Iindaba kunye neCofa

Kwikwindla yokugqibela, ubomi babumile ngexesha lo bhubhani, ndiye ndaxakwa ziividiyo zabaphembeleli bemi kumagumbi abo okulala bezama iimpahla zenkampani ebizwa ngokuba nguShein.
Kwi-TikToks ene-hashtag #sheinhaul, ibhinqa eliselula liphakamisa isikhwama esikhulu seplastiki kwaye lisikrazule livule, likhuphe ulandelelwano lweengxowa zeplastiki ezincinci, nganye iqulethe isiqwenga sempahla esongelwe kakuhle.
Phantsi lo mngxunya womvundla yimixholo: #sheinkids, #sheincats, #sheincosplay.Ezi vidiyo zimema ababukeli ukuba bamangalise ukungqubana kwe-surreal yexabiso eliphantsi kunye nobuninzi.Izimvo ezihambelana neemvakalelo zixhasa ukusebenza ("I-BOD GOALS"). Ngexesha elithile, umntu uya kubuza ngokuziphatha kwelizwi elilinganayo kunye ne-flurry ye-Shein ekhuselayo, kodwa u-Shein olinganayo uya kuba nefuthe elilinganayo leengubo ezinqabileyo kunye no-Shein. umdla (“Mhle kakhulu.” “Yimali yakhe, myeke.” ), lowo ugqabazayo uya kuhlala ethe cwaka.
Yintoni eyenza le nto ingaphaya kwemfihlakalo ye-intanethi ye-intanethi kukuba uShein uthe cwaka waba lishishini elikhulu. Ngaphambili kulo nyaka, inkampani yotyalo-mali uPiper Sandler ihlolisise i-7,000 intsha yaseMelika kwiindawo ezizithandayo ze-e-commerce kwaye yafumanisa ukuba ngelixa i-Amazon yayiphumelele ngokucacileyo, u-Shein weza okwesibini.
U-Shein ubike ukuba uqokelele phakathi kwe-1 yeebhiliyoni zeebhiliyoni kunye ne-2 yeebhiliyoni kwinkxaso-mali yangasese ngo-Ephreli. Inkampani ixabiswa kwi-100 yeebhiliyoni zeedola - ngaphezu kwe-fashion giants i-H & M kunye ne-Zara edibeneyo, kwaye ngaphezu kwayo nayiphi na inkampani yabucala kwihlabathi ngaphandle kwe-SpaceX kunye nomnikazi we-TikTok u-ByteDance.
Ukuqwalasela ukuba imboni yefashini ekhawulezayo yenye yezona zinto ziyingozi kakhulu kwihlabathi, ndamangaliswa kukuba uShein wakwazi ukutsala olu hlobo lwenkunzi.Ukuthembela kwayo kwiindwangu zokwenziwa kutshabalalisa indalo, kwaye ngokukhuthaza abantu ukuba baqhubeke behlaziya ii-wardrobe zabo, kudala inkunkuma enkulu; isixa seempahla ezilukiweyo kwiindawo zokulahla inkunkuma zase-US ziphantse zaphindaphindeka kabini kule minyaka ingamashumi amabini idlulileyo.Ngeli xesha, abasebenzi abathunga iimpahla bahlawulwa kancinci kakhulu ngomsebenzi wabo kwiimeko ezidinayo kwaye ngamanye amaxesha ziyingozi.Kwiminyaka yakutshanje, uninzi lwezindlu zefashoni ezinkulu ziye zaziva uxinzelelo lokwenza iintshukumo ezincinci kuhlaziyo.Ngoku, nangona kunjalo, isizukulwana esitsha “sefashoni ekhawulezayo” iinkampani ziye zavela kancinci. inkulu.
Ngobunye ubusuku ngoNovemba, xa umyeni wam wayelalisa umntwana wethu oneminyaka emi-6 ubudala, ndahlala esofeni kwigumbi lokuhlala ndaza ndavula i-Shein app. Kwicandelo le-sweatshirt, ndongeze i-jumper ye-colorblock emnandi (i-$ 4.50) kwinqwelo yam.
