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Kugwa komaliza, moyo udayima panthawi ya mliriwu, ndidakhala ndi chidwi ndi makanema a anthu omwe adayimirira m'zipinda zawo zogona akuyesa zovala kuchokera kukampani yotchedwa Shein.
Mu TikToks yokhala ndi hashtag #sheinhaul, mayi wachichepere amakweza thumba lalikulu la pulasitiki ndikuling'amba, ndikutulutsa matumba ang'onoang'ono apulasitiki motsatizana, chilichonse chimakhala ndi chovala chopindika bwino.
Pansi pa dzenje la kalulu pali mitu: # sheinkids, # sheincats, # sheincosplay changu (“Wokongola kwambiri.” “Ndi ndalama zake, msiyeni.” ), Wothirira ndemanga woyambirirayo adzakhala chete.
Chomwe chimapangitsa izi kukhala zosadziwika bwino pa intaneti ndikuti Shein wakhala bizinesi yayikulu mwakachetechete. Kumayambiriro kwa chaka chino, kampani yogulitsa ndalama Piper Sandler inafufuza achinyamata a 7,000 a ku America pa malo omwe amawakonda kwambiri a e-commerce ndipo adapeza kuti ngakhale Amazon inali yopambana momveka bwino, Shein adabwera kachiwiri. Kampaniyo ili ndi gawo lalikulu kwambiri la msika wa US fast-fashion - 28 peresenti.
Shein akuti adakweza pakati pa $ 1 biliyoni ndi $ 2 biliyoni mu ndalama zapadera mu April. Kampaniyi ndi yamtengo wapatali $ 100 biliyoni - kuposa zimphona zofulumira kwambiri za H & M ndi Zara pamodzi, komanso kuposa kampani iliyonse yapadera padziko lapansi kupatula SpaceX ndi TikTok mwini ByteDance.
Poganizira kuti mafakitale othamanga kwambiri ndi amodzi mwa owopsa kwambiri padziko lapansi, ndidadabwa kwambiri kuti Shein adakwanitsa kukopa likulu lamtunduwu. kuchuluka kwa nsalu ku US zotayira dothi pafupifupi kuwirikiza kawiri pa zaka makumi awiri zapitazi.Panthawiyi, ogwira ntchito kusoka zovala amalipidwa zochepa kwambiri chifukwa cha ntchito yawo yotopetsa ndi nthawi zina zoopsa mikhalidwe.M'zaka zaposachedwapa, ambiri a nyumba zazikulu mafashoni akumva kukakamizidwa kuti achite zing'onozing'ono mu kusintha.Tsopano, komabe, mbadwo watsopano wa "mafashoni othamanga kwambiri" makampani achita pang'onopang'ono, ndipo Shein wachita zochepa kwambiri. chachikulu.
Usiku wina mu Novembala, mwamuna wanga atagoneka mwana wathu wazaka 6, ndidakhala pampando pabalaza ndikutsegula pulogalamu ya Shein. "Ndi yayikulu," idatero chikwangwani cha Black Friday kugulitsa pazenera, ndikuwunikira kuti nditsindike. Mugawo la sweatshirt, ndinawonjezera jumper yokongola ya colorblock ($ 4.50) ku ngolo yanga.
Zachidziwikire, nthawi iliyonse ndikasankha chinthu, pulogalamuyo imandiwonetsa masitayelo ofanana: Mesh body-con imabala ma mesh body-con; Zovala zotonthoza za colorblock zimabadwa kuchokera ku zovala zotonthoza za colorblock. Ndimagudubuzika ndikugudubuzika. Kuchipinda kunali mdima, sindinkatha kudzuka ndi kuyatsa magetsi. Pali manyazi osamveka bwino pankhaniyi. Mwamuna wanga adatuluka pabalaza mwana wathu atagona ndipo adandifunsa zomwe ndikuchita ndi mawu oda nkhawa pang'ono." Ayi! Ndinalira.Anayatsa nyali.Ndinatenga chovala cha thonje cha thonje ($ 12.99) kuchokera kumalo osungira malowa. Pambuyo pa kuchotsera kwa Black Friday, mtengo wonse wa zinthu za 14 ndi $80.16.
