Izindaba kanye Cindezela

“Ubuchwepheshe” ngokwemfashini yigama elibanzi elihlanganisa yonke into kusukela kudatha yomkhiqizo nokulandeleka kuya kulogistics, ukuphathwa kwempahla kanye nokulebula kwezingubo. Njengegama eliyisambulela, ubuchwepheshe buhlanganisa zonke lezi zihloko futhi buya ngokuya busiza amamodeli amabhizinisi ayindilinga. umsuka kanye nolwazi (ngokuvamile olungathembeki) olumayelana nolwazi lokubunjwa kwempahla yomkhiqizo. Kunalokho, sekuyisikhathi sokugxila ekwandeni “kwezimbangi zedijithali” ekukhuthazeni amamodeli emfashini aphindelelayo.
Kumodeli yebhizinisi eyindingiliza yokuthengisa kabusha neyokuqasha, amabhrendi nabahlinzeki besixazululo badinga ukubuyisela izingubo ezithengiswe kubo ukuze zilungiswe, ziphinde zisetshenziswe noma zigaywe kabusha. Ukuze kube lula ukuphila kwesibili, okwesithathu nokwesine, ingubo ngayinye izozuza enombolweni eyingqayizivele yokuhlonza kanye nokulandelela okwakhelwe ngaphakathi komjikelezo wokuphila. Phakathi nenqubo yokuqashwa, ingubo ngayinye idinga ukulandelwa kusukela ekuqashweni kuya kokulungiswa kwekhasimende elilandelayo. ukudayiswa kabusha, izinkundla zezinkampani zangaphandle zidinga ukwazi kahle ukuthi hlobo luni lwezimpahla eziseke zasetshenziswa ezinazo, njengokudayiswa okungaphekiwe kanye nedatha yokumaketha, okusiza ukuqinisekisa ubuqiniso bayo nokwazisa indlela yokubeka amanani amakhasimende ukuze adayiswe futhi esikhathini esizayo.Okokufaka: I-Digital trigger.
Amathregi edijithali axhumanisa abathengi nedatha equkethwe ngaphakathi kweplathifomu yesofthiwe.Uhlobo lwedatha abathengi abangafinyelela kulo lulawulwa amabhrendi nabahlinzeki besevisi, futhi kungaba ulwazi mayelana nezingubo ezithile - njengemiyalo yabo yokunakekelwa kanye nokuqukethwe kwe-fiber - ​​noma ukuvumela abathengi ukuthi bahlanganyele nemikhiqizo mayelana nokuthenga kwabo - ngokubaqondisa, ngokwesibonelo, umkhankaso wokumaketha wedijithali ekukhiqizeni izingubo zedijithali. engeza ikhodi ye-QR kulebula yokunakekela noma kulebula ewumngane ehlukile ebhalwe ukuthi “Skena Mina.”Abathengi abaningi namuhla bayazi ukuthi bangakwazi ukuskena ikhodi ye-QR nge-smartphone, nakuba ukwamukelwa kwekhodi ye-QR kuhluka ngokwesifunda.I-Asia ihamba phambili ekutholweni, kuyilapho iYurophu isasele emuva kakhulu.
Inselele ukugcina ikhodi ye-QR engutsheni ngaso sonke isikhathi, njengoba amalebula okunakekela evamise ukunqanyulwa abathengi.Yebo, mfundi, nawe wenza kanjalo!Sonke sikwenzile ngaphambili.Awekho amalebula asho ukuthi ayikho idatha.Ukunciphisa lobu bungozi, amabhrendi angangeza ikhodi ye-QR kulebula elukiwe ethungiwe noma ashumeke ilebula ngokudluliswa kokushisa, aqinisekise ukuthi i-Qtgar code ayifaki ikhodi ye-QR, ayifaki ikhodi ye-QR. indwangu ngokwayo ayikwenzi kube sobala kubathengi ukuthi ikhodi ye-QR ihlotshaniswa nokunakekelwa kanye nolwazi lokuqukethwe, ukunciphisa amathuba okuthi bazolingeka ukuyiskena ngenjongo yayo ehlosiwe.