Ewe kunjalo, ngalo lonke ixesha ndikhetha into, i-app indibonisa izitayile ezifanayo: I-Mesh body-con izala i-mesh body-con; Impahla yokuthuthuzela i-colorblock izalwa kwiimpahla eziduduzayo ze-colorblock.I-roll and roll.Xa igumbi lalimnyama, andizange ndikwazi ukuvuka ndikhanyise izibane.Kukho ihlazo elingacacanga kule meko.Umyeni wam waphuma kwigumbi lokuhlala emva kokuba unyana wethu elele waza wandibuza ukuba ndenza ntoni ngethoni echaphazelekayo kancinane. Ndakhala.Wavula isibane.Ndathatha i-cotton puff-sleeve tee (i-$ 12.99) kwingqokelela ye-premium yesayithi.Emva kwesaphulelo se-Black Friday, ixabiso elipheleleyo lezinto ze-14 yi-$ 80.16.
Ndiye ndahendeka ukuba ndiqhubeke ndithenga, ngokuyinxenye ngenxa yokuba i-app iyayikhuthaza, kodwa ubukhulu becala ngenxa yokuba kuninzi onokukhetha kuyo, kwaye zonke zixabiso eliphantsi.Xa ndandikwisikolo samabanga aphakamileyo, isizukulwana sokuqala seenkampani ezikhawulezayo zaqeqesha abathengi ukuba balindele into eyamkelekileyo kwaye intle ingaphantsi komrhumo wokuhambisa ebusuku.Ngoku, ngaphezu kweminyaka engama-20 kamva, i-Shein ye-sandwich iyancipha ixabiso le-sandwich.
Nalu ulwazi olwaziwayo malunga noShein: Yinkampani eyazalelwa eChina enabasebenzi abamalunga ne-10,000 kunye neeofisi eTshayina, eSingapore, naseUnited States.Inkoliso yababoneleli bayo ifumaneka eGuangzhou, isixeko esinezibuko kuMlambo iPearl malunga neekhilomitha ezingama-80 kumntla-ntshona weHong Kong.
Ngaphaya koko, inkampani yabelana ngolwazi oluncinci ngokumangalisayo noluntu.Njengoko ibanjwe ngasese, ayivezi ulwazi lwezemali.I-CEO kunye nomsunguli wayo, uChris Xu, akavumanga udliwano-ndlebe ngeli nqaku.
Xa ndiqala ukuphanda uShein, kwakubonakala ngathi uphawu lukhona kwindawo esemdeni ehlala ulutsha kunye namashumi amabini kwaye akukho mntu wumbi.Kwifowuni yokufumana umvuzo kunyaka ophelileyo, umhlalutyi wezezimali wabuza abaphathi kwi-fashion brand Revolve malunga nokhuphiswano oluvela kuShein.Co-CEO uMike Karanikolas waphendula wathi, "Uthetha ngenkampani yaseTshayina, akunjalo? Andazi ukuba mandithini. (Wangena.) Wasichitha isisongelo .Umlawuli worhwebo womanyano wandixelela ukuba wayengazange ndive nge-brand, kwaye ke, ngobo busuku, wathumela i-imeyile: "I-Postscript - intombi yam eneminyaka eyi-13 ubudala ayiyazi kuphela malunga nenkampani (uShein), kodwa nangoku inxibe i-corduroy yabo ngokuhlwanje." Kuye kwathi qatha kum ukuba ndifuna ukwazi ngoShein, ndiqale ngaye nabani na obonakala eyazi kakuhle: abaphembeleli bakhe abakwishumi elivisayo.