Ndakhala ndikuyesedwa kuti ndipitirize kugula, makamaka chifukwa pulogalamuyi imalimbikitsa, koma makamaka chifukwa pali zambiri zomwe mungasankhe, ndipo zonse ndi zotsika mtengo.Ndili kusukulu ya sekondale, makampani oyambirira othamanga amaphunzitsidwa ogula kuti aziyembekezera zovomerezeka komanso zokongola pamtengo wocheperapo kuposa mtengo wausiku.
Nazi zina zomwe zimadziwika za Shein: Ndi kampani yobadwa ku China yomwe ili ndi antchito ndi maofesi pafupifupi 10,000 ku China, Singapore, ndi United States.Ambiri mwa ogulitsa ake ali ku Guangzhou, mzinda wadoko womwe uli pamtsinje wa Pearl pafupifupi makilomita 80 kumpoto chakumadzulo kwa Hong Kong.
Kupitilira apo, kampaniyo imagawana zambiri modabwitsa ndi anthu.Monga momwe zimachitikira mwachinsinsi, siziwulula zambiri zandalama.Mtsogoleri wawo wamkulu komanso woyambitsa, Chris Xu, anakana kufunsidwa pankhaniyi.
Nditayamba kufufuza za Shein, zinkawoneka ngati chizindikirocho chinalipo m'malire a achinyamata omwe ali ndi zaka makumi awiri ndi makumi awiri ndipo palibe wina. (Iye analowa.) Iye anachotsa chiwopsezo .A federal trade regulator anandiuza kuti sanamvepo za chizindikirocho, ndiyeno, usiku womwewo, adatumiza imelo: "Postscript - mwana wanga wamkazi wa 13 wazaka zakubadwa samadziwa za kampaniyo (Shein), komanso akuvalabe corduroy yawo usikuuno." Zinandichitikira kuti ngati ndikufuna kudziwa za Shein, ndiyambe ndi aliyense amene akuwoneka kuti akuzidziwa bwino: olimbikitsa achinyamata.
Madzulo ena abwino mu December watha, mtsikana wazaka 16 dzina lake Makeenna Kelly anandilonjera pakhomo la nyumba yake m’dera labata la Fort Collins, Colorado. Kelly ndi mutu wofiyira wokhala ndi vibe yokongola ya Kabichi Patch Kid, ndipo amadziwika ndi zinthu za ASMR: kudina mabokosi, kutsatira mawu mu chipale chofewa kunja kwa nyumba yake. pa YouTube, ali ndi 1.6 miliyoni. Zaka zingapo zapitazo, adayamba kujambula mtundu wa Shein wotchedwa Romwe.Iye amalemba zatsopano pafupifupi kamodzi pamwezi.Mu kanema yomwe ndinayang'ana koyamba kugwa kotsiriza, iye anali kuyenda mozungulira kumbuyo kwa mtengo ndi masamba a golide, atavala sweti ya cheke ya diamondi ya $ 9. Kamera ikuyang'ana pamimba pake, ndipo mu lirime la mawu, lirime lake limakhala lomveka. Nthawi 40,000; thukuta la Argyle lagulitsidwa.
Ndinabwera kudzawona Kelly akujambula.Anavina m'chipinda chochezera-ndikuwotha-ndipo ananditengera kumtunda kumalo otsetsereka apansi achiwiri komwe adajambula.Pali mtengo wa Khrisimasi, nsanja ya mphaka, ndi pakati pa nsanja, iPad yokwera pa katatu ndi magetsi a mphete.Pansi panali mulu wa malaya a malaya, masiketi ndi madiresi a Romwe.
