Nkhani ndi Press

"Tekinoloje" m'mafashoni ndi liwu lalikulu lomwe limakhudza chilichonse kuchokera ku data yamalonda ndi kufufuza mpaka kumayendedwe, kasamalidwe ka zinthu ndi kulemba zilembo za zovala. Monga mawu ambulera, ukadaulo umakhudza mitu yonseyi ndipo ndiwothandizira kwambiri mabizinesi ozungulira. chiyambi ndi (nthawi zambiri zosadalirika) zokhudzana ndi kapangidwe ka zinthu zamalonda Information. M'malo mwake, ndi nthawi yoti tiganizire za kukwera kwa "zoyambitsa digito" polimbikitsa mafashoni obweranso.
Muzogulitsa zozungulira komanso zobwereketsa zamalonda, ma brand ndi opereka mayankho amayenera kubweza zovala zomwe zidagulitsidwa kwa iwo kuti athe kukonzanso, kugwiritsiridwanso ntchito kapena kusinthidwanso.Kuthandizira moyo wachiwiri, wachitatu ndi wachinayi, chovala chilichonse chidzapindula ndi nambala yozindikiritsa komanso kutsata kokhazikika. kugulitsanso, mapulaneti a chipani chachitatu ayenera kudziwa ndendende mtundu wanji wa zovala zachiwiri zomwe ali nazo, monga malonda aiwisi ndi deta yamalonda, zomwe zimathandiza kutsimikizira kuti ndizowona komanso zimadziwitsa momwe angagulitsire makasitomala kuti agulitse mtsogolo.Input: Digital trigger.
Zoyambitsa za digito zimagwirizanitsa ogula ndi deta yomwe ili mkati mwa pulogalamu ya pulogalamu. onjezani kachidindo ka QR ku lebulo la chisamaliro kapena pagulu lina lolembedwa kuti "Scan Me."Makasitomala ambiri masiku ano akudziwa kuti amatha kuyang'ana nambala ya QR ndi foni yam'manja, ngakhale kutengera kachidindo ka QR kumasiyanasiyana malinga ndi dera.Asia imatsogola kutengera ana, pomwe Europe idatsalira kwambiri.
Chovuta ndikusunga kachidindo ka QR pachovala nthawi zonse, monga zilembo zosamalira zimadulidwa ndi ogula.Inde, owerenga, nanunso! Tonse tachitapo kale.Palibe zilembo zikutanthauza kuti palibe deta.Kuchepetsa chiopsezochi, ma brand amatha kuwonjezera kachidindo ka QR ku lebulo yosokedwa kapena kuyika chizindikirocho kudzera pakusintha kutentha, kuwonetsetsa kuti clip kuchokera ku QR code sichita. nsalu palokha sizidziwikiratu kwa ogula kuti QR code imagwirizanitsidwa ndi chisamaliro ndi chidziwitso chokhutira, kuchepetsa mwayi woti adzayesedwe kuti ayang'ane ndi cholinga chake.
Chachiwiri ndi chizindikiro cha NFC (Near Field Communication) chomwe chili mu tag yowombedwa, yomwe sizingatheke kuti ichotsedwe. owerenga odzipereka a NFC kuchokera ku app store.
Choyambitsa chomaliza cha digito chomwe chingagwiritsidwe ntchito ndi chizindikiro cha RFID (chizindikiritso cha ma radio frequency), koma ma tag a RFID nthawi zambiri samayang'ana ndi kasitomala. M'malo mwake, amagwiritsidwa ntchito pama tag opachikika kapena kulongedza kuti azitha kuyang'anira momwe zinthu zimapangidwira komanso kusungirako zinthu, mpaka kwa kasitomala, ndikubwereranso kwa wogulitsa kuti akonze kapena kugulitsanso. Zowona zokhudzana ndi ogula ziyenera kupezeka kwina.Chifukwa chake, ma tag a RFID ndi othandiza kwambiri kwa opereka mayankho ndi njira zobwerera m'mbuyo momwe amathandizira kutsata kutsata nthawi yonse ya unyolo wa moyo.Chinthu china chovuta kwambiri pakugwiritsa ntchito kwake ndikuti ma tag a RFID nthawi zambiri samagwirizana ndi kusamba, zomwe sizili bwino kwa zitsanzo za zovala zozungulira mumakampani ovala zovala zofunika pa nthawi yowerengera.