Ngenye injikalanga kaDisemba ophelileyo, intombazana eneminyaka eli-16 ubudala egama linguMakeenna Kelly yandibulisa emnyango wendlu yakhe kwindawo ezolileyo yaseFort Collins, eColorado. UKelly ubomvu kunye nekhaphetshu Patch Kid vibe ekhazimlayo, kwaye uyaziwa ngezinto ze-ASMR: iibhokisi zokucofa, ukulandelela umbhalo kwikhephu ngaphandle kwendlu yakhe, unabalandeli 0030 Instagram. kwi-YouTube, unayo i-1.6 yezigidi. Kwiminyaka embalwa edlulileyo, waqala ukwenza ifilimu kwi-brand ye-Shein ebizwa ngokuba yi-Romwe.Uthumela ezintsha malunga kanye ngenyanga.Kwividiyo endayibukela okokuqala ekwindla yokugqibela, wayehamba ejikeleza emva kwendlu yakhe phambi komthi onamahlamvu egolide, enxibe i-sweater ye-diamond enqamlekileyo ye-$ 9. Ikhamera ijolise kwisisu sakhe, kwaye kwi-voiceover ye-voiceover, ulwimi lwakhe luye lwaphuhliswa. amaxesha angama-40,000; ijezi yeArgyle ithengiswa yonke.
Ndaza ndabona uKelly efota.Wadanisa kwigumbi lokuhlala-efudumala-waza wandithatha ndaya phezulu kwindawo yokumisa ekhaphethini kumgangatho wesibini apho wafota khona.Kukho umthi weKrisimesi, i-cat tower, kwaye embindini weqonga, i-iPad ifakwe kwi-tripod enezibane zemisesane.Phakathi kubekwe imfumba yeehempe, iilokhwe kunye neelokhwe.
Umama kaKelly, u-Nichole Lacy, waqokelela iimpahla zakhe waza waya kwindlu yangasese ukuze aqhube umphunga. Ngaxa lithile, i-sphinx yentsapho, uGwen, ihamba ngefreyimu kwaye bayangana.Kamva, kwavela enye ikati, uAgatha.
Ukutyhubela iminyaka, iprofayili kaShein kawonkewonke ikwimo yabantu abafana noKelly, owakha umdibaniso wabaphembeleli ukuba badubule iifilimu ze-blockbuster zenkampani.Ngokutsho kuka-Nick Baklanov, ingcali yokuthengisa kunye nophando kwi-HypeAuditor, uShein akaqhelekanga kwishishini kuba uthumela iimpahla zamahhala kwinani elikhulu labaphembeleli.Bathi ngokulandelayo babelane ngeekhowudi zezaphulelo kunye nabalandeli babo kwaye balandele isicwangciso se-YouTube sezaphulelo kunye nabalandeli babo. TikTok, ngokutsho kweHypeAuditor.
Ukongeza kwiimpahla zamahhala, uRomwe uhlawula umrhumo ophantsi wezithuba zakhe.Akayi kuchaza iifizi zakhe, nangona wathi wenza imali eninzi kwiiyure ezimbalwa zomsebenzi wevidiyo kunokuba abanye babahlobo bakhe abanemisebenzi eqhelekileyo yasemva kwesikolo babeza kwenza ngeveki.Utshintshiselwano, uphawu lufumana ukuthengisa okuphantsi kwexabiso eliphantsi apho abaphulaphuli abajoliswe kubo (abaselula kunye namashumi amabini) bathanda ukuxhoma kunye nefuthe elikhulu, uKabrily Shein usebenza kunye nempembelelo enkulu. I-Nas X, i-Addison Rae), indawo yayo emnandi ibonakala ngathi yilabo abanobukhulu obuphakathi.
Kwiminyaka yoo-1990, ngaphambi kokuba uKelly azalwe, uZara wazisa imodeli yokuboleka iimbono zokuyila kwizinto eziye zatsala umdla womzila weenqwelo-moya. Ngokuvelisa iimpahla ezikufutshane nekomkhulu laseSpain kunye nokulungelelanisa unikezelo lwazo, inika ezi zitayile ziqinisekisiweyo ngamaxabiso aphantsi ngendlela eyothusayo kwisithuba seeveki. andikhathali nokuba uVogue ucinga ukuba ayisiyonto intle,” utshilo.
Emva kokuba uKelly egqibile ukudubula, uLacey wandibuza ukuba ndicinga kangakanani na zonke iziqwenga kwiwebhusayithi yeRomway - i-21 yazo, kunye neglowubhu yokuhombisa ikhephu - ixabiso.
Yonke imihla, uShein uhlaziya iwebhusayithi yakhe ngomyinge weendlela ezintsha ze-6,000 - inani elibi nakwimeko yefashoni ekhawulezayo.
