"Tekinoroji" mumafashoni ishoko rakakura rinobata zvese kubva kudhata yechigadzirwa uye kurongeka kuenda kuzvinhu, manejimendi ezvipfeko uye kunyora mazita embatya. Senguva yeamburera, tekinoroji inovhara misoro yese iyi uye iri kuwedzera kutsoropodza kugonesa mabhizinesi emhando dzedenderedzwa. mavambo uye (kazhinji haavimbiki) ruzivo pamusoro pechigadzirwa zvinhu kuumbwa Information.Asi, inguva yekuisa pfungwa pakukwira kwe "digital triggers" mukusimudzira inodzokororwa fashoni mienzaniso.
Mune denderedzwa resale rekutengesa uye rental bhizinesi remuenzaniso, mabhureki uye vanopa mhinduro vanofanirwa kudzorera zvipfeko zvakatengeswa kwavari kuitira kuti zvigadziriswe, zvishandiswe zvakare kana kudzokororwa.Kufambisa hupenyu hwechipiri, hwechitatu nehwechina, chipfeko chega chega chichabatsirwa kubva kune imwe nhamba yekuzivikanwa uye yakavakirwa-mukati yehupenyu tracking.Panguva yekurojesa, chipfeko chega chega chinoda kuteedzerwa kubva kune yakarenda kuenda kune imwezve mutengi. resale, yechitatu-bato mapuratifomu anofanirwa kunyatsoziva kuti ndeapi rudzi rwembatya dzechipiri-ruoko dzavanadzo, dzakadai seyekutengesa mbishi uye data rekushambadzira, iyo inobatsira kuona kuti ndeyechokwadi uye inozivisa nzira yemitengo vatengi kuti vatengese zvakare.Input: Digital trigger.
Digital triggers inobatanidza vatengi nedata riri mukati mesoftware platform.Rudzi rwevatengi vedata vanogona kuwana runodzorwa nemhando uye vanopa masevhisi, uye inogona kuve ruzivo nezve chaiyo hembe - senge yavo yekuchengeta mirairo uye fiber content - kana kubvumira vatengi kuti vadyidzane nemhando pamusoro pezvavanotenga - nekuvatungamira kuKu, semuenzaniso, mushandirapamwe wekushambadzira wedhijitari pakugadzira zvipfeko zvedhijitari. wedzera kodhi yeQR kutsamba yekuchengeta kana kune imwe yakasarudzika yakanzi "Scan Me."Vatengi vazhinji nhasi vanoziva kuti vanokwanisa kuongorora kodhi yeQR nefoni, kunyangwe kutora kodhi yeQR kuchisiyana nedunhu.Asia inotungamira mukutorwa, uku Europe ichisaririra kumashure.
Dambudziko nderekuchengeta kodhi yeQR pachipfeko nguva dzese, sezvo mavara ekuchengetedza achiwanzogurwa nevatengi. Hongu, muverengi, newewo! Tose takazviita kare. Hapana mavara anoreva kuti hapana data. Kuti uderedze njodzi iyi, mabhureki anogona kuwedzera kodhi yeQR kune yakasonerwa label yakarukwa kana kuisa iyo label kuburikidza nekupisa kupisa, kuve nechokwadi kuti iyo clip kubva kuQR code haiite. iyo jira pachayo haiite kuti zvive pachena kune vatengi kuti QR kodhi inosanganiswa nekutarisira uye ruzivo rwemukati, ichideredza mukana wekuti ivo vachayedzwa kuiongorora iyo chinangwa chayo.
Chechipiri ndecheNFC (Near Field Communication) tag yakaiswa mune yakarukwa tag, iyo isingatarisirwi zvakanyanya kubviswa.Zvisinei, vagadziri vezvipfeko vanofanira kunyatsojekesa kune vatengi kuti iripo mune yakarukwa tag, uye vanoda kunzwisisa nzira yekudhawunirodha NFC muverengi pa smartphone yavo.Mamwe mafoni, kunyanya ayo akaburitswa mumakore mashoma apfuura, ane mafoni ayo akawanda anodhawunirodha muNFC, asi anotoda kurodha muNFC, asi asingadi kurodha zvese. yakazvitsaurira NFC muverengi kubva kuchitoro cheapp.
Iyo yekupedzisira yedhijitari trigger inogona kuiswa ndeye RFID (radio frequency identification) tag, asi RFID ma tag haawanzo kutarisana nevatengi. Pane kudaro, anoshandiswa pa hang tags kana kurongedza kuronda chigadzirwa chekugadzirwa uye warehousing lifecycle, nzira yese kumutengi, uyezve kudzokera kumutengesi kuti agadzirise kana kutengesa. ruzivo rwevatengi-runotarisana nevatengi runofanira kuwanikwa kune imwe nzvimbo.Saka, ma RFID tags anobatsira zvikuru kune vanopa mhinduro uye maitiro ekudzokera shure sezvavanofambisa kutevedza mukati meketani yehupenyu hwehupenyu.Chimwe chinokanganisa mukushandiswa kwayo ndechokuti RFID tags inowanzosashambadza-inopindirana, iyo isingasviki kune yakanaka kune denderedzwa yezvipfeko zvemienzaniso muindasitiri yezvokupfeka inokosha pakuverenga nguva.
