira kwakaderera uko vateereri vayo (vechiri kuyaruka nemakumi maviri) vanofarira kutandara nepesvedzero huru, Kabri Shein anoshanda nesimba. Nas X, Addison Rae), nzvimbo yayo inotapira inoita kunge avo vane hukuru hwepakati.
Mumakore ekuma1990, Kelly asati azvarwa, Zara akasimudzira modhi yekukwereta mazano ekugadzira kubva kuzvinhu zvakabata pfungwa dzerunway. Nekugadzira zvipfeko padyo nemuzinda wayo weSpain nekugadzirisa cheni yayo yekugovera, inopa zvitaera zvakaratidzwa nemitengo yakaderera mumavhiki mashoma. Andreessen Horowitz akadyara mari paCinnie. handina basa kana Vogue ichifunga kuti haisi chidimbu chinotonhorera, "akadaro. Kambani yeUK-based Boohoo neUS-based Fashion Nova chikamu chechimiro chimwe chete.
Mushure mekunge Kelly apedza kupfura, Lacey akandibvunza kuti ndaifunga zvakadii zvidimbu zvese pawebhusaiti yeRomway - 21 yacho, pamwe neyakashongedza sinou globe - inodhura. Zvinotaridzika zviri nani pane zvandakatenga pandakadzvanya nemaune chinhu chakachipa, saka ndiri kufungidzira ingangoita $500. Lacey, wezera rangu, akanyemwerera.
Zuva rega rega, Shein anovandudza webhusaiti yake neavhareji ye6,000 zvitaera zvitsva - nhamba inokatyamadza kunyangwe mumamiriro ekukurumidza fashoni.
Pakazosvika pakati pemakore ekuma2000, fashoni yekukurumidza ndiyo yaiva iyo paradigm yakawanda mukutengesa.China yakabatana neWorld Trade Organization uye yakakurumidza kuva nzvimbo huru yekugadzira zvipfeko, nemakambani ekuMadokero aifambisa zvakawanda zvekugadzira kwavo ikoko.Around 2008, zita raShein's CEO rakatanga kuoneka mumagwaro ebhizinesi ekuChina saXu Yangtian.Anonyorwa semumwe muridzi wekambani, Nanjiwe, kambani ichangobva kunyoreswa yeTechnologies, Congwin. vamwe, Wang Xiaohu naLi Peng.Xu naWang mumwe nomumwe ane 45 muzana yekambani, asi Li ane 10 muzana yakasara, zvinyorwa zvinoratidza.
Wang naLi vakagovana ndangariro dzavo dzenguva.Wang akati iye naXu vaizivana nevanoshanda navo, uye muna 2008, vakasarudza kuita bhizinesi rekushambadzira uye kuyambuka muganhu e-commerce pamwechete.
Gore rimwe chetero, Li akapa hurukuro yekushambadzira painternet paforamu muNanjing.Xu - murume wechidiki ane huso hurefu - akazvizivisa kuti aitsvaga zano rebhizinesi.
Xu akakoka Li kuti abatane naye uye Wang sevapi venguva-mazano.Vatatu vavo vakarenda hofisi duku mune imwe imba yakaderera, yakaderera-yakadzika ine dhesiki guru uye madhesiki mashomanana - kwete vanhu vanopfuura gumi nevaviri mukati - uye kambani yavo yakatangwa muNanjing munaOctober.Pakutanga, vakaedza kutengesa marudzi ose ezvinhu, kusanganisira teapots uye mafoni. zvipfeko zvevatengi vekunze, saka makambani eChinese anogona kuzviita zvinobudirira.
Maererano naLi, vakatanga kutumira vatengi kumusika wekutengesa zvipfeko muGuangzhou kuti vatenge sampuli dzezvipfeko zvega kubva kune vakasiyana-siyana. chete kana chinhu chikaenda kutengeswa vanozivisa kune chinhu chakapihwa Vatengesi vanoisa mahodha madiki.
Sezvo kutengesa kwakakwira, vakatanga kutsvagisa maitiro epamhepo ekufanotaura kuti ndeapi masitaera matsva angangobata uye kuisa maodha nguva isati yasvika, Li akadaro.Vakashandisawo webhusaiti inonzi Lookbook.nu kuti vawane vapesvedzera vashoma muUS neEurope uye vakatanga kuvatumira zvipfeko zvemahara.