Phakathi kwiminyaka yee-2000, imfashini ekhawulezayo yayiyeyona nto iphambili kwi-retail.China iye yajoyina i-World Trade Organisation kwaye iye yakhawuleza yaba yindawo enkulu yokuvelisa iimpahla, kunye neenkampani zaseNtshona zihamba phambili kwimveliso yazo apho.Around 2008, igama le-CEO lika-Shein libonakala kuqala kumaxwebhu amashishini aseTshayina njengoXu Yangtian.Udweliswe njengomnini-ndawonye, ​​inkampani yoLwazi kunye ne-Dianji, i-Dianji ebhalisiweyo kunye ne-Technology esanda kubhaliswa. abanye, uWang Xiaohu kunye noLi Peng.Xu kunye noWang ngamnye umnikazi we-45 ekhulwini wenkampani, ngelixa uLi ephethe i-10 ekhulwini eseleyo, amaxwebhu abonisa.
UWang noLi babelane ngeenkumbulo zabo zelo xesha.Wang wathi yena noXu baqhelana nabalingane bomsebenzi, kwaye ngo-2008, bagqiba ekubeni benze ukuthengisa kunye noshishino lwe-e-commerce kunye.Wang ulawula imiba ethile yophuhliso lweshishini kunye nemali, wathi, ngelixa uXu ejongene noluhlu lwemiba yobugcisa ngakumbi, kuquka ukuthengiswa kwe-SEO.
Kwangaloo nyaka, uLi wanika intetho kwintengiso ye-intanethi kwiforum yaseNanjing.Xu - ityendyana lomfana elinobuso obude - lazazisa ukuba lifuna iingcebiso zoshishino.
UXu wamema uLi ukuba amjoyine kunye noWang njengabacebisi bexeshana.Bobathathu baqesha iofisi encinci kwisakhiwo esithobekileyo, esisezantsi esinedesika enkulu kunye needesika ezimbalwa - akukho ngaphezu kweshumi elinesibini labantu ngaphakathi - kunye nenkampani yabo yasungulwa eNanjing ngo-Oktobha.Ekuqaleni, bazama ukuthengisa zonke iintlobo zezinto, kubandakanywa neetipots kunye neeselfowuni.Ukuba inkampani yangaphandle yaseShayina yongeza i-lipper yempahla yangaphandle. iimpahla zabathengi bamanye amazwe, ngoko ke iinkampani eziqhutywa ngamaTshayina zingayenza ngempumelelo ngakumbi. (Isithethi sikaShein saphikisana nelo bango, sathi uNanjing Dianwei Information Technology "ayibandakanyekanga ekuthengisweni kweemveliso zempahla.")
Ngokutsho kukaLi, baqala ukuthumela abathengi kwimarike yempahla ethengiswayo e-Guangzhou ukuthenga iisampulu zomntu ngamnye zokugqoka iimpahla ezivela kubathengisi abahlukeneyo.Bathi ke babhale ezi mveliso kwi-intanethi, besebenzisa amagama ahlukeneyo e-domain, kwaye bapapashe izithuba ezisisiseko zesiNgesi kwiiplatifomu zokubloga njenge-WordPress kunye neTumblr ukuphucula i-SEO; kuphela xa into ithengiswa banika ingxelo kwinto abayinikiweyo Abathengisi bathengisa iiodolo ezincinci zebhetshi.
Njengoko intengiso yanyuka, baqala ukuphanda iindlela ze-intanethi ukuqikelela ukuba zeziphi iindlela ezintsha ezinokubamba kunye nokubeka ii-odolo ngaphambi kwexesha, uLi uthe.Basebenzisa iwebhusayithi ebizwa ngokuba yi-Lookbook.nu ukufumana abaphembeleli abancinci e-US naseYurophu kwaye baqala ukubathumela iimpahla zamahhala.