Amayi ake a Kelly, Nichole Lacy, adatenga zovala zake ndikupita kuchipinda chosambira kuti azitentha. Panthaŵi ina, sphinx wa banjali, Gwen, akuyendayenda pafelemu ndipo amakumbatirana wina ndi mzake. Pambuyo pake, mphaka wina, Agatha, anawonekera.
Kwa zaka zambiri, mbiri ya anthu a Shein yakhala ngati anthu monga Kelly, omwe adapanga mgwirizano wa anthu otsogolera kuti aziwombera mafilimu a blockbuster kwa kampaniyo. Malinga ndi Nick Baklanov, katswiri wa zamalonda ndi kafukufuku wa HypeAuditor, Shein ndi zachilendo pamakampani chifukwa amatumiza zovala zaulere kwa anthu ambiri omwe amachititsa kuti azitsatira. TikTok, malinga ndi HypeAuditor.
Kuphatikiza pa zovala zaulere, Romwe amalipiranso ndalama zolipirira zolemba zake. Sanaulule chindapusa chake, ngakhale adanena kuti adapeza ndalama zambiri pamaola angapo a kanema wamavidiyo kuposa momwe abwenzi ake ena omwe amagwira ntchito zomaliza kusukulu angapange pakatha sabata. Nas X, Addison Rae), malo ake okoma akuwoneka ngati omwe ali ndi otsatira apakatikati.
M'zaka za m'ma 1990, Kelly asanabadwe, Zara adalengeza za kubwereka malingaliro apangidwe kuchokera kuzinthu zomwe zidakopa chidwi cha msewu wonyamukira ndege. Popanga zovala pafupi ndi likulu lake la Spain ndikuwongolera njira zake zogulitsira, zimapereka masitayelo otsimikiziridwa pamitengo yotsika kwambiri m'masabata angapo. osasamala ngati Vogue akuganiza kuti sichidutswa chabwino, "adatero. Kampani ya ku UK ya Boohoo ndi US-based Fashion Nova ndi mbali ya chikhalidwe chomwecho.
Kelly atamaliza kuwombera, Lacey adandifunsa momwe ndimaganizira kuti zidutswa zonse zomwe zili patsamba la Romway - 21, kuphatikiza chipale chofewa chokongoletsera - mtengo. Amawoneka bwino kuposa zomwe ndidagula nditadina dala chinthu chotsika mtengo kwambiri, ndiye ndikuganiza kuti pafupifupi $ 500. Lacey, wamsinkhu wanga, adamwetulira.
Tsiku lililonse, Shein amasintha tsamba lake ndi masitayelo atsopano a 6,000 - chiwerengero choyipa ngakhale pamayendedwe othamanga.
Pofika pakati pa zaka za m'ma 2000, mafashoni othamanga anali otchuka kwambiri pamalonda.China adalowa nawo ku World Trade Organization ndipo mwamsanga wakhala malo akuluakulu opanga zovala, ndi makampani akumadzulo akusuntha zambiri zopangira zawo kumeneko.Around 2008, dzina la CEO wa Shein lidawonekera koyamba m'mabuku a bizinesi achi China monga Xu Yangtian.Iye amalembedwa ngati mwiniwake wa kampani ya Nanji, Congnwei, yomwe inalembedwa kumene, Co-owner, Co-owner, Co-ewner, Co-ewner wa kampani ya Co-owd, Congwei Ltd. ena, Wang Xiaohu ndi Li Peng.Xu ndi Wang aliyense ali ndi 45 peresenti ya kampaniyo, pamene Li ali ndi 10 peresenti yotsalayo, zikalata zimasonyeza.
Wang ndi Li adagawana zomwe amakumbukira nthawiyo.Wang adanena kuti iye ndi Xu ankadziwana ndi ogwira nawo ntchito, ndipo mu 2008, adaganiza zopanga malonda ndi malonda a e-commerce pamodzi.Wang amayang'anira mbali zina za chitukuko cha bizinesi ndi zachuma, adatero, pamene Xu amayang'anira zinthu zambiri zamakono, kuphatikizapo malonda a SEO.