Makampani amaganizira zinthu zingapo posankha kugwiritsa ntchito njira zothetsera ukadaulo wa digito, kuphatikiza tsogolo la malonda, malamulo amtsogolo, kuyanjana ndi ogula panthawi ya moyo wazinthu, komanso kukhudzidwa kwa chilengedwe cha zovala. Amafunanso kuti makasitomala azitalikitsa moyo wa zovala zawo pozikonzanso, kuzikonza kapena kuzigwiritsanso ntchito.
Mwachitsanzo, potsata magawo angapo a moyo wa chovalacho, ma brand amatha kudziwa nthawi yomwe kukonzanso kukufunika kapena nthawi yoti atsogolere ogula kuti azibwezeretsanso zovala. Zolemba zama digito zitha kukhalanso zokometsera komanso zogwira ntchito, popeza zolemba zosamalira thupi nthawi zambiri zimadulidwa chifukwa chazovuta kapena zosawoneka bwino, pomwe zoyambitsa digito zimatha kukhalabe pazamankhwala nthawi yayitali poziyika molunjika pakupanga chizindikiro cha digito. zosankha (NFC, RFID, QR, kapena ena) adzawonanso njira yosavuta komanso yotsika mtengo kwambiri yowonjezerapo choyambitsa digito kuzinthu zomwe zilipo popanda kusokoneza choyambitsa digito Kukhoza kukhalabe pa moyo wonse wa mankhwala.
Kusankha kwaukadaulo kumatengeranso zomwe akuyesera kuti akwaniritse.Ngati malonda akufuna kuwonetsa makasitomala zambiri za momwe zovala zawo zimagwiritsidwira ntchito, kapena kuwalola kusankha momwe angagwirire nawo ntchito yobwezeretsanso kapena kubwezeretsanso, adzafunika kugwiritsa ntchito zoyambitsa digito monga QR kapena NFC, monga makasitomala sangathe kusanthula RFID. zimamveka.
Pakalipano, kulembera thupi lachisamaliro kumakhala kofunika mwalamulo, koma chiwerengero chowonjezeka cha malamulo okhudza dziko laling'ono chikupita kumalo olola chisamaliro ndi mauthenga okhutira kuti aperekedwe pa digito.Monga makasitomala amafuna kuwonetseredwa momveka bwino pa malonda awo, sitepe yoyamba ndiyo kuyembekezera kuti zoyambitsa zamagetsi zidzawoneka ngati zowonjezera ku zolemba zachipatala, m'malo molowa m'malo. M'malo mwake, izi zikutanthauza kuti zolembera zakuthupi zidzapitiliza kugwiritsa ntchito dziko lomwe adachokera komanso zomwe zidapangidwa m'tsogolomu, koma kaya palemba lomwelo kapena zolemba zina zowonjezera, kapena zophatikizidwa mwachindunji munsaluyo, zitha kukhala zoyambitsa Kusanthula.
Zoyambitsa digito izi zitha kukulitsa kuwonekera, chifukwa mitundu imatha kuwonetsa ulendo wautundu wa chovala ndipo imatha kutsimikizira kuti chovalacho ndi chowonadi.Kuonjezera apo, polola ogula kusanthula zinthu muzovala zawo za digito, mitundu imatha kupanganso njira zatsopano zopezera ndalama pamapulatifomu a digito popangitsa kuti zikhale zosavuta kuti ogula agulitsenso zovala zawo zakale. bin yoyenera yobwezeretsanso.
Adidas 'Infinite Play' yobwezeretsanso pulogalamu, yomwe idakhazikitsidwa ku UK mu 2019, idzangovomereza zinthu zomwe zimagulidwa ndi ogula kuchokera kumayendedwe ovomerezeka a adidas, popeza malonda amalowetsedwa m'mbiri yawo yogula pa intaneti kenako ndikugulitsidwanso. kufikira makasitomala ambiri momwe angathere.Adidas ikufunika kupeza ogula ambiri.Monga momwe zikuwonekera, yankho liri kale mu mankhwala.Kuphatikiza ndi tech ndi label mnzake Avery Dennison, Adidas malonda ali kale matrix code: bwenzi QR code yomwe imagwirizanitsa zovala za ogula ku Infinite Play app, mosasamala kanthu komwe chovalacho chinagulidwa.