Ngeli xesha, uXu wayesebenza iiyure ezininzi, edla ngokuhlala e-ofisini ixesha elide emva kokuba abanye bebuyele ekhaya.” Ubenomnqweno onamandla wokuphumelela,” utshilo uLee.” Yintsimbi ye-10 ebusuku kwaye uza kundingcungcuthekisa, andithengele ukutya kwasesitratweni ebusuku, abuze okungakumbi. U-Lee kwibhiya kunye nokutya (idada elinetyuwa elibilisiweyo, isuphu ye-vermicelli ) wanika uXu iingcebiso kuba uXu waphulaphula ngenyameko kwaye wafunda ngokukhawuleza.UXu akazange athethe kakhulu ngobomi bakhe bomntu, kodwa waxelela uLi ukuba wakhulela kwiphondo laseShandong kwaye wayesazama.
Kwiintsuku zangaphambili, uLi ukhumbula ukuba, umlinganiselo woodolo ababewufumana wawumncinane, umalunga nee-R14, kodwa babethengisa izinto ezili-100 ukusa kwezingama-200 ngosuku; ngosuku oluhle, banokuba ngaphezu kwe-1,000. Impahla iyabiza, yiloo ngongoma. "Silandela imilinganiselo ephantsi kunye nemiqulu ephezulu," uLee wandixelela. Ngaphezu koko, wongezelela, ixabiso eliphantsi liye lathoba ulindelo lomgangatho. Inkampani ikhule yaba malunga nabasebenzi abangama-20, bonke abahlawulwa kakuhle.
Ngenye imini, emva kokuba beshishini ixesha elingaphezu konyaka, uWang wabonakala eofisini waza wafumanisa ukuba uXu ulahlekile.Waqaphela ukuba ezinye iiphasiwedi zenkampani zitshintshiwe, kwaye waba nexhala.Njengoko uWang wachazayo, wafowuna waza wathumela uXu kodwa akazange aphendule, emva koko waya endlwini yakhe kunye nesikhululo sikaloliwe ukukhangela uXu.Xu washiya.Ukwenza izinto zibe mbi ngakumbi kwi-akhawunti ye-PayPal, wathatha i-akhawunti ye-PayPal, wathatha i-akhawunti ye-PayPal. owathi ekugqibeleni wahlawula yonke inkampani waza wagxotha umsebenzi. Kamva, bafumanisa ukuba uXu wayenecala kwaye waqhubeka norhwebo lwe-e-commerce ngaphandle kwabo. (Isithethi sabhala ukuba u-Xu "wayengaphethe iiakhawunti zemali yenkampani" kwaye uXu noWang "bohlukana ngoxolo.")
Ngo-Matshi 2011, i-website eya kuba yi-Shein-SheInside.com-yabhaliswa.Isayithi lizibiza ngokuthi "inkampani ehamba phambili yokugqoka umtshato womtshato," nangona ithengisa uluhlu lwempahla yabasetyhini. Ekupheleni kwaloo nyaka, yazichaza ngokuthi "umthengisi wamazwe ngamazwe", ukuzisa "ifashoni yamva nje yesitrato esuka eLondon, eParis, eTokyo, eShanghai naseNew York ngokukhawuleza kwiivenkile eziphakamileyo.
NgoSeptemba 2012, uXu wabhalisa inkampani enegama elahluke kancinci kwinkampani awayisungula kunye noWang kunye noLi - Nanjing E-Commerce Information Technology. Wayephethe i-70% yezabelo zenkampani kwaye iqabane lakhe liphethe i-30% yezabelo. UWang kunye noLi abakhe banxibelelana noXu kwakhona - okona kulungileyo kwimbono kaLi."Xa usebenza nomntu oziphatha kakubi, awuyazi ukuba uza kukwenzakalisa nini, akunjalo?" U-Lee uthe, "Ukuba ndinokusuka kuye kwakamsinya, akanakundenzakalisa kamva."
Ngo-2013, inkampani ka-Xu yaphakamisa umjikelo wayo wokuqala wenkxaso-mali ye-capital venture, ekuxelwe ukuba yi-5 yezigidi zeedola ezivela kwi-Jafco Asia, ngokutsho kwe-CB Insights. Unyaka wokusekwa wama-2012.)
