Ngemva kokuvula endaweni yehhovisi elidala ku-Lafayette Street eNew York, ababaningi ababengacabanga ukuthi uhlobo lwezimpahla zasemgwaqweni i-Supreme lungakhula lube amandla omhlaba. Nge-aurora yalo yemvelo epholile engaphelelwa isikhathi phakathi neminyaka edlule, i-Supreme ikhiqize izingcezu ezingaphelelwa yisikhathi nezikhumbulekayo. Eziningi zalezi zingcezu ziyingxenye yomzamo wokubambisana oqhubekayo we-Supreme, noma yimuphi umlandeli womkhiqizo owaziyo ngawo.
Cishe iminyaka engu-30 yamakhathalogi anesisekelo esijulile, i-Supreme ikhiqize ukubambisana okumangalisayo esikhathini esidlule, isebenza nosaziwayo kwezemfashini, indlela yokuphila, kanye nayo yonke eminye imboni esingacabanga ngayo. Ku-The Sole Supplier, ngokungangabazeki singabalandeli abakhulu be-Supreme, ngakho-ke sinqume ukuphindaphinda izintandokazi zethu uma kuziwa ekuhlanganyeleni okumangalisayo lapha. khetha!
Ngabe uhlu lwethu belungaba kuphi ngaphandle kokubambisana okuphakeme kakhulu kuka-Supreme? Ngo-2017, u-Supreme washaqisa umhlaba ngokumemezela iqoqo elikhulu ne-French fashion house u-Louis Vuitton.
Iqoqo lihlanganisa izinto ezicishe zibe ngu-50, kusukela ezintweni eziyisisekelo zewodilophu ezifana namabhantshi, ama-hoodies, nezikibha kuya ezintweni zasekhaya eziwubukhazikhazi njengezingubo zokulala, izingubo zokulala, nemicamelo.Izicucu eziningi zifaka ukuphrinta kwesignesha ka-Louis Vuitton futhi zisebenzisa kakhulu umbala ogqamile Obomvu Ophakeme.
Iqoqo lihlanganisa ngisho nemithwalo ye-Louis Vuitton Malle Courier 90. Zintathu kuphela zalezi zingcezu ezaziwa ukuthi zikhona futhi zitholakala ngokukhethekile kumakhasimende aqotho e-Louis Vuitton. Eyodwa yazo yaze yathengiswa ngemali eshisiwe engu-$125,000 (£92,256) kwa-Christie ngo-2017, okwenza kube yi-Expenckpiece best of the best time. Izinto Eziphakeme Ezake Zenziwa” ukuze uthole izengezo ezinhle kakhulu.
Cishe eminyakeni emihlanu kuqhubeke, ngayinye yalezi zingcezu ilande amanani aphezulu okuthengiswa kabusha ngokwezinkanyezi ezimakethe nasezindaweni zendali. Kusazobonakala ukuthi laba bobabili bazophinde bahlanganyele yini, kodwa singaqiniseka ukuthi kuzoletha imfashini emhlabeni idolo okwesibili.
Lapho nje abalandeli abathembekile bomkhiqizo beqala ukungabaza ikhwalithi yeminikelo ka-Supreme ka-2022, uhlobo lwakhipha okunye ukusebenzisana okumangaza kakhulu kuze kube manje.NgoMashi 2022, i-Supreme ihlanganyele nohlobo olungaqondakali lwe-British haute couture i-Burberry ukwethula iqoqo lezingubo nezinto zokusebenza.
Kufakwe ekukhethweni, sibone yonke into kusukela kumajakhethi e-shearling-neck down kuya kuma-logo logo nama-hoodies, ngisho namasudi okugijima ahambisanayo, iningi lawo ebegqoke isiginesha ye-Burberry Nova Check print.Imithunzi e-beige evamile, esekelwa imithunzi yombala oluhlaza okwesibhakabhaka nopinki, inikeza isibuyekezo sesimanje kwezinye zezitayela ezigqamile zomkhiqizo waseBrithani.
Ngaphezu kwezimpahla zokugqoka, siphinde sabona izesekeli ezimbalwa, okuhlanganisa nezigqoko zebhakede, izigqoko ezinezicucu ezingu-6, namadekhi e-skateboard, ngayinye igqoke (ukuqagele) iphethini ye-plaid eyisakhiwo sodumo.
Eminyakeni eyisishiyagalombili ngemuva kokusungulwa kwe-Supreme, sabona iqembu lomkhiqizo lihambisana nomdondoshiya wezingubo zemidlalo i-Nike. Siqhubeka nokwethulwa kwebhrendi entsha ye-skateboard ye-Nike, i-Nike SB, uhlobo lwe-Beavertown luhlanganyele ne-Supreme enguqulweni ehlanganyelwe yesitayela esisha se-SB Dunk.
