Sicela ungene nganoma yisiphi isikhathi nganoma yimaphi ama-akhawunti alandelayo: ASICentral, ESP, Connect noma i-ASIUniversity.
Yonke i-USA Clothing iphuma endaweni yayo yokunethezeka, ikhiqiza ama-sweatshirts adaywe ngengubo ngemibala emine, kanye nezimbambo ngokwezifiso, amalebula alukiwe, ukuphrinta isikrini, nokuningi.
Ngenkathi iklayenti elincane lifika e-Cary Heller nezinhlelo zokwethula uhlobo lwezingubo zasemgwaqweni ezisemfashinini i-Bad Hamster, i-VP yezokuthengisa e-Keego Harbour, e-Michigan-based All USA Clothing (asi/30171) yayingenaso isiqiniseko sokuthi inkampani yakhe ingabhekana nale nselele.
Iklayenti belifuna ingubo edayiwe, ama-hoodies anesisindo esinzima kanye nama-sweatshirts ngemibala emine ekhetheke kakhulu, kanye namalebula alukiwe kanye nezimbambo ezingokwezifiso emaphaketheni angemuva ukuze afane nemibala yokunquma ephrintiwe esikrinini.” Lezi zingubo azikho ngempela,” kusho uHeller.” Angeke nje uhambe uzithenge bese wenza ilebula yangasese esheshayo.”
Kulula ukwenqaba noma ukuqondisa iklayenti endaweni engaxakile kangako. Kunalokho, u-Heller wanquma ukuyizama.” Ibhola elisheshayo phakathi kwethu umfana oseCarhartt,” kuvuma u-Heller.” Lokhu kuphuma kukhebhu yethu. … Kodwa kushukumise ubuhlakani bami futhi kwangivusa.”
Ukuze udale ubambo lwangokwezifiso iklayenti elilufunayo, i-All USA kwadingeka isuse amabhulukwe esitoko futhi iwathunge kabusha ngendwangu enemigqa emaceleni.
U-Heller wayazi ukuthi i-All USA ayikwazanga ukuqedela iphrojekthi iyodwa.Izingxenye ezihambayo eziningi kakhulu.Futhi, inkampani ayikaze isebenze no-Rib ngaphambilini.Umzamo wakhe wokuqala - uku-oda izindwangu ezenziwe ngokwezifiso esitolo se-inthanethi ye-craft - wafakazela ukuthi angawuthola kahle umbala, kodwa u-Heller uthe amasampula endwangu awatholile “ayengalungile ngamaphesenti ayisigidi.”Ngakho wanquma ukusebenzisa ukuxhumana okuningi abekwenzile embonini eminyakeni edlule ukuze abone ukuthi yiziphi izitshalo ezikhiqizayo zase-US ezingabanikeza abangani abangabambisene nabo.
I-Heller ihlotshaniswa nenkampani yasePennsylvania eyenza i-polyester ribbing engu-100% ngombala ofanele.Isinyathelo esilandelayo ukuthola indlela yokwengeza izimbambo ebhulugweni lomjuluko.Eziqalweni zezingubo zasemgwaqweni, izindleko ezisebenzayo zezingubo zangokwezifiso ziphezulu kakhulu, njengoba zidinga ama-oda amakhulu emibala emine ehlukene.Ngakho u-Heller wathola izingubo ezingenalutho ikhasimende elizifuna nge-pastel shades, wabe esesebenza nge-pastel shades, wabe esesebenza uwathunge kabusha ngezimbambo eduze kwemithungo yangaphandle.
Lapho leso sihibe sesidlulile, yonke iphrojekthi yahamba kahle - yonke into kusukela kuma-hang tags kuya kumalebula alukiweyo ifike ngohlelo lombala oluhambisanayo lomkhiqizo ohlangene.Yonke i-USA yakhe izinkulungwane zamayunithi e-Bad Hamster futhi ilindele ukuba nokuqaliswa kwezingubo zokugqoka ezinkulu ngemuva kokuthi amakhasimende evale ukuthengisa kwawo kokuqala.
"Kusithinte ngempela isizukulwane esisha," kusho uHeller mayelana neqoqo."Baningi abantu abagqoke ama-hoodies kulezi zinsuku kusukela kwaqala lolu bhubhane. Wonke umuntu uyawathanda ama-hoodies. Kufana nokuthi abantu bahlala kuma-hoodies njengamanje."
©document.write(new Date().getFullYear()), i-Academy of Advertising ®.wonke amalungelo agodliwe.
Isikhathi sokuthumela: Apr-11-2022