Kwi-2015, inkampani yafumana enye i-47 yezigidi zeedola kwi-investment.Yatshintsha igama layo ku-Shein kwaye yahambisa ikomkhulu layo ukusuka e-Nanjing ukuya e-Guangzhou ukuba ibe kufuphi nesiseko sayo somthengisi.Yavula ngokuthula ikomkhulu layo lase-US kwindawo yoshishino e-Los Angeles County.Yaphinda yafumana i-Romwe - i-brand ethi u-Lee, njengoko kwenzekayo, yaqala kunye nentombi yaseCorr kwiminyaka embalwa edlulileyo, kodwa ifunyenwe kwi-etimates. Ngo-2019, uShein wangenisa iibhiliyoni ezi-4 zeedola kwiintengiso.
Ngo-2020, ubhubhane watshabalalisa ishishini lempahla. Sekunjalo, ukuthengiswa kukaShein kuyaqhubeka nokukhula kwaye kulindeleke ukuba kubethe i-10 yeebhiliyoni zeedola ngo-2020 kunye ne-15.7 yeebhiliyoni zeedola ngo-2021. (Akucaci ukuba inkampani inenzuzo.) ingakhangeleka kakhulu njengoShein.
Ndiye ndigubungele uShein kangangeenyanga xa inkampani ivumile ukuba ndivumele udliwano-ndlebe nabaphathi bayo abaninzi, kuquka noMongameli wase-US uGeorge Chiao; IGosa eliyiNtloko leNtengiso uMolly Miao; kunye nokusiNgqongileyo, uMlawuli weNtlalo noLawulo uAdam Winston.Bandichazele imodeli eyahluke ngokupheleleyo kwindlela abathengisi bemveli abasebenza ngayo.Uhlobo lwefashoni oluqhelekileyo lunoyilo lwezitayile ezingamakhulu endlwini nyanga nganye kwaye lucele abenzi balo ukuba benze amawaka endlela nganye.Iziqwenga ziyafumaneka kwi-Intanethi nakwiivenkile ezibonakalayo.
Ngokwahlukileyo, uShein usebenza kakhulu kunye nabaqulunqi bangaphandle.Uninzi lwabanikezeli bakhe abazimeleyo baqulunqa kwaye benze iimpahla zokugqoka.Ukuba uShein uthanda idizayini ethile, uya kubeka umyalelo omncinci, i-100 ukuya kwi-200 iziqwenga, kunye neengubo ziya kufumana ilebula ye-Shein.Kuthatha iiveki ezimbini kuphela ukusuka kwingcamango ukuya kwimveliso.
Izambatho ezigqityiweyo zithunyelwa kwiziko elikhulu lokusabalalisa likaShein, apho zihlelwa khona kwiipakethi zabathengi, kwaye ezo phakheji zithunyelwa ngokuthe ngqo kwiminyango yabantu e-US nakwamanye amazwe angaphezu kwe-150-kunokuba uthumele ubuninzi beengubo kuyo yonke indawo kwindawo yokuqala. Ihlabathi kwisikhongozeli, njengoko abathengisi ngokwesiko benze.Izigqibo ezininzi zenkampani zenziwa ngoncedo lwesoftware yayo yesiko, enokuchonga ngokukhawuleza ukuba zeziphi iziqwenga ezidumileyo kwaye zilungelelanise ngokuzenzekelayo; iyeka ukuveliswa kweendlela ezithengisa ngokudanisa.
Imodeli kaShein emsulwa ye-intanethi ithetha ukuba, ngokungafaniyo nabakhuphisana bayo abakhulu befashoni, inokuphepha iindleko zokusebenza kunye nabasebenzi kwiivenkile zezitena kunye nodaka, kubandakanya ukujongana neeshelufu ezigcwele iimpahla ezingathengiswanga ekupheleni kwesizini nganye. Iindlela ezintsha ze-6,000 - inani elibi nakwimeko yefashoni ekhawulezayo. Kwiinyanga ezidlulileyo ze-12, i-Gap idweliswe malunga ne-12,000 yezinto ezahlukeneyo kwiwebhusayithi yayo, i-H & M malunga ne-25,000 kunye ne-Zara malunga ne-35,000, unjingalwazi weYunivesithi yaseDelaware uLu wafumana. bafuna, banokuyifumana kuShein. "
U-Shein akayena kuphela inkampani ebeka ii-odolo ezincinci zokuqala kunye nabaxhasi kwaye emva koko i-odolo xa iimveliso zisebenza kakuhle.U-Boohoo wanceda uvulindlela lo mzekelo.Kodwa u-Shein unomphetho phezu kweembangi zayo zaseNtshona.Ngelixa iimpawu ezininzi, kuquka i-Boohoo, zisebenzisa ababoneleli e-China, ukusondela kukaShein kwijografi kunye nenkcubeko kwenza kube bhetyebhetye ngakumbi. Chan evela Andreessen Horowitz.