Makambani anofunga nezvezvinhu zvakati wandei pakusarudza kushandisa zvigadziriso zvehunyanzvi hwedhijitari, zvinosanganisira ramangwana rechigadzirwa, mutemo weramangwana, kudyidzana nevatengi panguva yehupenyu hwechigadzirwa, uye kukanganisa kwezvakatipoteredza kwembatya. Vanodawo kuti vatengi vawedzere hupenyu hwembatya dzavo nekudzokorodza, kugadzirisa kana kuzvishandisa zvakare. Kuburikidza nekushandisa nehungwaru kwezvinokonzeresa zvemadhijitari uye ma tag, mabhureki anokwanisa kunzwisisa zviri nani zvinodiwa nevatengi vavo.
Semuenzaniso, nekutevera matanho akawanda ehupenyu hwenguo, mhando dzinogona kuziva kana kugadziriswa kuchidiwa kana nguva yekuraira vatengi kuti vadzokorore zvipfeko.Mabhii edhijitari anogonawo kuve akanyanya kunaka uye anoshanda sarudzo, sezvo mavara ekuchengetedza emuviri anowanzo kuchekwa nekuda kwekusagadzikana kana kutaridzika kusingafadzi, nepo madhijitari emagetsi anogona kugara pachigadzirwa kwenguva yakareba nekuisa dhijitari yedhijitari, nekuisa iyo typical brand. sarudzo (NFC, RFID, QR, kana zvimwe) ichaongorora nzira iri nyore uye inodhura yekuwedzera dhigirii yedhijitari kune chigadzirwa chavo chiripo pasina kukanganisa iyo yedhijitari inokonzeresa Kugona kugara kune hupenyu hwese hwechigadzirwa.
Sarudzo yetekinoroji inoenderana nezvavari kuedza kuita.Kana mabhureki achida kuratidza vatengi ruzivo rwakawanda pamusoro pemashandisirwo embatya dzavo, kana kuvarega vachisarudza kutora chikamu mukudzokorodza kana kudzokorodza, ivo vachada kushandisa zvinokonzeresa zvemadhijitari zvakaita seQR kana NFC, sezvo vatengi vasingakwanisi kuongorora RFID.Zvisinei, kana mhando ichida kunyatsoshanda mumba kana kunze kweiyo inventory inventory mukutonga kweashable and modeling RF zvine musoro.
Parizvino, kunyorwa kwekuchengetedza muviri kunoramba kuri pamutemo, asi kuwedzera kwenhamba yemitemo yakanangana nenyika iri kuenda kukubvumira kutarisirwa uye ruzivo rwemukati kuti rupiwe digitally.Sezvo vatengi vanoda kujekeswa pamusoro pezvigadzirwa zvavo, danho rekutanga nderekufungidzira kuti zvinokonzeresa zvedhijitari zvicharamba zvichionekwa sekuwedzera kune zvinyorwa zvekuchengetedza muviri, pane kutsiva. inobvumira kuenderera mberi kwekutora chikamu mu e-commerce, rendi kana kudzokorodza modhi.Mukuita, izvi zvinoreva kuti mavara emuviri acharamba achishandisa nyika yekwakabva uye zvinhu zvakaumbwa kune ramangwana rinoonekwa, asi kana pane imwechete label kana mamwe mavara, kana zvakananga akaiswa mujira pacharo, anozove anogoneka Scanning zvinokonzeresa.
Izvi zvinokonzeresa zvedhijitari zvinogona kuwedzera kujeka, sezvo mabhureki anogona kuratidza rwendo rwehembe uye anogona kuona chokwadi chembatya. Uyezve, nekubvumira vatengi kuti vatarise zvinhu muwadhiropu yavo yedhijitari, mabhurendi anogonawo kugadzira nzira itsva dzemari pamapuratifomu edhijitari nekuita kuti zvive nyore kune vatengi kutengesa zvakare zvipfeko zvavo zvekare. bhini rekudzokorodza rakakodzera.