Chaka chomwecho, Li adalankhula pazamalonda pa intaneti pabwalo ku Nanjing.Xu - wachinyamata wachinyamata wokhala ndi nkhope yayitali - adadziwonetsa yekha kuti akufunafuna upangiri wabizinesi. "Anatero Lee.
Xu anaitana Li kuti agwirizane naye ndi Wang monga alangizi a nthawi yochepa. Atatuwo adachita lendi ofesi yaing'ono m'nyumba yochepetsetsa, yotsika kwambiri yokhala ndi desiki lalikulu ndi madesiki ochepa - osaposa anthu khumi ndi awiri mkati - ndipo kampani yawo inakhazikitsidwa ku Nanjing mu October. Poyamba, adayesa kugulitsa zinthu zamitundu yonse, kuphatikizapo teapots ndi mafoni a m'manja. Zovala zamakasitomala akunja, ndiye kuti makampani oyendetsedwa ndi China atha kuchita bwino kwambiri.
Malinga ndi Li, anayamba kutumiza ogula ku msika wogulitsa zovala ku Guangzhou kuti agule zitsanzo za zovala za munthu aliyense kuchokera kwa ogulitsa osiyanasiyana.Kenako amalemba zinthuzi pa intaneti, pogwiritsa ntchito mayina amitundu yosiyanasiyana, ndikusindikiza zolemba zoyambirira za chinenero cha Chingelezi pamapulatifomu olemba mabulogu monga WordPress ndi Tumblr kuti apititse patsogolo SEO; pokhapo ngati chinthu chikugulitsidwa m'malo mopereka malipoti ku chinthu chomwe wapatsidwa Ogulitsa ogulitsa amaika maoda ang'onoang'ono.
Pamene malonda adakwera, adayamba kufufuza machitidwe a pa intaneti kuti adziwike kuti ndi mitundu iti yatsopano yomwe ingagwire ndikuyika malamulo pasadakhale, Li adati.
Panthawi imeneyi, Xu ankagwira ntchito kwa maola ambiri, ndipo nthawi zambiri ankakhala mu ofesi kwa nthawi yaitali anthu ena atabwerera kwawo.” Anali ndi chikhumbo champhamvu choti zinthu zimuyendere bwino,” adatero Lee.” Nthawi ili 10 koloko usiku ndipo adzandivutitsa, kundigulira chakudya chamadzulo usiku, n’kundifunsa zambiri. Lee pa mowa ndi zakudya (bakha wamchere wophika, vermicelli supu ) anapereka uphungu wa Xu chifukwa Xu anamvetsera mosamala ndipo anaphunzira mwamsanga.Xu sanalankhule zambiri za moyo wake, koma anauza Li kuti anakulira m'chigawo cha Shandong ndipo akulimbanabe.
M’masiku oyambirira, Li akukumbukira kuti, avareji ya oda imene analandira inali yaing’ono, pafupifupi madola 14, koma ankagulitsa zinthu 100 mpaka 200 patsiku; pa tsiku labwino, zikhoza kukhala zoposa 1,000. Zovala ndizotsika mtengo, ndiye mfundo yake.
Tsiku lina, atakhala ndi bizinesi kwa zaka zopitirira chaka chimodzi, Wang adawonekera mu ofesi ndipo adapeza kuti Xu akusowa.Iye adawona kuti zina mwachinsinsi za kampaniyo zidasinthidwa, ndipo adakhala ndi nkhawa.Monga momwe Wang adafotokozera, adayitana ndikulembera Xu koma sanayankhe, kenako anapita kunyumba kwake ndi siteshoni ya sitima kuti akayang'ane Xu.Xu anasiya.Kupangitsa kuti zinthu zikhale zovuta kwambiri kuti alandire malipiro a kampani ya PayPal, adalandira malipiro a kampani ya Li. omwe pamapeto pake adalipira kampani yotsalayo ndikuchotsa wogwira ntchitoyo. Pambuyo pake, adazindikira kuti Xu adasokonekera ndikupitilira malonda a e-commerce popanda iwo.