Umhlalutyi weCredit Suisse uSimon Irwin uye waxakwa ngamaxabiso aphantsi kaShein. “Ndichaze ezinye zezona nkampani zisebenza ngokufanelekileyo kwihlabathi ezithenga ngokulinganayo, zineminyaka engama-20 yamava, kwaye zineenkqubo zolungiselelo ezisebenza kakuhle,” utshilo u-Owen.
Sekunjalo, u-Irving uyathandabuza ukuba amaxabiso kaShein ahlala ephantsi kuzo zonke, okanye nangona ubukhulu becala ngokuthengwa ngokufanelekileyo.Ndaweni yoko, ubonisa indlela uShein asebenzise ngayo inkqubo yorhwebo yamazwe ngamazwe ngobuchule.Ukuthumela iphakheji encinci esuka eChina ukuya e-US ngokuqhelekileyo kubiza ngaphantsi kokuthunyelwa kwamanye amazwe okanye ngaphakathi kwe-US, phantsi kwesivumelwano samazwe ngamazwe.Ukongezelela, ukususela ngo-2018, i-China ayizange ifake irhafu yokuthengisa kumazwe angaphandle kunye neenkampani zaseShayina. ayisebenzisi kwiimpahla ezixabisa ngaphantsi kweedola ze-800. Amanye amazwe anemimiselo efanayo evumela u-Shein ukuba aphephe imisebenzi yokungenisa elizweni, u-Owen uthe.
U-Irving uphinde wenza enye ingongoma: Uthe abathengisi abaninzi e-US naseYurophu banda inkcitho ukuze bahambisane nemimiselo kunye nemilinganiselo kwimigaqo-nkqubo yabasebenzi kunye nendalo.
Kwiveki epholileyo ngoFebruwari, emva nje koNyaka oMtsha waseTshayina, ndamema umlingani ukuba atyelele iSithili sasePanyu saseGuangzhou, apho uShein enza ishishini. UShein akazange avume isicelo sam sokuthetha nomthengisi, ngoko oogxa bam beza kuzibonela iimeko zabo zokusebenza. iipali ezijikeleze isakhiwo zixinene kwaye zinezaziso zemisebenzi kwiifektri zempahla.
Kwindawo ekufutshane-ingqokelela exineneyo yeefektri ezincinci ezingacwangciswanga, ezinye kwinto ebonakala ngathi sisakhiwo sokuhlala esilungisiweyo-iingxowa ezinegama likaShein zinokubonwa zipakishwe kwiishelfu okanye zidweliswe etafileni.Ezinye izibonelelo zicocekile kwaye zicocekile.Phakathi kwabo, abasetyhini banxiba ii-sweatshirts kunye neemaski zotyando kwaye basebenze ngokuzolileyo phambi koomatshini bokuthunga.On one wall Code's Conduct Shein. iposwe.(“Abaqeshwa bamele babe neminyaka eli-16 ubuncinane.” “Bahlawule imivuzo kwangethuba.” “Akukho kungcungcuthekiswa okanye ukuphathwa kakubi kwabasebenzi.”) Noko ke, kwesinye isakhiwo, iingxowa ezizele ziimpahla zifunjwa phantsi yaye nabani na ozamayo kuya kufuneka ukuba umsebenzi weenyawo ontsonkothileyo udlule aze adlule.