Panguva iyi, Xu aishanda maawa akawanda, kazhinji achigara muhofisi nguva refu kana vamwe vadzokera kumba.” Aiva nechishuvo chakasimba chokubudirira,” akadaro Lee.” Dzave 10pm uye anondinetsa, anonditengera zvokudya zvomumugwagwa manheru, obvunza zvimwe. Zvino zvinogona kupera na1 kana 2am.” Lee pamusoro pedoro uye kudya (dhadha rine munyu rakabikwa, vermicelli soup ) akapa Xu mazano nokuti Xu akanyatsoteerera uye akadzidza nokukurumidza.Xu haana kutaura zvakawanda nezvehupenyu hwake hwega, asi akaudza Li kuti akakurira mudunhu reShandong uye akanga achiri kunetseka.
Mumazuva apakuvamba, Li anoyeuka kuti, avhareji yeodha yavakagamuchira yakanga iri duku, inenge $14, asi vaitengesa zvinhu 100 kusvikira ku200 pazuva; pazuva rakanaka, vanogona kudarika 1,000. Nguo dzakachipa, ndiyo pfungwa.
Rimwe zuva, mushure mokunge vaita bhizinesi kwegore rinopfuura, Wang akaonekwa muhofisi ndokuona kuti Xu akanga asipo.Akacherechedza kuti mamwe mapassword ekambani akanga achinjwa, uye akatanga kunetseka.Sezvo Wang akatsanangura, akadana uye akatumira mameseji Xu asi haana kuwana mhinduro, ndokubva aenda kumba kwake uye chiteshi chezvitima kuti atsvage Xu.Xu akasiya.Kuita kuti zvinhu zviwedzere kuipa kune PayPal yepasi rose, akatora kambani yePaypal yakagadziriswa, akatora kambani yePaypal yakagadziriswa. uyo akazobhadhara imwe kambani uye akadzinga mushandi.Gare gare, vakaziva kuti Xu akanga akanganisa uye akaenderera mberi nekutengeserana kwe e-commerce pasina ivo.
Muna March 2011, webhusaiti yaizova Shein-SheInside.com-yakanyoreswa. Nzvimbo iyi inozviti "kambani yepasi rose yezvipfeko zvemuchato," kunyange zvazvo inotengesa zvipfeko zvevakadzi zvakasiyana-siyana.Pakupera kwegore iroro, yakazvitsanangura se "mutengesi mukuru wepasi rose", achiunza "fashoni yemazuva ano kubva kuLondon, Paris, Tokyo, Shanghai neNew York nokukurumidza mumigwagwa mikuru.
MunaGunyana 2012, Xu akanyoresa kambani ine zita rakasiyana zvishoma kubva kukambani yaakavamba naWang naLi - Nanjing E-Commerce Information Technology. Aiva ne70% yezvikamu zvekambani uye mumwe waaishanda naye akabata 30% yezvikamu. Hapana Wang kana Li ati amboonana naXu zvakare - kuitira zvakanakisisa semaonero aLi."Paunenge uchishanda nemunhu ane tsika dzakaora, hauzivi kuti achakukuvadza rini, handiti?" Lee akati, "Kana ndikakurumidza kubva kwaari, haakwanise kundikuvadza gare gare."
Muna 2013, kambani yeXu yakasimudza chikamu chayo chekutanga chemari yemari, inonzi $5 miriyoni kubva kuJafco Asia, maererano neCB Insights. 2012 gore rekutanga.)
Muna 2015, kambani yakagamuchira imwe $ 47 mamiriyoni mukudyara. Yakashandura zita rayo kuShein uye yakatamira kumuzinda wayo kubva kuNanjing kuenda kuGuangzhou kuti ive pedyo neyo mutengesi wayo.Yakanyarara yakazarura muzinda wayo weUnited States mune imwe nzvimbo yemabhizimisi muLos Angeles County.Yakawanawo Romwe - chiratidzo icho Lee, sezvazvinoitika, akatanga nemusikana weCorr makore mashomanana apfuura, asi akawanikwa muResearch. 2019, Shein akaunza $4 bhiriyoni mukutengesa.
Muna 2020, denda rakaparadza indasitiri yezvipfeko. Zvichakadaro, kutengesa kwaShein kuri kuramba kuchikura uye kunotarisirwa kurova madhora bhiriyoni gumi muna 2020 uye $ 15.7 bhiriyoni muna 2021. (Hazvizivikanwe kana kambani iyi iine pundutso.) Kana vamwe mwari vakasarudza kugadzira chipfeko chemhando yembatya chinokodzera denda rehupenyu hwepamhepo, nzvimbo yese yenharembozha. inogona kutaridzika zvakanyanya saShein.