Kwa ogula, dongosololi ndi losavuta, ndi ma QR code akugwira ntchito yofunikira pa sitepe iliyonse ya ndondomekoyi.Ogula amalowetsa pulogalamu ya Infinite Play ndikujambula nambala ya QR ya chovala chawo kuti alembetse malonda, zomwe zidzawonjezedwa ku mbiri yawo yogula pamodzi ndi zinthu zina zogulidwa kudzera muzitsulo zovomerezeka za adidas.
Pulogalamuyi idzawonetsa ogula mtengo wogulanso wa chinthucho.Ngati ali ndi chidwi, ogula akhoza kusankha kugulitsanso chinthucho.Adidas amagwiritsa ntchito nambala ya gawo la mankhwala omwe alipo pa chizindikiro cha mankhwala kuti adziwitse ogwiritsa ntchito ngati katundu wawo ndi woyenera kubwezeredwa, ndipo ngati ndi choncho, adzalandira khadi la mphatso ya Adidas monga malipiro.
Pomaliza, wopereka mayankho ogulitsa Stuffstr amathandizira kunyamula ndikuwongolera kukonzanso kwazinthu zisanagulitsidwenso ku pulogalamu ya Infinite Play kwa moyo wachiwiri.
Adidas imatchula maubwino awiri ogwiritsira ntchito bwenzi la QR code label.Choyamba, ma code a QR akhoza kukhala osatha kapena amphamvu.Zoyambitsa digito zimatha kusonyeza zambiri pamene zovala zimagulidwa koyamba, koma patapita zaka ziwiri, malonda amatha kusintha zomwe zikuwonekera kuti ziwonetsedwe, monga kukonzanso njira zobwezeretsanso m'deralo. chizindikiritso chamtengo wapatali ndi chofunikira pakugulitsanso ndi kubwereketsa, ndipo kwa Adidas, kumatanthauza kutha kuyerekeza molondola mitengo yogula, kutsimikizira zovala zenizeni, ndikupatsa ogula amoyo wachiwiri zomwe adaguladi kufotokozera mwatsatanetsatane.
CaaStle ndi utumiki wa turnkey woyendetsedwa bwino womwe umathandiza kuti malonda monga Scotch ndi Soda, LOFT ndi Vince apereke zitsanzo zamalonda zobwereketsa popereka teknoloji, reverse logistics, systems ndi zomangamanga monga njira yothetsera mapeto.Kumayambiriro, CaaStle anaganiza kuti akufunikira kuyang'anira zovala pa mlingo wa katundu, osati ma SKU okha (nthawi zambiri amangogulitsa masitayelo ndi mitundu ya zovala za CaaSt ndi mtundu wa zovala zomwe zimagulitsidwa ndi mtundu wa CaaSt). sanabwererenso, palibe chifukwa chotsata chuma chilichonse.Pankhaniyi, chomwe chikufunika ndikungodziwa kuchuluka kwa chovala china chomwe woperekayo adzatulutsa, kuchuluka kwa ma pass, ndi kuchuluka kwa zomwe akugulitsa.
Muchitsanzo cha bizinesi yobwereketsa, katundu aliyense ayenera kutsatiridwa payekha. Muyenera kudziwa zomwe zili m'nyumba zosungiramo katundu, zomwe zikukhala ndi makasitomala, ndi zomwe zimachotsedwa. Izi ndizofunikira makamaka chifukwa zimagwirizana ndi kung'ambika kwapang'onopang'ono ndi kung'ambika kwa zovala monga momwe zilili ndi maulendo angapo a moyo. Brands kapena opereka njira zothetsera zovala zobwereka ziyenera kugwiritsidwa ntchito pa nthawi iliyonse yogulitsa, momwe angagwiritsire ntchito nthawi iliyonse yogulitsa. malingaliro okhudza kusintha kwa mapangidwe ndi kusankha kwa zinthu.Izi ndizofunikira chifukwa makasitomala sasinthasintha poyesa ubwino wa zovala zogwiritsidwa ntchito kapena zobwereka; nkhani zazing'ono zomangirira sizingakhale zovomerezeka.Pogwiritsa ntchito njira yotsatirira katundu, CaaStle ikhoza kuyang'ana zovala kupyolera mu kufufuza, kukonza, ndi kuyeretsa, kotero ngati chovala chikutumizidwa kwa kasitomala ndi dzenje ndipo kasitomala akudandaula, akhoza kutsata ndendende zomwe zinalakwika pakukonza kwawo.