Owesibili umaka we-NFC (Near Field Communication) oshumekwe kumaka alukiwe, okungenakwenzeka kakhulu ukuthi asuswe.Nokho, abakhiqizi bezingubo kudingeka bakwenze kucace kubathengi ukuthi ikhona kumaka alukiweyo, futhi badinga ukuqonda ukuthi ungadawuniloda kanjani umfundi we-NFC ku-smartphone yabo.Amanye ama-smartphone, ikakhulukazi lawo akhululwe eminyakeni embalwa edlule, anezingcingo eziningi ezidinga ukulanda i-NFC, kodwa ezingakhiwanga ku-NFC chip. umfundi ozinikele we-NFC ovela esitolo sohlelo lokusebenza.
I-trigger yokugcina yedijithali engasetshenziswa umaka we-RFID (i-radio frequency identification), kodwa amathegi e-RFID ngokuvamile awabheki ikhasimende. Kunalokho, asetshenziswa kuma-hang tag noma emaphaketheni ukuze kulandelelwe ukukhiqizwa komkhiqizo nomjikelezo wokuphila wokugcinwa kwempahla, yonke indlela eya ekhasimendeni, bese ubuyela kumthengisi ukuze alungiswe noma adayiswe kabusha. ulwazi olubhekene nomthengi kumele lufinyeleleke kwenye indawo.Ngakho-ke, amathegi e-RFID awusizo kakhulu kubahlinzeki besixazululo kanye nezinqubo zokubuyela emuva njengoba enza kube lula ukulandeleka kulo lonke iketango lomjikelezo wokuphila.Enye into eyinkimbinkimbi ekusetshenzisweni kwayo ukuthi amathegi e-RFID awahambisani nokugeza, okuyinto engaphansi kokufaneleka kumamodeli wezingubo eziyindilinga embonini yezingubo ezibalulekile ngesikhathi sokufunda.
Amabhrendi acabangela izici eziningi lapho enquma ukusebenzisa izixazululo zobuchwepheshe bedijithali, okuhlanganisa ikusasa lomkhiqizo, umthetho wesikhathi esizayo, ukusebenzisana nabathengi phakathi nomjikelezo wempilo yomkhiqizo, kanye nomthelela wemvelo wezingubo. Bafuna futhi amakhasimende andise impilo yezingubo zabo ngokuzigaya kabusha, ukuzilungisa noma ukuzisebenzisa kabusha. Ngokusetshenziswa okuhlakaniphile kwezingqalasizinda zedijithali nomaka, amabhrendi ayakwazi ukuqonda kangcono izidingo zawo.
Isibonelo, ngokulandelela izigaba eziningi zomjikelezo wempilo yengubo, amabhrendi angakwazi ukuthi kunini ukulungiswa okudingekayo noma nini ukuqondisa abathengi ukuthi bagaywe kabusha izingubo. Amalebula edijithali nawo angaba inketho yobuhle nokusebenza kahle, njengoba amalebula okunakekelwa ngokomzimba ngokuvamile ekhishwa ngenxa yokungaphatheki kahle noma ukungabonakali, kuyilapho ama-digital triggers angahlala isikhathi eside emkhiqizweni ngokufaka umkhiqizo wedijithali ngokuqondile ngokuwufaka ngokuqondile umkhiqizo. izinketho (i-NFC, i-RFID, i-QR, noma ezinye) zizobuyekeza indlela elula nengabizi kakhulu yokwengeza i-trigger yedijithali emkhiqizweni wabo okhona ngaphandle kokubeka engcupheni leyo nhlamvu yedijithali Ikhono lokuhlala likhona kuwo wonke umjikelezo wokuphila womkhiqizo.
Ukukhetha kobuchwepheshe nakho kuncike kulokho abazama ukukufeza.Uma izinhlobo zifuna ukukhombisa amakhasimende ulwazi olwengeziwe mayelana nendlela izingubo zabo ezisetshenziswa ngayo, noma ukuwavumela akhethe indlela yokubamba iqhaza ekugayweni kabusha noma ekugayweni kabusha, kuzodingeka asebenzise izingcupho zedijithali ezifana ne-QR noma i-NFC, njengoba amakhasimende engakwazi ukuskena i-RFID. Nokho, uma uhlobo lufuna ukusebenza kahle kwangaphakathi noma okuphuma ngaphandle kulo lonke uhlelo lokuphathwa kwempahla ekhandwayo nemodeli ye-RF. yenza umqondo.
