Izindaba kanye Cindezela

Faka i-imeyili yakho ukuze uhlale unolwazi lwakamuva ngezincwadi zezindaba, izimemo zomcimbi nokunyuswa nge-imeyili ye-Vogue Business.Ungazikhipha ohlwini noma nini.Sicela ubheke Inqubomgomo yethu Yobumfihlo ukuze uthole ulwazi olwengeziwe.
Uma imikhiqizo iklama futhi isampula ngokwedijithali, umgomo uwukufinyelela ukubukeka okungokoqobo.Nokho, ezimpahleni eziningi, ukubukeka kwangempela kwehlela kokuthile okungabonakali: i-interlining.
Ukweseka noma ukusekela ungqimba olufihlekile ezingutsheni eziningi ezihlinzeka ngesimo esithile. Ezingutsheni, lokhu kungase kube i-drape.Kusudi, lokhu kungase kubizwe ngokuthi “umugqa”.”Yilokho okugcina ikhola iqinile,” kuchaza uCaley Taylor, inhloko yethimba labaklami be-3D e-Clo, umhlinzeki womhlaba wonke wesofthiwe yamathuluzi omklamo we-3D.” Ikakhulukazi ukuze ibe 'ne-capsule' kakhulu emhlabeni. umehluko.”
Abahlinzeki be-Sika, abahlinzeki besofthiwe yokuklama ye-3D, kanye nezindlu zemfashini zenza imitapo yolwazi yendwangu edijithali, izingxenyekazi zekhompuyutha ezijwayelekile ezihlanganisa neziphu, futhi manje zenza izici ezengeziwe ezifana ne-digital interlinings.Lapho lezi zimpahla zifakwa kwidijithali futhi zenziwa zitholakale kumathuluzi omklamo, zifaka izici ezibonakalayo zento, njengokuqina nesisindo, okwenza izingubo ze-3D zikwazi ukufeza ukubukeka okungokoqobo kwe-PC ye-FashionC. Ubuchwepheshe, amakhasimende abo ahlanganisa u-Chanel, Dior, Balenciaga kanye ne-Gucci.Isebenzisana no-Clo kusukela ngekwindla edlule ukwenza imikhiqizo engaphezu kuka-300 ifakwe kudijithali, ngayinye ibe nombala ohlukile nokuphindaphindwayo.Lezi zimpahla zenziwe zatholakala ku-Clo's Asset Market kule nyanga.
U-Hugo Boss ungumamukeli wokuqala. USebastian Berg, inhloko yezobungcweti bedijithali (imisebenzi) e-Hugo Boss, uthi ukuba nokulinganisa okunembile kwe-3D kwazo zonke izitayela ezitholakalayo “kuyinzuzo yokuncintisana”, ikakhulukazi ngokufika kokufakwa nokufakwa okubonakalayo. Manje njengoba ngaphezu kwamaphesenti angu-50 amaqoqo e-Hugo Boss’ amaqoqo akhiqizwa emhlabeni wonke, okuhlanganisa ne-suppli esebenzayo emhlabeni wonke. Abashaja, futhi basebenzela ukuhlinzeka ngezingxenye zobuchwepheshe zengubo ukuze bakhe amawele edijithali anembile, esho. .U-Hugo Boss ubona i-3D “njengolimi olusha” wonke umuntu ohilelekile ekwakhiweni nasekuthuthukisweni kwesitayela okudingayo ukuze akwazi ukukhuluma.
Isikhulu sezentengiso sama-Chargeurs u-Christy Raedeke ufanisa ukuhlanganiswa nohlaka lwengubo, ephawula ukuthi ukunciphisa ama-prototypes aphathekayo ukusuka kwezine noma ezinhlanu ukuya kweyodwa noma amabili kuma-SKU amaningi futhi izinkathi eziningi zonyaka kuzonciphisa ngokuphawulekayo inani lezingubo ezihamba kancane ezikhiqizwayo.
Ukunikezwa kwe-3D kubonisa ukuthi i-digital interlining yengezwe nini (kwesokudla), okuvumela ukwenziwa kwe-prototyping okungokoqobo.