Mu March 2011, webusaiti yomwe idzakhala Shein-SheInside.com-inalembedwa. Tsambali limadzitcha "kampani yapamwamba kwambiri padziko lonse lapansi ya zovala zaukwati," ngakhale kuti imagulitsa zovala zambiri zachikazi. Pofika kumapeto kwa chaka chimenecho, idadzitcha "wogulitsa kwambiri padziko lonse lapansi", kubweretsa "mafashoni atsopano a mumsewu kuchokera ku London, Paris, Tokyo, Shanghai ndi New York mofulumira m'masitolo akuluakulu.
Mu Seputembala 2012, Xu adalembetsa kampani yokhala ndi dzina losiyana pang'ono ndi kampani yomwe adayambitsa ndi Wang ndi Li - Nanjing E-Commerce Information Technology. Anagwira 70% ya magawo a kampaniyo ndipo mnzake anali ndi 30% ya magawo. Palibe Wang kapena Li omwe adakumanapo ndi Xu kachiwiri - chifukwa cha maganizo a Li. Lee adati, "Ngati ndingathe kuchoka kwa iye posachedwa, mwina sangandipweteke pambuyo pake."
Mu 2013, kampani ya Xu idakweza ndalama zake zoyambira ndalama zogulira ndalama, zomwe zimati $5 miliyoni kuchokera ku Jafco Asia, malinga ndi CB Insights. 2012 chaka chokhazikitsidwa.)
Mu 2015, kampaniyo inalandira ndalama zina zokwana madola 47 miliyoni. Inasintha dzina lake kukhala Shein ndipo inasuntha likulu lake kuchokera ku Nanjing kupita ku Guangzhou kuti likhale pafupi ndi malo ake ogulitsa katundu.Anatsegula mwakachetechete likulu lake la US ku malo ogulitsa mafakitale ku Los Angeles County.Anapezanso Romwe - chizindikiro chomwe Lee, monga momwe zimachitikira, anayamba ndi bwenzi lakeCor zaka zingapo zapitazo kuti adapeza Research. 2019, Shein adabweretsa $ 4 biliyoni pakugulitsa.
Mu 2020, mliriwu udawononga makampani opanga zovala. Komabe, malonda a Shein akupitilira kukula ndipo akuyembekezeka kugunda $ 10 biliyoni mu 2020 ndi $ 15.7 biliyoni mu 2021. (Sizikudziwika ngati kampaniyo ndi yopindulitsa.) zitha kuwoneka ngati Shein.
Ndakhala ndikulemba za Shein kwa miyezi ingapo pamene kampaniyo inavomereza kuti ndifunse mafunso akuluakulu angapo, kuphatikizapo Purezidenti wa US George Chiao; Chief Marketing Officer Molly Miao; ndi Director Environmental, Social and Governance Adam Winston.Anandifotokozera chitsanzo chosiyana kwambiri ndi momwe ogulitsa achikhalidwe amagwirira ntchito.Mafashoni amtundu wamba amatha kupanga mazana a masitayelo mnyumba mwezi uliwonse ndikupempha opanga ake kupanga masauzande amtundu uliwonse.Zidutswazo zimapezeka pa intaneti komanso m'masitolo ogulitsa.
Mosiyana ndi zimenezi, Shein amagwira ntchito makamaka ndi okonza akunja.Ambiri mwa ogulitsa ake odziimira okha amapanga ndi kupanga zovala.Ngati Shein amakonda mapangidwe enaake, adzaika dongosolo laling'ono, zidutswa za 100 mpaka 200, ndipo zovalazo zidzalandira chizindikiro cha Shein.Zimatenga masabata awiri okha kuchokera ku lingaliro mpaka kupanga.