Lokhu kukhishwa kwakamuva kutholakala ngemibala “yesimende omhlophe” kanye “nosimende omnyama”, enohlelo olulinganiselwe lwamapheya angu-500 lilinye. Ngaphezulu kwesitayela ngasinye kusongwe ngokuphrinta kwendlovu yesiginesha ye-Nike, ngokufana ngokumangalisayo nombala we-Air Jordan 3 owaqala kudala esikhathini esingeside esidlule.Futhi, abamhlophe banombala obomvu oluhlaza ngokuhlukile, kuyilapho umbala obomvu oluhlaza ngokuhlukile.
Okwamanje, ngaphandle uma uzimisele ukukhipha amarandi amakhulu, ayikho imodeli engakwazi ukuyiphatha.Kokubili okumnyama nokumhlophe okwamanje kunenani eliphansi elibuzwayo elingaphezu kuka-£5000 kumasayithi afana ne-StockX, okubenza babe okunye okufunwa kakhulu ukusebenzisana kwe-Nike SB kwezikhathi zonke.
Yini oyitholayo uma uhlanganisa enye yamamodeli esiginci adume kakhulu emhlabeni nenye yezimpahla zokugqoka zasemgwaqweni ezinkulu kunazo zonke ezake zaba khona?Isiqephu somqoqi sibonakala siyimpendulo.Ngonyaka ka-2017, umenzi womculo Ophakeme futhi odumile u-Fender wahlangana ukuze kukhiqizwe uchungechunge lwama-Stratocaster anohlelo olukhawulelwe alungele noma iyiphi i-hype emnandi emculweni.
Isiginci ngokwaso sinomumo wesiginesha yomkhiqizo we-Stratocaster futhi sibuswa okumhlophe ukuze kuqhathaniswe nelogo yebhokisi elibomvu elidumile lika-Supreme emzimbeni.Lesi siginci sifika nekesi langokwezifiso, ibhande namakhethi.
Nakuba iningi lalezi ziginci cishe lingeke lidlalwe, awukwazi ukuzibamba kodwa ucabange ukuthi zinhle kangakanani izikrini zegumbi lokuphumula, ngakho-ke lokhu ukubambisana okusikhanga sonke ngempela.
Manje, nakuba singakhuluma kalula mayelana nezengezo zakamuva kulobo budlelwano, kungaba ukuhlambalaza ukunganaki ikhathalogi egcwele emuva yobudlelwane be-Supreme ne-Stone Island.Ngaphambi kokubambisana kwayo kokuqala ngo-2014, i-Stone Island yayiwumkhiqizo owawu (futhi namanje) ungokwemvelo ebholeni elivamile kanye no-Superman, kodwa lokhu kubambisana kwasekuqaleni kusize umkhiqizo uzinze emphakathini wezingubo zasemgwaqweni.
Kusukela ekusebenzisaneni kwabo kokuqala, senze ukusebenzisana okuyisikhombisa okuhlukene, ngakunye kunohlu lwemiklamo emisha namasilhouette.Amaphuzu avelele eqoqo ahlanganisa ijazi eliphendula ukushisa elivela ku-SS16, ijazi elimibalabala le-Stampato elisuka ku-FW17 kanye, vele, ipaki yoboya benkohliso ye-SS22.
Ngobudlelwano obuqinile nobuqinile, i-Supreme ingaphinda impumelelo efanayo yaminyaka yonke njengemikhiqizo efana ne-The North Face, ne-Stone Island iyaqhubeka nokuqhubekela phambili, okuhlala kuyithemba elijabulisayo kwabaningi.
Uma sikhuluma nge-The North Face, kulungile kuphela ukufaka ubudlelwano obuyisimangaliso obabiwe phakathi kwemikhiqizo emibili kulolu hlu. Ukusukela kusukela ku-FW07, i-Supreme x The North Face ikhiqize ukukhethwa okubanzi kokuthengiswayo, nokukhishwa okusha cishe njalo ngonyaka (noma ngaphezulu) kusukela ngaleso sikhathi.
Manje onyakeni wayo wama-20, iqoqo lobuso be-Supreme x The North linikeze ukukhethwa okubanzi kwezingubo zangaphandle phakathi neminyaka edlule futhi akubonakali linazo izinhlelo zokuma.Ezinye zezintandokazi zethu zihlanganisa ibhantshi le-Nupste elithi “Nganoma iyiphi Indlela Edingekayo” elivela ku-FW15, ibhantshi le-Statue of Liberty Mountain elivela ku-FW19, kanye nebhantshi lokuphrinta imephu yomhlaba wonke elivela ku-SS14.
Uma sicabangela kokubili i-Supreme ne-The North Face amabhrendi angaphansi kwe-VF Corporation, asikwazi ukubona le mizamo yokuhlanganyela yoma noma nini maduzane, futhi ngokuqinisekile sijabulele olandelayo.
Isikhathi sokuthumela: May-30-2022