Njengamanje, ukulebula kokunakekelwa komzimba kusalokhu kuyisidingo esingokomthetho, kodwa inani elikhulayo lemithetho eqondene nezwe elithile liya ekuvumeleni ukunakekelwa nolwazi lokuqukethwe ukuba kuhlinzekwe ngedijithali.Njengoba amakhasimende efuna ukucaca okwengeziwe ngemikhiqizo yawo, isinyathelo sokuqala siwukulindela ukuthi izicupho zedijithali zizovela ngokwandayo njengesengezo kumalebula okunakekelwa ngokomzimba, esikhundleni sokuthatha indawo. kuvumela ukubamba iqhaza okwengeziwe kumamodeli we-e-commerce, ukuqasha noma ukugaya kabusha. Empeleni, lokhu kusho ukuthi amalebula aphathekayo azoqhubeka esebenzisa izwe lendabuko kanye nokwakheka kwezinto ezibonakalayo esikhathini esizayo esibonakalayo, kodwa kungakhathaliseki ukuthi akulebula efanayo noma amalebula engeziwe, noma ashumekwe ngokuqondile endwangu ngokwayo, azoba izibangeli zokuskena ezingenzeka.
Lezi zicupho zedijithali zingakhuphula ukubonakala, njengoba imikhiqizo ingabonisa uhambo lokuhlinzeka ngempahla futhi ingaqinisekisa ubuqiniso bengubo. Ngaphezu kwalokho, ngokuvumela abathengi ukuthi bathwebule izinto ekhabetheni labo ledijithali, amabhrendi angaphinda adale amashaneli emali engenayo ezinkundleni zedijithali ngokwenza kube lula kubathengi ukuthi baphinde badayise izingubo zabo ezindala.Ekugcineni, i-e-digital triggers yezindawo eziqashisayo zinganika amandla i-digital-triggers yezindawo eziqashisayo noma eziqashisayo. umgqomo wokugaya ofanelekile.
Uhlelo lokugaywa kabusha lwe-Adidas' 'Infinite Play', olwaqalwa e-UK ngo-2019, ekuqaleni luzokwamukela kuphela imikhiqizo ethengwe abathengi eziteshini ezisemthethweni ze-adidas, njengoba imikhiqizo ifakwa ngokuzenzakalelayo emlandweni wayo wokuthenga ku-inthanethi bese idayiswa kabusha. Lokhu kusho ukuthi izinto azikwazi ukuskenwa ngekhodi esembathweni uqobo. ukufinyelela amakhasimende amaningi ngangokunokwenzeka.I-Adidas idinga ukuhileleka abathengi abaningi.Njengoba kwenzeka, isisombululo sesivele sisemkhiqizweni.Ngaphezu kozakwethu wezobuchwepheshe kanye nelebula u-Avery Dennison, imikhiqizo ye-Adidas isivele inekhodi ye-matrix: ikhodi engumngane ye-QR ehlanganisa izingubo zabathengi nohlelo lokusebenza lwe-Infinite Play, kungakhathaliseki ukuthi ingubo ithengwe kuphi.
Kubathengi, isistimu ilula uma kuqhathaniswa, namakhodi e-QR adlala indima ebalulekile kuzo zonke izinyathelo zenqubo.Abathengi bafaka uhlelo lokusebenza lwe-Infinite Play futhi baskena ikhodi ye-QR yezingubo zabo ukuze babhalise umkhiqizo, ozongezwa emlandweni wabo wokuthenga kanye neminye imikhiqizo ethengwe ngamashaneli asemthethweni e-adidas.
Uhlelo lokusebenza luzobe selubonisa abathengi inani lokuthenga kabusha laleyo nto.Uma benentshisekelo, abathengi bangakhetha ukuyithengisa kabusha into.I-Adidas isebenzisa inombolo ekhona yengxenye yomkhiqizo kulebula yomkhiqizo ukuze utshele abasebenzisi ukuthi ingabe umkhiqizo wabo ufanelekile ukubuyiselwa, futhi uma kunjalo, bazothola ikhadi lesipho le-Adidas njengesinxephezelo.
