“Kungani bonke abadayisi bezingubo bengasebenzisi laba bathumeli?!?!” ubhale u-@jamessterlingstjohn eposini le-Instagram lango-2019. UJames uthenga ku-inthanethi ohlotsheni lwezingubo zangaphandle eziqinile kanye nozakwabo we-LimeLoop osenesikhathi eside esebenzisana no-Toad&Co, izikibha zemvelo ezifika zifakwe emaphaketheni asebenziseka kabusha noma abathumeli, njengoba ebhekisela. Wabe esethatha lesi sithombe ngaphambi kokuthi "akhiphe ibhokisi" i-oda futhi alibuyisele ibhokisi leposi elisebenziseka kabusha, elinde ibhokisi leposi elisebenziseka kabusha.
Ukufaka uphawu okwengeziwe ngokuzibandakanya kwabathengi bedijithali, amakhadibhodi anezinzwa ezincane nezikhwama zepulasitiki ezinamaphepha okuhlobisa.I-E-commerce iya ihlakanipha.I-Omnichannel ecommerce - ukudala umuzwa wekhasimende ongenazihibe, ohlangene kuzo zonke izinkundla - kuhilela ukupakisha kakhulu kunangaphambili.
Kithina, ukupakishwa okusebenziseka kabusha kuklanyelwe umnotho oxhumene we-e-commerce ngoba kuhlakaniphile.Ngeyethu noma kunjalo.Yingakho sizosusa imibono eyiphutha evame kakhulu ngendima yokupakishwa okusebenziseka kabusha ekuthuthukiseni umuzwa we-omnichannel kwezemfashini.
Akulungile.Iqiniso liwukuthi u-9% kuphela wezinto ezisetshenziswa kanye kuphela ezigaywa kabusha.Umthengisi ube esekhokha ukuze enze, agcine futhi athumele okupakishwayo (kunomkhiqizo), okuya endaweni yokulahla imfucumfucu.Umthamo omkhulu wokupakisha ogcina ususetshenziswa kanye nje ungaphezu kwesistimu yethu yamanje yokulawula imfucuza.Ukuthumela ngamabhokisi angakwazi ukuphinda asetshenziswe kabusha.
Ukupakisha okusebenziseka kabusha kuyindlela esimeme kakhudlwana.Iphakethe ngalinye elingasebenziseka kabusha lingasetshenziswa kabusha izikhathi ezifika kwezingu-200 uma kuqhathaniswa nezikhathi ezingu-5 kuya kwezingu-7 ebhokisini elibuyiswayo (uma lingagcwalisiwe).Lokho kusho ukwehlisa amabhokisi ekhadibhodi angu-200 kuyilapho kusetshenziswa ukuncishiswa nokusebenziseka kabusha ukushayela okuhlangenwe nakho okwengeziwe okuxhumene.
U-60% kuya ku-80% wabathengi uzimisele ukukhokha ngaphezulu ukuze kufakwe izinto ezisimeme.Ukwenyuka kwesidingo sabathengi semikhuba yebhizinisi esimeme, ikakhulukazi kwezemfashini, kubangele isidingo sokuthatha isinyathelo ngokushesha.Kodwa empeleni, ukupakisha okubonakala kusimeme kuyahluleka ukwanelisa amakhasimende.Omnichannel - smart e-commerce - okuhlangenwe nakho nakho akukwazi ukuphumelela ngamamodeli ebhizinisi.
Akulungile futhi – okungenani sicabanga kanjalo e-LimeLoop.Abathengi bachithe okungenani amahora ayizigidi ezingu-60 bebuka amavidiyo angenayo i-unboxing ezinkundleni zokuxhumana, okukwenza kube ithuluzi eliqondile kubathengisi ukuze bathole futhi bagcine amakhasimende.Lapho uthenga kumthengisi, kungakhathaliseki ukuthi kungokokuqala noma se-100, ukubuyekezwa okubonakalayo nokubhaliwe kufanele kucatshangelwe, futhi ulwazi lwekhasimende luyashintsha lube ngokwezifiso.
Umthengisi ube esetshala imali ekupakishweni komkhiqizo - umbono wokuqala. Kodwa ngenxa yezindleko zempahla eluhlaza ezikhuphukayo, abathengisi abaningi bazozabalaza ukuthola lezi zinto zokupakisha lapho amanani ekhadibhodi enyuka ngesikhathi sodlame ngo-2021, esongela ulwazi lwamakhasimende kunokuba akuthuthukise. uqobo, bese kuba abanye.