Imikhiqizo yemfashini nama-conglomerates afana ne-VF Corp, i-PVH, i-Farfetch, i-Gucci kanye ne-Dior bonke basezigabeni ezihlukahlukene zokwamukela umklamo we-3D. Ukunikezwa kwe-3D ngeke kunembile ngaphandle uma zonke izici ezibonakalayo zidalwa kabusha phakathi nenqubo yokuklama kwedijithali, futhi ukuhlanganisa kungenye yezinto zokugcina okufanele zenziwe ngedijithali. Ukuze kubhekwane nalokhu, abahlinzeki bendabuko benza ikhathalogi kanye nezinkampani ezisebenzisana ne-software ye-D.
Inzuzo yabahlinzeki abanjengama-Chargeurs ukuthi bazokwazi ukuqhubeka nokusebenzisa imikhiqizo yabo ekuklanyweni nasekukhiqizeni okungokoqobo njengoba imikhiqizo ingena kwidijithali.Okwamabhrendi, ukunemba kwe-3D interlinings kunganciphisa isikhathi esisithathayo ukuze kuphothulwe ukufaneleka.U-Audrey Petit, oyisikhulu samasu kwaChargeurs, uthe ukuhlanganiswa kwedijithali kwathuthukisa ngokushesha ukunemba kokuhumusha okudingekayo kwedijithali, okuphinde kwathola ukuthi amasampula okusebenza e-Houston ayembalwa. I-Threekit, inkampani yesofthiwe esiza amabhrendi ukuba abone ngeso lengqondo imikhiqizo yawo, ithe ukuthola isibonisi esifanele ngokushesha kunganciphisa izindleko zedizayini yezingubo, kwenze inqubo ibe lula futhi kusize imikhiqizo ebonakalayo isondele kulokho okulindelekile.
Ngaphambilini, ukuze kuzuzwe isakhiwo esithile semiklamo yedijithali, u-Houston wayekhetha into efana “nesikhumba esigcwele okusanhlamvu” bese ethunga indwangu ngedijithali kuso. “Wonke umklami osebenzisa u-Clo unenkinga nalokhu. Ungakwazi ukuhlela [indwangu] mathupha futhi wenze izinombolo, kodwa kunzima ukwenza izinombolo ezihambisana nomkhiqizo wangempela,” esho.”Kukhona igebe elishodayo lapha.” Ukuba ne-interlining enembile, efana nempilo kusho ukuthi abaklami akusadingeki baqagele, uthi. "Kuyinto enkulu kulabo abasebenza ngendlela yedijithali."
Ukuthuthukisa umkhiqizo onjalo "kwakubalulekile kithi," kusho uPetit. "Abaklami namuhla basebenzisa amathuluzi okuklama e-3D ukuze baklame futhi bacabange ngezingubo, kodwa akukho neyodwa yazo ehlanganisa ukuhlanganisa. Kodwa empilweni yangempela, uma umklami efuna ukufeza isimo esithile, kudingeka abeke i-interlining endaweni yamasu."
U-Avery Dennison RBIS wenza amalebula edijithali nge-Browzwear, esiza imikhiqizo ukuthi ibone ngeso lengqondo ukuthi izobukeka kanjani ekugcineni; umgomo uwukuqeda udoti wezinto ezibonakalayo, ukunciphisa ukukhishwa kwekhabhoni kanye nesivinini sokuya emakethe.
Ukuze bakhe izinguqulo zedijithali zemikhiqizo yayo, i-Chargerurs ibambisene ne-Clo, esetshenziswa izinkampani ezifana no-Louis Vuitton, i-Emilio Pucci kanye ne-Theory.Abashaja baqale ngemikhiqizo edume kakhulu futhi banwebela kwezinye izinto ezikukhathalogi.Manje, noma yiliphi ikhasimende eline-software ye-Clo lingasebenzisa imikhiqizo ye-Chargeurs emiklamo yabo.Ngo-June, i-Avery Dennison Clothing, i-Avery Dennison Retail Branding kanye ne-Informationstor's Solutions ehlinzeka nge-Computer Tag I-Browzwear ukuze inike amandla abaklami bezingubo ukuthi bahlole kuqala uhlobo lomkhiqizo kanye nokukhetha kwezinto ezibonakalayo phakathi nenqubo yokuklama kwe-3D.Imikhiqizo abaklami manje abangayibona ngeso lengqondo nge-3D ihlanganisa ukudluliswa kokushisa, amalebula okunakekela, amalebula athungiweyo namathegi alengayo.