Mu dongosolo la CaaStle lomwe linayambitsidwa ndi digito, Amy Kang (Mtsogoleri wa Product Platform Systems) akufotokoza kuti zinthu zitatu zofunika ndizofunikira; Kulimbikira kwaukadaulo, kuwerenga komanso kuthamanga kwa kuzindikira.Kwa zaka zambiri, CaaStle yasintha kuchokera ku zomata za nsalu ndi ma tag kupita ku ma barcode ndipo pang'onopang'ono kupita ku RFID yotsuka, kotero ndakhala ndikudziwiratu momwe zinthuzi zimasiyanirana ndi mitundu yonse yaukadaulo.
Monga momwe tebulo likusonyezera, zomata za nsalu ndi zolembera nthawi zambiri zimakhala zosafunikira kwenikweni, ngakhale zili zotsika mtengo ndipo zimatha kugulitsidwa mofulumira.Monga momwe CaaStle amanenera, zolembera zolembedwa pamanja kapena zomata zimatha kuzimiririka kapena kutuluka mu wash. pewani njira yomwe ogwira ntchito yosungiramo katundu akufufuza nthawi zonse zolemba ndikuchepetsa mphamvu.Washable RFID ili ndi mphamvu zolimba zokhala ndi maulendo apamwamba ozindikira jambulani, ndipo CaaStle ndi ena ambiri otsogolera opereka mayankho amayembekeza kuti apite ku yankho ili pamene teknoloji ikukula mowonjezereka, monga mitengo yolakwika pamene ikuyang'ana zovala zina zapafupi.
The Renewal Workshop (TRW) ndi ntchito yogulitsanso yomaliza mpaka kumapeto yomwe ili ku Oregon, USA yokhala ndi malo achiwiri ku Amsterdam.TRW imavomereza zotsalira za ogula kale ndi zobweza kapena zogulitsa pambuyo pake - amazisankha kuti azigwiritsidwanso ntchito, ndikuyeretsa ndikubwezeretsanso zinthu zomwe zingagwiritsidwenso ntchito ngati zatsopano, mwina patsamba lawo lawebusayiti kapena mapulagi amtundu wawo patsamba lawo lawebusayiti. yakhala gawo lofunikira kwambiri pamayendedwe ake kuyambira pachiyambi, ndipo TRW yaika patsogolo kutsata kwazinthu kuti zithandizire kugulitsanso mtundu wabizinesi.
Mofanana ndi Adidas ndi CaaStle, TRW imayang'anira katundu pamtengo wamtengo wapatali.Kenaka amalowetsa muzitsulo zoyera za e-commerce zodziwika ndi chizindikiro chenichenicho.TRW imayang'anira backend inventory ndi utumiki wamakasitomala.Chovala chilichonse chimakhala ndi barcode ndi serial number, zomwe TRW imagwiritsa ntchito kusonkhanitsa deta kuchokera ku mtundu woyambirira.Ndikofunikira kuti adziwe zomwe akudziwa bwino za zovala za TRW kukhala, mtengo pakukhazikitsa ndi momwe mungafotokozere pamene wabwereranso kugulitsidwa.Kupeza chidziwitso cha mankhwalawa kungakhale kovuta chifukwa malonda ambiri omwe akugwira ntchito mu mzere wa mzere alibe ndondomeko yowerengera zobwezera mankhwala.
Pamene makasitomala amayembekezera mochulukira deta muzogula zachiwiri, monga chidziwitso choyambirira cha malonda, makampani adzapindula popangitsa kuti detayi ipezeke ndikusamutsidwa.
Ndiye tsogolo lidzakhala lotani? M'dziko labwino lotsogozedwa ndi anzathu ndi ma brand, makampani apita patsogolo kupanga "mapasipoti a digito" a zovala, mtundu, ogulitsa, obwezeretsanso ndi makasitomala okhala ndi zida zodziwika bwino za digito ndi zina. zitha kupezeka. Ukadaulo wokhazikika uwu ndi njira yolembera imatanthawuza kuti si mtundu uliwonse kapena wopereka yankho omwe amasokoneza makasitomala awo, kusiya makasitomala omwe asokonezeka ndi njira yake. kumbukani.M'lingaliro ili, tsogolo laukadaulo wamafashoni lingagwirizanitse makampaniwo mozungulira machitidwe wamba ndikupanga loop kukhala yofikira kwa aliyense.
Chuma chozungulira chimathandizira mitundu ya zovala kuti ikwaniritse kuzungulira kudzera pamapulogalamu ophunzitsira, makalasi ambuye, kuwunika kozungulira, ndi zina zambiri. Phunzirani zambiri apa