Adidas' 'Infinite Play' yekudzokorora chirongwa, yakatangwa muUK mu2019, ichatanga kugamuchira zvigadzirwa zvakatengwa nevatengi kubva kune epamutemo adidas migero, sezvo zvigadzirwa zvinongopinzwa munhoroondo yavo yekutenga online uyezve kutengeswa. svika kune vatengi vakawanda sezvinobvira.Adidas inoda kuwana vatengi vakawanda vanobatanidzwa.Sezvinoitika, mhinduro yacho yatova muchigadzirwa.Kuwedzera kune yavo tech uye label partner Avery Dennison, Adidas zvigadzirwa zvatova nematrix code: imwe shamwari QR code inobatanidza zvipfeko zvevatengi kune Infinite Play app, pasinei nokuti chipfeko chakatengwa kupi.
Kune vatengi, sisitimu iyi iri nyore, nemakodhi eQR ari kuita basa rakakosha padanho rega rega.
Iyo app ichabva yaratidza vatengi mutengo wekutenga patsva wechinhu ichocho.Kana vachifarira, vatengi vanogona kusarudza kutengesa zvakare chinhu.Adidas inoshandisa iripo chikamu chikamu nhamba pane chigadzirwa label kuti vashandisi vazive kana chigadzirwa chavo chakakodzera kudzoserwa, uye kana zvakadaro, ivo vachagamuchira Adidas kadhi yechipo semuripo.
Chekupedzisira, resale solutions provider Stuffstr inofambisa kunhonga uye inogadzirisa kuenderera mberi kwezvigadzirwa zvisati zvatengeswa kuInfinite Play chirongwa chehupenyu hwechipiri.
Adidas inotaura zvikomborero zviviri zvikuru zvekushandisa shamwari QR code label.Chekutanga, QR code content inogona kuva yekusingaperi kana dynamic.Dhidhiyo yedhijitari inogona kuratidza humwe ruzivo apo zvipfeko zvinotanga kutengwa, asi mushure memakore maviri, mabhureki anogona kushandura ruzivo rwunooneka kuti ruratidze, zvakadai sekuvandudza sarudzo dzemunharaunda dzekudzokorora.Chechipiri, QR code inotaridza imwe neimwe shati, kwete zvipfeko zviviri zvakafanana. chiziviso cheasset-level chakakosha mukutengesa zvakare nekurenda, uye kuAdidas, zvinoreva kukwanisa kunyatso fungira mitengo yekudzoka, kuona zvipfeko zvechokwadi, uye kupa vatengi vehupenyu hwechipiri izvo zvavakatenga chaizvo tsananguro.
CaaStle is a turnkey yakanyatsogadziriswa sevhisi inogonesa mhando dzakadai seScotch neSoda, LOFT uye Vince kupa mabhizinesi ekurenda mamodeli nekupa tekinoroji, reverse logistics, masisitimu uye masisitimu semhinduro yekupedzisira-yekupedzisira.Pakutanga, CaaStle yakasarudza kuti yaida kuteedzera zvipfeko padanho rega reasset, kwete chete SKUs (kazhinji ingori masitaera uye mavara emhando yeCaaSt inotengeswa mutsara uye mutsara wembatya inoshambadza). haana kudzoka, hapana chikonzero chekuronda midziyo yese.Panyaya iyi, chinodiwa chete kuziva kuti yakawanda sei yehembe ichagadzirwa nemutengesi, inopfuura yakawanda sei, uye yakawanda sei inotengeswa.
Mumuenzaniso webhizimisi rekurenda, pfuma yega yega inofanira kurondwa yega.Unofanirwa kuziva kuti ndezvipi zvinhu zviri mumatura, izvo zvakagara nevatengi, uye izvo zviri kucheneswa.Izvi zvinonyanya kukosha sezvo zvine chekuita nekupfeka zvishoma nezvishoma uye kubvaruka kwembatya sezvo dzine maitiro ehupenyu akawanda.Mabrands kana mhinduro vanogadzirisa zvipfeko zvekurenda zvinofanirwa kukwanisa kushandiswa kwega kwega kwega kwega kwega uye mitsara yakawanda sei. mhinduro yemhinduro yekuvandudzwa kwekugadzira uye kusarudzwa kwezvinhu.Izvi zvakakosha nokuti vatengi havanyanyi kushanduka pavanenge vachiongorora hutano hwezvipfeko zvakashandiswa kana zvekurenda; zviduku zvekusona zvingave zvisingagamuchirwi.Paunenge uchishandisa asset-level tracking system, CaaStle inogona kutevera zvipfeko kuburikidza nekuongorora, kugadzirisa, uye kuchenesa nzira, saka kana chipfeko chikatumirwa kune mutengi ane gomba uye mutengi anonyunyuta, vanogona kutarisa kuti chii chakashata mukugadzirisa kwavo.