Eqinisweni, abathengisi abadingi ukwenza ngokwezifiso amakhadibhodi abizayo ukuze kubandakanyeke umkhiqizo. Ukuthumela okuzinzile, njengokusebenzisa ukupakisha okusebenziseka kabusha kwe-LimeLoop, ukutholwa kwamakhasimende, ukugcinwa kanye nokuzibandakanya.Ngokupakishwa okusebenzisekayo kabusha, amakhasimende angajabula nakho konke ukuthenga kwawo, kusukela ekuthengeni kuya ekulethweni.
Kusukela ku-Baby Boomers kuya ku-Gen Z, u-85% wabathengi emhlabeni wonke baphendukele ekuziphatheni kokuthenga okusimeme. Ngakho-ke, siphinde sakhetha amanga kulokhu. Njengoba ukukhula kuqhubeka kuzo zonke izimboni nezinqubomgomo, ulwazi lwekhasimende olujwayelekile, kungakhathaliseki ukuthi i-omnichannel noma ngenye indlela, kufanele luvumelane nalesi sidingo. Ngaphandle kwalokho, uma abathengisi bengaqali ukusebenzisa izixazululo "zezithelo ezilenga kancane", cishe bazosala.
“Njengesithelo esilenga kancane”, ukuthutha okusimeme kuzokwenza wonke umuntu afune ukupakishwa okusebenziseka kabusha, okungenani kokuhlangenwe nakho kwethu.Kulula kakhulu ukukusebenzisa, ngokuqinisekile kulula kunokubhidliza ikhadibhodi bese uzama ukulilahla masonto onke. Khumbula uJames?Ubesanda kukhipha isikibha sakhe ephaketheni, waphequlula ilebula yokuthumela ekhokhelwe kusengaphambili, futhi wabeka ibhokisi lenethiwekhi endaweni, walibuyisela emuva iphakheji kuphakheji yakhe yenethiwekhi, wabuyisela ibhokisi kuphakheji yakhe yenethiwekhi. isikhungo sokugcwaliseka.
I-LimeLoop ihlanganisa ukupakishwa okusebenzisekayo kabusha kanye nesofthiwe ukuze idale amathuba esevisi yamakhasimende nokuhlehlisa izinto, yenza kube lula ulwazi lwekhasimende le-omnichannel. Ukubuyisela kungase kubuyiselwe ephaketheni lokuqala ezifike kulo, futhi idatha yokulandelela eyimbudumbudu ingakunikeza ukuqonda ngohambo lwephakheji ngayinye. Izingubo ezibuyisiwe akudingeki ziye endaweni yokulahla imfucumfucu, futhi amakhasimende acele ukushayela ucingo, iphakheji lami
Kwa-LimeLoop, sikholelwa ekusebenziseni idatha ngokuhle, ukushayela ukuziphatha kwabathengi ngobuchwepheshe, futhi ulwazi lwekhasimende le-omnichannel ngeke lube lula ngaphandle kwedatha enhle. Nakuba izimpahla ze-ESG zilindeleke ukuthi zifinyelele ku-$53 wezigidi ngo-2025, ukuthola idatha kahle akudingi ukutshalwa kwezimali okukhulu kobuchwepheshe.Ayikho i-blockchain noma i-NFT lapha.Esimeni sethu uhlelo lokusebenza nje i-BLE nenzwa.
Idatha eqoqwe kuphakheji ngayinye esebenzisekayo ye-LimeLoop ihlukaniswa ukuze ifinyeleleke futhi ilinganiseke.Uma isetshenziswa kumaphuzu abalulekile ohlelweni lwezokuthutha, ukuxhuma amaketanga anikezelayo akudingeki ukuthi kubize abantu abaningi kakhulu kanye neplanethi.Ukuthunyelwa kwe-oda nokugcwalisa kuyimithombo yolwazi engasetshenzisiwe uma kuziwa ekuthuthukiseni ulwazi lwekhasimende.
Ukupakishwa okuhlakaniphile okusebenziseka kabusha, njenge-LimeLoop, kuxhuma okuhlangenwe nakho kwasesitolo nokwe-e-commerce ngedatha eqongelelekayo - ukulandelela indawo yokuya phambili nokuhlehliswa kwama-oda ekhasimende, okusho ukuthi lokhu okwenziwa esitolo kuba ikhaya njengoba abathengisi bemba bajule Zizwa idatha nobuchwepheshe obusemuva kokupakisha okuhlakaniphile.
Inkundla yokuthumela ehlakaniphile ye-LimeLoop ihlanganisa ukupakishwa okusebenziseka kabusha nezinzwa ezilula ukuze udale ilensi yesikhathi sangempela yolwazi lwe-e-commerce kusukela ekuhleleni ukuya ekubuyeni.Lokhu kunikeza abathengisi inkundla enamandla yokuqonda ngempumelelo nokuxhumana namakhasimende, kuyilapho inikeza imininingwane edingekayo ukuze yazise i-ESG nezinqumo ze-supply chain.
Isikhathi sokuthumela: Mar-24-2022