Ndave nemwedzi yakawanda ndichivhara Shein apo kambani yakabvuma kuti ndibvunzurudze vatungamiri vayo vakawanda, kusanganisira Mutungamiri weAmerica, George Chiao; Chief Marketing Officer Molly Miao; uye Environmental, Social and Governance Director Adam Winston.Vakanditsanangurira muenzaniso wakasiyana zvachose nemashandiro anoita vatengesi vechinyakare.Mushonga wemafashoni chaiwo unogona kugadzira mazana ezvitaera mumba mwedzi wega wega uye kukumbira vanogadzira kuti vaite zviuru zvemhando yega yega.Zvidimbu zvinowanikwa online uye muzvitoro zvenyama.
Kusiyana neizvi, Shein anoshanda zvakanyanya nevagadziri vekunze.Vazhinji varo vanozvimirira vanogadzira uye vanogadzira zvipfeko.Kana Shein achida imwe dhizaini, ichaisa chirongwa chidiki, 100 kusvika 200 zvidimbu, uye zvipfeko zvichawana Shein label.Zvinotora mavhiki maviri chete kubva pane pfungwa kusvika pakugadzirwa.
Nguo dzakapedzwa dzinotumirwa kunzvimbo huru yekugovera yeShein, kwainoiswa mumapaketi evatengi, uye mapakeji iwayo anotumirwa zvakananga kumisuwo yevanhu muUS uye kune dzimwe nyika dzinopfuura 150 - pane kutumira huwandu hwakawanda hwembatya kwese kwese kwekutanga. Nyika iri mumudziyo, sezvo vatengesi vagara vachiita.Zvizhinji zvezvisarudzo zvekambani zvinogadzirwa nerubatsiro rwepurogiramu yetsika, iyo inogona kukurumidza kuziva kuti zvipi zvimedu zvinofarirwa uye zvinozvigadzirisa zvakare; inomisa kugadzirwa kwezvitaera zvinotengesa zvinoodza mwoyo.
Shein's chete online modhi inoreva kuti, kusiyana nevakwikwidzi vayo vakuru vekumhanya-mhanya, inogona kudzivirira mutengo wekushanda uye wevashandi wezvitoro zvezvidhinha-nedhaka, kusanganisira kubata masherufu azere nembatya dzisina kutengeswa pakupera kwemwaka wega wega. 6,000 zvitaera zvitsva - nhamba inokatyamadza kunyangwe mumamiriro ekukurumidza fashoni.Mumwedzi gumi nemiviri yapfuura, Gap yakanyorwa nezve 12,000 zvinhu zvakasiyana pawebhusaiti yayo, H&M nezve 25,000 uye Zara nezve 35,000, University yeDelaware purofesa Lu akawana.Panguva iyoyo, takanga tiine chimwe chinhu kune vatengi vaJoe. vanoda, vanogona kuiwana paShein."
Shein haasiriye chete kambani inoisa madiki ekutanga maodha nevatengesi vozodzokorodza kana zvigadzirwa zvichifamba zvakanaka. Chan kubva kuAndreessen Horowitz.
Muongorori weCredit Suisse, Simon Irwin, anga achinetswa nemitengo yakaderera yaShein.
Zvakadaro, Irving anokahadzika kuti mitengo yaShein iri kuramba yakaderera zvachose, kana kunyanya kuburikidza nekutenga kwakanaka.Asi, anonongedza kuti Shein akashandisa sei hurongwa hwekutengeserana hwepasirese.Kutumira pasuru diki kubva kuChina kuenda kuUS kunodhura zvishoma pane kutakura kubva kune dzimwe nyika kana kunyange mukati meUS, pasi pechibvumirano chepasirese.Mukuwedzera, kubva 2018, China haina kuunza mutero wekutengesa kunze kwenyika kubva kuUS uye makambani eUS kubva kune dzimwe nyika. hazvishande kune zvinhu zvine mari isingasviki $800.Dzimwe nyika dzine mitemo yakafanana inobvumira Shein kuti asapinda mutero, Owen akati.
Irving akataurawo imwe pfungwa: Akataura kuti vatengesi vakawanda muUS neEurope vari kuwedzera kushandisa mari kuti vatevedzere mirau uye zvimiro pamitemo yebasa uye yezvakatipoteredza.Shein anoita kunge ari kuita zvishoma, akawedzera.
Pane imwe vhiki inotonhorera munaFebruary, mushure meChinese New Year, ndakakoka mumwe wandaishanda naye kuti ashanyire Guangzhou's Panyu District, uko Shein anoita bhizinesi.Shein akaramba chikumbiro changu chekutaura nemutengesi, saka vandaishanda navo vakauya kuzozvionera mamiriro avo ekushanda.Imba yemazuva ano yewhite ine zita raShein pairi inomira pamadziro mune imwe musha wekugara wakanyarara, pakati pezvikoro nedzimba.Pakudyira kwekudya kwekudya nevashandi. mapango akatenderedza chivako akazara nevanhu vane zviziviso zvemabasa emafekitari embatya.