Kunyaka ophelileyo, abaphandi abatyelele iPanyu egameni leqela le-Swiss watchdog Public Eye bafumanisa ukuba ezinye izakhiwo zineepaseji kunye neendawo zokuphuma zivaliwe ngeengxowa ezinkulu zempahla, into ebonakala ngathi yingozi yomlilo. U-Winston, umlawuli wezendalo, intlalontle kunye nolawulo, undixelele ukuba emva kokufunda ingxelo ye-Public Eye, uShein "waziphanda ngokwakhe."
Inkampani isandula ukufumana i-zero kwi-150 kwisikali esigcinwe yi-Remake, inhlangano engenzi nzuzo ekhuthaza ukusebenza ngcono kunye nokusebenza kokusingqongileyo. Amanqaku ngokuyinxenye abonisa irekhodi likaShein lokusingqongileyo: Inkampani ithengisa iimpahla ezininzi ezilahlwayo, kodwa idiza kancinane malunga nemveliso yayo kangangokuba ayinakuqala ukulinganisa indawo yayo yendalo. izixhobo abazisebenzisayo zizonke, kwaye asiwazi umkhondo wabo wekhabhoni,” uElizabeth L. Cline, umalathisi wenkxaso nomgaqo-nkqubo eRemake ndixelele. (uShein akazange aphendule imibuzo malunga nengxelo yokwenziwa kwakhona.)
Ekuqaleni kwalo nyaka, uShein wakhupha ingxelo yakhe yokuzinza kunye nefuthe lentlalontle, apho wathembisa ukusebenzisa i-textiles ezinzileyo kwaye echaza ukukhutshwa kwegesi ye-greenhouse. Nangona kunjalo, uphicotho lwenkampani lwabathengisi bayo lufumene imiba emikhulu yokhuseleko: Phantse ababoneleli be-700 abaphicothiweyo, i-83 ipesenti "yayinomngcipheko obalulekileyo," kodwa "uninzi lweeyure eziphuthumayo" kunye nokuphulwa kwemisebenzi engxamisekileyo. ngokunzulu: I-12% yababoneleli baye benza "izenzo zokunganyamezeli nto," ezinokuthi zibandakanye ukusebenza kwabantwana, ukusebenza ngenkani, okanye iingxaki ezinzulu zempilo kunye nemiba yokhuseleko. Ndabuza isithethi ukuba zeziphi ezi zenzo zokwaphulwa komthetho, kodwa akazange acacise.
Ingxelo kaShein yathi inkampani iya kunika uqeqesho kubaxhasi ngokuphulwa okunzulu.Ukuba umthengisi akaphumeleli ukusombulula umcimbi ngexesha elivunyelweneyo - kwaye kwiimeko ezinzima ngokukhawuleza - uShein unokuyeka ukusebenzisana nabo. UWhinston wandixelela, "Kukho umsebenzi omningi omele wenziwe-njengaye nayiphi na ishishini kufuneka iphuculwe kwaye ikhule ngokuhamba kwexesha."
Abameli bamalungelo abasebenzi bathi ukugxila kubathengisi kunokuba yimpendulo engaphezulu engaphumeleli ukujongana nokuba kutheni iimeko ezinobungozi zikhona kwindawo yokuqala.Bathi iinkampani ezikhawulezayo zijongene nokunyanzela abavelisi ukuba benze iimveliso ngokukhawuleza ngamaxabiso aphantsi, imfuno eyenza iimeko zabasebenzi ezimbi kunye nomonakalo wokusingqongileyo konke kodwa okungenakuthintelwa.Oku akukuphela kwe-Shein, kodwa impumelelo yokuphumelela kaShein.
U-Klein undixelele ukuba xa inkampani efana noShein ichukumisa indlela esebenza ngayo, iingcinga zakhe zitsibela kubantu, ngokuqhelekileyo abafazi, abadiniweyo ngokwasemzimbeni nangokwengqondo ukuze inkampani ikhulise ingeniso kwaye yandise ingeniso. Nciphisa iindleko. "Kufuneka baguquguquke kwaye basebenze ubusuku bonke ukuze abanye bethu bacofe iqhosha kwaye banikwe ilokhwe emnyango wethu nge-$ 10," watsho.