Okokugcina, umhlinzeki wezixazululo zokuthengisa kabusha uStuffstr usiza ukulandwa futhi alawule ukucutshungulwa okuqhubekayo kwemikhiqizo ngaphambi kokuba ithengiswe kabusha kuhlelo lwe-Infinite Play impilo yesibili.
I-Adidas icaphuna izinzuzo ezimbili eziyinhloko zokusebenzisa ilebula yekhodi ye-QR ehambisana nayo.Okokuqala, okuqukethwe kwekhodi ye-QR kungaba unomphela noma kuguquguquke.Izicuphi zedijithali zingabonisa ulwazi oluthile lapho izingubo zithengwa okokuqala, kodwa ngemva kweminyaka emibili, amabhrendi angashintsha ulwazi olubonakalayo oluzoboniswa, njengokubuyekeza izinketho zendawo zokuphinda zigaywe kabusha.Okwesibili, ikhodi ye-QR ikhomba ingubo ngayinye ayifani futhi ayifani ngesitayela ngasinye. ukuhlonza izinga lempahla kubalulekile ekuthengiseni kabusha nasekuqashiseni, futhi ku-Adidas, kusho ukukwazi ukulinganisa ngokunembile amanani okuthenga, ukuqinisekisa izingubo eziyiqiniso, nokuhlinzeka abathengi bempilo yesibili ngalokho abakuthengile ngempela incazelo enemininingwane.
I-CaaStle iyisevisi ephethwe ngokugcwele ye-turnkey eyenza imikhiqizo efana ne-Scotch ne-Soda, i-LOFT ne-Vince inikeze amamodeli ebhizinisi aqashisayo ngokuhlinzeka ngobuchwepheshe, ukuhlehlisa izinto, amasistimu nengqalasizinda njengesixazululo sokugcina. akaphindanga wabuya, asikho isidingo sokulandelela yonke impahla.Kulokhu, okudingekayo nje ukwazi ukuthi umphakeli uzokhiqiza engakanani ingubo ethile, amapasi angakanani, nokuthi kudayiswa malini.
Kumodeli yebhizinisi lokuqashisa, impahla ngayinye kufanele ilandelelwe ngayodwana.Kudingeka wazi ukuthi yiziphi izimpahla ezisezindlini zokugcina izimpahla, ezihlezi namakhasimende, futhi yiziphi ezisulwayo.Lokhu kubaluleke kakhulu njengoba kuhlobene nokuguga kancane kancane nokuklebhuka kwezingubo njengoba zinemijikelezo yokuphila eminingi.Amabhrendi noma abahlinzeki bezixazululo abaphethe izingubo eziqashiswayo kudingeka bakwazi ukusetshenziswa izikhathi ezingaki lapho bedayiswa. iluphu yempendulo yokuthuthukiswa komklamo nokukhetha kwempahla.Lokhu kubalulekile ngoba amakhasimende awaguquki kangako lapho ehlola ikhwalithi yezingubo ezisetshenzisiwe noma eziqashiwe; izinkinga ezincane zokuthunga zingase zingamukeleki.Uma usebenzisa uhlelo lokulandelela izinga lempahla, i-CaaStle ingakwazi ukulandelela izingubo ngokusebenzisa inqubo yokuhlola, ukucubungula, nokuhlanza, ngakho-ke uma ingubo ithunyelwa kukhasimende ngembobo futhi ikhasimende likhononda, lingakwazi ukulandelela kahle ukuthi yini engalungile ekucutshungulweni kwazo.
Kuhlelo lwe-CaaStle oluqalwe ngedijithali futhi olulandelwayo, u-Amy Kang (Umqondisi Wezinhlelo Zeplathifomu Yomkhiqizo) uchaza ukuthi izici ezintathu ezibalulekile zibalulekile; ukuphikelela kobuchwepheshe, ukufundeka kanye nesivinini sokuqashelwa.Eminyakeni edlule, i-CaaStle iye yashintsha isuka kuzitikha zendwangu namathegi yaya kumabhakhodi futhi kancane kancane yaya ku-RFID ewashekayo, ngakho ngizibonele mathupha ukuthi lezi zici zihluka kanjani kuzo zonke izinhlobo zobuchwepheshe.