Mudhijitari yakakonzerwa uye yakatevedzwa CaaStle system, Amy Kang (Director weChigadzirwa Platform Systems) anotsanangura kuti zvinhu zvitatu zvakakosha zvakakosha; tekinoroji kushingirira, kuverenga uye kumhanya kwekuzivikanwa.Mumakore apfuura, CaaStle yakashandura kubva kumachira emucheka uye ma tag kuenda kumabhakodhi uye zvishoma nezvishoma kuenda kuRFID inogezeswa, saka ndakasangana nekutanga-ruoko kuti zvinhu izvi zvakasiyana sei pamhando dzetekinoroji.
Sezvinoratidzwa netafura, machira anonamirwa nemakaki kazhinji haadi kudiwa, kunyangwe iwo akachipa mhinduro uye anogona kuunzwa kumusika nekukurumidza.Sezvinoshumwa neCaaStle, manyorerwo akanyorwa nemaoko kana ma sticker anogona kupera kana kubuda muwash.Barcodes uye RFID inogezeswa inoverengeka uye haiperi, asi zvakakoshawo kuti matriggers ave nechokwadi chekuti dhijitari yakaomeswa kana madhijitari akakosha kuti ave nechokwadi chekuti madhijitari akagadzirwa. dzivisa nzira iyo vashandi vekuchengetera zvinhu vanogara vachitsvaga mabhii uye kuderedza kushanda.Washable RFID ine simba rakasimba nepamusoro-soro yekuzivikanwa kwekuongorora, uye CaaStle nevamwe vakawanda vanotungamira vanopa mhinduro vanotarisira kutamira kune iyi sarudzo kana teknolojia inokura mberi, zvakadai sematengo ekukanganisa paunenge uchitarisa zvipfeko mune dzimwe dziri pedyo.
The Renewal Workshop (TRW) ibasa rakakwana rekupedzisira-kusvika-kumagumo rekutengesa rine muzinda muOregon, USA ine nheyo yechipiri muAmsterdam.TRW inogamuchira pre-cusumer backlogs uye kudzoka kana post-consumer products - inozvironga kuti ishandiswezve, uye kuchenesa uye kudzoreredza zvinhu zvinogoneka kuita se-itsva mamiriro, kungave kune yavo webhusaiti webhusaiti kana yevadyidzani yavo inonyora mazita ewebhusaiti yanga iri chikamu chakakosha chemaitiro ayo kubva pakutanga, uye TRW yakaisa pamberi-ye-asset-level tracking kuti ifambise iyo branded resale bhizinesi modhi.
Zvakafanana neAdidas neCaaStle, TRW inotarisira zvigadzirwa panzvimbo yeasset.Vanobva vapinda mu-white-label e-commerce platform yakanyorwa nemhando chaiyo.TRW inotarisira backend inventory uye basa revatengi.Nguo imwe neimwe ine barcode uye serial nhamba, iyo TRW inoshandisa kuunganidza data kubva kumhando yepakutanga.Zvakakosha kuti ivo pachavo vazive ruzivo rwezvipfeko zveTRW ivo pachavo kuti vazive kuti chii chavanoziva. vane, mutengo paunotanga uye kuti ungautsanangura sei kana uchinge wadzoka kutengeswa zvakare.Kuwana ruzivo rwechigadzirwa ichi kunogona kuva kwakaoma nokuti mhando dzakawanda dzinoshanda mumutsara wegadziriro hadzina nzira yekuzvidavirira nokuda kwekudzoka kwechigadzirwa.Pachakatengeswa, chakanyanya kukanganwa.
Sezvo vatengi vachiwedzera kutarisira dhata mukutenga kwechipiri-ruoko, senge ruzivo rwechigadzirwa chepakutanga, indasitiri inobatsirwa nekuita kuti iyi data iwanikwe uye kuchinjika.
Saka remangwana rakamira sei? Munyika yakanaka inotungamirwa nevatinodyidzana navo uye mabhurendi, indasitiri ichafambira mberi mukugadzira "mapasipoti edhijitari" ezvipfeko, mhando, vatengesi, vadzokorodzi uye vatengi vane zvinozivikanwa pasi rose zveasset-level digital trigger nezvimwe zvinogona kuwanikwa. Iyi yakajairwa tekinoroji uye yekunyora mhinduro zvinoreva kuti haisi yega mhando kana mhinduro mupi anosiya vatengi vakavhiringika muhurongwa hwayo. rangarira.Mupfungwa iyi, remangwana remafashoni tekinoroji rinogona kubatanidza indasitiri pamaitiro akajairika uye kuita kuti loop iwanikwe kune wese.
Hupfumi hwedenderedzwa hunotsigira mabhureki ezvipfeko kuti awane kutenderera kuburikidza nezvirongwa zvekudzidzisa, master makirasi, kuongororwa kwedenderedzwa, nezvimwe.Dzidza zvimwe pano
Nguva yekutumira: Kubvumbi-13-2022