Munharaunda iri pedyo—muunganidzwa wakakora wemafekitari madiki asina kurongwa, mamwe ari muchivako chekugara chakagadziridzwa—mabhegi ane zita raShein anogona kuonekwa akaturikidzwa pamasherufu kana kuti akarongwa pamatafura. Zvimwe zvivakwa zvakachena uye zvakatsvinda.Pakati pazvo, vakadzi vanopfeka hembe dzesweta nemasiki ekuvhiya uye vanoshanda chinyararire pamberi pemichina yekusonesa.On one wall posted.(“Vashandi vanofanira kunge vaine makore 16 okukura.” “Padhara mihoro nenguva.” “Hapana kushungurudzwa kana kushungurudzwa kwevashandi.”) Mune chimwe chivako, zvisinei, mabhegi azere nembatya anotutirwa pasi uye ani naani anoedza achada Complicated footwork inopfuura ndokupfuura.
Gore rakapera, vatsvakurudzi vakashanyira Panyu vakamirira boka reSwiss watchdog Public Eye vakawanawo kuti zvimwe zvivakwa zvakanga zvakavharwa nemabhegi mahombe embatya, zvinova njodzi yemoto. Winston, mutungamiriri wezvakatipoteredza, zvemagariro uye hutongi, akandiudza kuti mushure mekudzidza nezvePublic Eye report, Shein "akazviongorora pachake."
Kambani nguva pfupi yadarika yakagamuchira zero kubva pazana nemakumi mashanu pachikero chakachengetwa neRemake, sangano risingabatsiri rinokurudzira kushanda kuri nani uye maitiro ezvakatipoteredza. Chibodzwa chikamu chinoratidza rekodhi yaShein yezvakatipoteredza: Kambani inotengesa zvipfeko zvakawanda zvinoraswa, asi inoburitsa zvishoma nezvekugadzirwa kwayo zvekuti haikwanise kana kutanga kuyera mamiriro ayo ezvakatipoteredza. zvinhu zvavanoshandisa zvakazara, uye isu hatizive mamiriro avo ecarbon,” Elizabeth L. Cline, director of advocacy and policy paRemake ndiudze. (Shein haana kupindura mibvunzo pamusoro pemushumo wekugadzirisa zvakare.)
Pakutanga gore rino, Shein akabudisa mushumo wayo wekusimudzira uye kugarisana kwevanhu, umo akavimbisa kushandisa micheka yakagadzikana uye kuzivisa kubuda kwayo kwegasi inopisa.Zvisinei, kuongororwa kwekambani yevatengesi vayo kwakawana nyaya huru dzekuchengetedza: Pakati pevanoda kusvika 700 vatengesi vakaongororwa, 83 muzana yakanga ine "yakakosha maawa" emoto uye "kutyorwa" kwakawanda kwaisanganisira njodzi dzakagadzirirwa. zvakakomba: 12% yevatengesi vakaita "kutyorwa kwemahara," izvo zvinogona kusanganisira kushanda kwevadiki, kumanikidzwa kushanda, kana matambudziko akakomba ehutano uye nyaya dzekuchengetedza. Ndakabvunza mukurukuri kuti kutyora uku kwaiva chii, asi haana kutsanangura.
Mushumo waShein wakataura kuti kambani ichapa dzidziso kune vatengesi vane mhosva dzakakomba. Kana mutengesi akatadza kugadzirisa nyaya yacho mukati menguva yakabvumiranwa - uye mumatambudziko akaoma nekukurumidza - Shein anogona kumira kushanda navo.
Vatsigiri vekodzero dzevashandi vanoti kutarisisa kune vanovapa zvinhu kunogona kunge kuri mhinduro isingatarisire kuti sei mamiriro ezvinhu ane njodzi aripo pakutanga.Vanopikisa kuti makambani ari kukasika ndiwo ane mhosva yekumanikidza vanogadzira kugadzira zvinhu nekukurumidza nemitengo yakaderera, izvo zvinokonzeresa kusamira zvakanaka kwevashandi pamwe nekukanganiswa kwezvakatipoteredza.
Klein akandiudza kuti kana kambani yakaita saShein ikaratidza kuti inoshanda sei, pfungwa dzake dzinosvetukira kuvanhu, kazhinji vakadzi, vakaneta mumuviri nepfungwa kuitira kuti kambani iwedzere mari uye kuwedzera mari. Deredzai mari. "Vanofanira kuchinja uye kushanda usiku hwose kuitira kuti vamwe vose tikwanise kubaya bhatani uye kuti rokwe riunzwe pasuo redu ne$10," akadaro.