Zovala zomalizidwa zimatumizidwa ku malo akuluakulu ogawa a Shein, komwe amasanjidwa kukhala phukusi la makasitomala, ndipo maphukusiwo amatumizidwa mwachindunji kumakomo a anthu ku US ndi mayiko ena opitilira 150 - m'malo motumiza zovala zambiri kulikonse koyamba. Dziko lapansi pa chidebecho, monga ogulitsa mwachizolowezi achita.Zosankha zambiri za kampaniyo zimapangidwa mothandizidwa ndi mapulogalamu ake, omwe amatha kuzindikira mwamsanga zidutswa zomwe zili zotchuka ndikuzikonzanso; imayimitsa kupanga masitayelo omwe amagulitsidwa mokhumudwitsa.
Zochita zapaintaneti za Shein zimatanthawuza kuti, mosiyana ndi omwe amapikisana nawo othamanga kwambiri, amatha kupewa ndalama zogwirira ntchito komanso zogwirira ntchito m'masitolo a njerwa ndi matope, kuphatikiza kuthana ndi mashelufu odzaza ndi zovala zosagulitsidwa kumapeto kwa nyengo iliyonse. M'miyezi yapitayi ya 12, Gap adalemba za 12,000 zinthu zosiyanasiyana pa webusaiti yake, H&M za 25,000 ndi Zara za 35,000, pulofesa wa yunivesite ya Delaware Lu anapeza. akufuna, atha kuzipeza pa Shein."
Shein si kampani yokhayo yomwe imayika maoda ang'onoang'ono ndi ogulitsa ndikuyitanitsanso zinthu zikachita bwino.Boohoo adathandizira upainiya wachitsanzochi.Koma Shein ali ndi malire pa otsutsa ake akumadzulo.Ngakhale kuti malonda ambiri, kuphatikizapo Boohoo, amagwiritsa ntchito ogulitsa ku China, kuyandikana kwa Shein ndi chikhalidwe chake kumapangitsa kuti zikhale zosavuta. Chan wochokera kwa Andreessen Horowitz.
Katswiri wofufuza za Credit Suisse a Simon Irwin wakhala akudodometsa chifukwa cha mitengo yotsika ya Shein.
Komabe, Irving akukayikira kuti mitengo ya Shein ikukhalabe yotsika, kapena makamaka chifukwa chogula bwino.M'malo mwake, akuwonetsa momwe Shein wagwiritsira ntchito dongosolo la malonda apadziko lonse mwanzeru.Kutumiza phukusi laling'ono kuchokera ku China kupita ku US nthawi zambiri zimakhala zotsika mtengo kusiyana ndi zotumiza kuchokera ku mayiko ena kapena ngakhale mkati mwa US, pansi pa mgwirizano wapadziko lonse. sizikugwiritsidwa ntchito pazinthu zamtengo wapatali zosakwana $ 800. Mayiko ena ali ndi malamulo ofanana omwe amalola Shein kuti asatengere katundu wogula katundu, Owen adati.
Irving adanenanso mfundo ina: Anati ogulitsa ambiri ku US ndi ku Ulaya akuwonjezera ndalama kuti azitsatira malamulo ndi ndondomeko za ntchito ndi zachilengedwe.Shein akuwoneka kuti akuchita zochepa kwambiri, anawonjezera.
Patsiku lozizira mu February, patangopita Chaka Chatsopano cha China, ndinamuitana mnzanga wina kuti apite ku Guangzhou's Panyu District, komwe Shein amachita bizinesi.Shein anakana pempho langa loti ndilankhule ndi wogulitsa katunduyo, kotero anzanga anabwera kudzawona momwe amagwirira ntchito. mizati yozungulira nyumbayi ndi yodzaza ndi zotsatsa zantchito zamafakitale opangira zovala.