Njengoba ithebula libonisa, izitika zendwangu nomaka ngokuvamile azifuneki kangako, nakuba ziyizixazululo ezishibhile futhi zingalethwa ngokushesha emakethe.Njengoba i-CaaSle ibika, izimpawu ezibhalwe ngesandla noma izitikha cishe zizofiphala noma ziphume endaweni yokugeza. gwema inqubo yokuthi izisebenzi ze-warehouse zihlale zicinga amalebula futhi zinciphise ukusebenza kahle.I-RFID ewashayo inamandla anamandla anezivinini zokuqashelwa kweskeni okuphezulu, futhi i-CaaStle nabanye abahlinzeki bezixazululo abaningi abahamba phambili balindele ukuthuthela kulesi sixazululo uma ubuchwepheshe buthuthuka ngokuqhubekayo, njengamazinga amaphutha lapho uskena izingubo kwezinye eziseduze.
I-Renewal Workshop (TRW) iyisevisi ephelele yokuthengisa kabusha enekomkhulu e-Oregon, e-USA enesizinda sesibili e-Amsterdam.TRW yamukela ukusilela kwabathengi bangaphambi kwesikhathi kanye nezimbuyiselo noma imikhiqizo yangemva komthengi - izihlunga ukuze ziphinde zisetshenziswe, futhi ihlanza futhi ibuyisele izinto ezisebenziseka kabusha esimweni esisha, kungaba kuwebhusayithi yabo siqu noma ipulaki yozakwethu kuwebhusayithi yabo Ilebula amabhrendi e-White Label. bekuyingxenye ebalulekile yenqubo yayo kusukela ekuqaleni, futhi i-TRW ibeke phambili ukulandelela izinga lempahla ukuze kube lula imodeli yebhizinisi yokuthengisa kabusha.
Ngokufanayo ne-Adidas kanye ne-CaaStle, i-TRW iphatha imikhiqizo ezingeni lempahla. Bese iyifaka kunkundla ye-e-commerce enelebula elimhlophe elinophawu lwangempela. I-TRW ilawula i-backend nesevisi yamakhasimende. Ingubo ngayinye inebhakhodi kanye nenombolo ye-serial, i-TRW eyisebenzisayo ukuqoqa idatha evela kumkhiqizo woqobo. Kubalulekile ukuthi bayazi imininingwane ye-TRW ngokuqondile ukuze bazi kahle ukuthi iyiphi ingubo esetshenziswayo unayo, intengo lapho yethulwa kanye nendlela yokuyichaza uma isidayiswa futhi.Ukuthola ulwazi lomkhiqizo kungaba nzima ngoba izinhlobo eziningi zemikhiqizo ezisebenza ngomugqa azinayo inqubo yokulandisa ngembuyiselo yomkhiqizo.Lapho usudayisiwe, wawukhohlakale kakhulu.
Njengoba amakhasimende aya ngokuya elindela idatha ekuthengeni kwesekeni, njengolwazi lwangempela lomkhiqizo, imboni izozuza ngokwenza le datha ifinyeleleke futhi idluliseke.
Ngakho-ke ikusasa liphetheni? Ezweni elikahle eliholwa ozakwethu kanye nemikhiqizo, imboni izoqhubekela phambili ekuthuthukiseni "amaphasiphothi edijithali" ezimpahla, izinhlobo, abathengisi, abagayli kabusha kanye namakhasimende anezicupho zedijithali eziqashelwa emhlabeni wonke njll. zingafinyeleleka.Lobu buchwepheshe obujwayelekile kanye nesixazululo sokulebula kusho ukuthi akuwona wonke umkhiqizo noma umhlinzeki wesixazululo oqhamuke nenqubo yawo, amakhasimende akhe adidekile ngenqubo yawo. khumbula.Ngalo mqondo, ikusasa lobuchwepheshe bemfashini lingahlanganisa ngempela imboni mayelana nezinqubo ezifanayo futhi lenze iluphu ifinyeleleke kalula kuwo wonke umuntu.
Umnotho oyindilinga usekela izinhlobo zezimpahla zokugqoka ukuze kuzuzwe ukuzungeza ngezinhlelo zokuqeqesha, amakilasi ayinhloko, ukuhlola okuyindilinga, njll.Funda kabanzi lapha