"Njengombukiso wemfashini obonakalayo, amagumbi ombukiso angenasitoko kanye nezikhathi zokufaneleka ezisekelwe ku-AR ziba yinsakavukela, isidingo semikhiqizo yedijithali efana nempilo siphezulu kakhulu. Izinto ezifana nezempilo zedijithali kanye nokuhlotshiswa kuyisihluthulelo sokuvula indlela yemiklamo ephelele. Izindlela zokusheshisa ukukhiqiza kanye nesikhathi sokuthengisa ngezindlela imboni engazange icabange ngazo eminyakeni edlule," kusho u-Brian Cheon, ongumqondisi we-digital transformation.
Besebenzisa ama-interlinings edijithali ku-Clo, abaklami bangabona ngeso lengqondo indlela ama-Chargeurs interlinings azosebenzisana ngayo nendwangu ukuze kuthinte i-drape.
U-Clo's Taylor uthi imikhiqizo ejwayelekile efana noziphu be-YKK isivele itholakala ngobuningi kulabhulali yempahla, futhi uma uhlobo oluthile ludala iphrojekthi yehadiwe yangokwezifiso noma ye-niche, kuzoba lula ukuyifaka kudijithali kune-interlining. umgogodla wendwangu, futhi banezinqubo ezahlukene zokuhlola ngokomzimba, "kusho yena.Nokho, wanezela, izinkinobho zedijithali kanye noziphu basaphethe isisindo somzimba.
Iningi labahlinzeki bezingxenyekazi zekhompiyutha selivele linamafayela e-3D ezinto ngoba ayadingeka ukuze kwakhiwe isikhunta sezimboni zokukhiqiza, kusho uMartina Ponzoni, umqondisi we-3D design kanye nomsunguli we-3D Robe, inkampani ye-3D eyenza imikhiqizo yemfashini ibe yidijithali. I-ejensi yokuklama.Ezinye, njenge-YKK, zitholakala nge-3D mahhala.Abanye bayanqikaza ukuhlinzeka ngamafayela e-3D ngenxa yokwesaba ukuthi imikhiqizo izowaletha ezimbonini ezithengekayo, esho. "Okwamanje, amabhrendi amaningi kufanele enze le mihlobiso esezingeni eliphezulu emahhovisi abo e-3D angaphakathi ukuze awasebenzisele ukwenza amasampula edijithali. Ziningi izindlela zokugwema umsebenzi owenziwe kabili," kusho uPonzo. abahlinzeki baqala ukunikeza imitapo yolwazi yedijithali yemikhiqizo yabo, kuzoba ushintsho lwangempela kumikhiqizo emincane nephakathi nendawo ukuze bathole ukufinyelela okulula kuma-prototypes namasampula edijithali.
"Ingenza noma iphule ukunikezwa kwakho," kusho u-Natalie Johnson, umsunguli kanye ne-CEO ye-3D Robe, osanda kuthola iziqu ze-Fashion Technology Lab eNew York. Le nkampani ibambisene no-Farfetch ukuze bafake kudijithali ukubukeka kwayo kwe-ComplexLand. Kukhona igebe lemfundo ekuthathweni komkhiqizo, uthe. Uzakwethu wokuklama we-3D ongenza le miklamo iphile ... Kuyindlela esebenza kahle kakhulu yokwenza izinto.”
Ukuthuthukisa lezi zici kusabukelwa phansi, uPonzoni wanezela: “Ubuchwepheshe obunjengalobu ngeke buhlonishwe njenge-NFTs - kodwa buzoshintsha umdlalo embonini.”
Faka i-imeyili yakho ukuze uhlale unolwazi lwakamuva ngezincwadi zezindaba, izimemo zomcimbi nokunyuswa nge-imeyili ye-Vogue Business.Ungazikhipha ohlwini noma nini.Sicela ubheke Inqubomgomo yethu Yobumfihlo ukuze uthole ulwazi olwengeziwe.