M'dera lapafupi - m'malo odzaza ndi mafakitale ang'onoang'ono osakhazikika, ena omwe akuwoneka ngati nyumba yomangidwanso - matumba okhala ndi dzina la Shein amatha kuwoneka atakutidwa pamashelefu kapena atafoledwa pamatebulo. Malo ena amakhala aukhondo komanso owoneka bwino. Pakati pawo, azimayi amavala ma sweatshirt ndi masks opangira opaleshoni ndikugwira ntchito mwakachetechete patsogolo pa makina osokera. inatumizidwa.(“Ogwira ntchito ayenera kukhala ndi zaka zosachepera 16.” “Lipirani malipiro panthaŵi yake.” “Palibe kuzunzidwa kapena kuchitira nkhanza antchito.”) Komabe, m’nyumba ina, matumba odzala ndi zovala amaunnjidwa pansi ndipo aliyense woyesa adzafunika Kucholoŵana kwa phazi kumadutsa ndi kudutsa.
Chaka chatha, ofufuza omwe adayendera Panyu m'malo mwa gulu la Swiss watchdog Public Eye adapezanso kuti nyumba zina zinali ndi makonde ndi zotuluka zotsekedwa ndi matumba akuluakulu a zovala, zomwe zimawonekera ngati ngozi yamoto. Winston, director of Environmental, Social and Governance, adandiuza kuti atamva za Public Eye lipoti, Shein "adazifufuza yekha."
Kampaniyo posachedwapa idalandira ziro mwa 150 pamlingo wosungidwa ndi Remake, yopanda phindu yomwe imalimbikitsa ntchito zabwino komanso zachilengedwe. Zotsatirazi zikuwonetsa mbiri yakale ya Shein: Kampaniyo imagulitsa zovala zambiri zotayidwa, koma imawulula pang'ono za kapangidwe kake kotero kuti silingathe ngakhale kuyeza momwe chilengedwe chimakhalira. ” zida zomwe amagwiritsa ntchito zonse, ndipo sitikudziwa momwe amayendera," Elizabeth L. Cline, director of advocacy and policy at Remake tell me. (Shein sanayankhe mafunso okhudza lipoti lokonzanso.)
Kumayambiriro kwa chaka chino, Shein adatulutsa lipoti lake lokhazikika komanso lokhudzidwa ndi chikhalidwe cha anthu, momwe adalonjeza kuti adzagwiritsa ntchito nsalu zokhazikika komanso kufotokoza mpweya wake wowonjezera kutentha kwa mpweya. Zowopsa: 12% ya ogulitsa adachita "kuphwanya kulolerana," zomwe zingaphatikizepo kugwira ntchito kwa ana, kukakamiza, kapena mavuto azaumoyo ndi chitetezo. Ndinafunsa wokamba nkhani kuti kuphwanya malamulowo kunali chiyani, koma sanafotokoze.
Lipoti la Shein linanena kuti kampaniyo idzapereka maphunziro kwa ogulitsa ndi kuphwanya kwakukulu.Ngati wogulitsa alephera kuthetsa vutoli mkati mwa nthawi yomwe anagwirizana - ndipo pazovuta kwambiri - Shein akhoza kusiya kugwira nawo ntchito.
Omenyera ufulu wa anthu ogwira ntchito akuti kuyang'ana kwambiri kwa ogulitsa kungakhale kuyankha kwachiphamaso komwe kumalephera kuthana ndi chifukwa chomwe mikhalidwe yowopsa ilipo poyambirira.Amati makampani otsogola ndiye omwe ali ndi udindo wokakamiza opanga kuti apange zinthu mwachangu pamitengo yotsika, zomwe zimapangitsa kuti kusayenda bwino kwa ogwira ntchito komanso kuwonongeka kwa chilengedwe sikungalephereke.
Klein adandiuza kuti kampani ngati Shein ikawona momwe imagwirira ntchito, malingaliro ake amalumphira kwa anthu, nthawi zambiri azimayi, omwe ali otopa mwakuthupi ndi m'maganizo kuti kampaniyo iwonjezere ndalama ndikuwonjezera ndalama. Chepetsani ndalama. "Ayenera kukhala osinthasintha ndikugwira ntchito usiku wonse kuti enafe tikhoze kukanikiza batani ndikupereka diresi pakhomo pathu $ 10," adatero.