Emva kokuvula kwindawo endala yeofisi kwiSitrato saseLafayette eNew York, abaninzi bebenokucinga ukuba i-brandwear brand Supreme iya kukhula ibe yi-global force.Nge-aurora yayo yendalo epholileyo engapheliyo kwiminyaka edlulileyo, i-Supreme ivelise ezinye iziqwenga ezingapheliyo kunye nezingenakulibaleka.
Phantse iminyaka engama-30 yekhathalogu enzulu, uSupreme uye wavelisa intsebenziswano ecacileyo kwixesha elidlulileyo, esebenza nabantu abadumileyo kwifashoni, indlela yokuphila, kwaye malunga nawo onke amanye amashishini esinokucinga ngawo.KuThe Sole Supplier, ngokungathandabuzekiyo singabalandeli abakhulu beSupreme, ngoko ke siye sagqiba kwelokuba siphinde siphinde sijonge izinto esizithandayo xa isiza kakhulu kwaye sifumane eyona nto imangalisayo yebhrendi yethu. ukhetha!
Uluhlu lwethu beluya kuba phi ngaphandle kwentsebenziswano ye-Supreme ephezulu kakhulu? Ngo-2017, uPhakamileyo wothuse ihlabathi ngokubhengeza ingqokelela enkulu kunye nendlu yefashoni yaseFransi uLouis Vuitton.
Le ngqokelela ibandakanya izinto eziphantse zibe yi-50, ukusuka kwizinto ezisisiseko zewadilophu ezifana neebhatyi, iihoodies, neet-shirts ukuya kwizinto zodidi oluphezulu ezifana nempahla yokulala, iingubo, nemiqamelo.Iziqwenga ezininzi zibonisa utyikityo lukaLouis Vuitton lokuprinta imonogram kwaye lisebenzisa kakhulu i iconic Supreme Red hue.
Le ngqokelela iquka Louis Vuitton Malle Courier 90 umthwalo. Kuphela ezi ziqwenga ezithathu zaziwa ukuba zikhona kwaye zifumaneka kuphela kubathengi abaninzi abathembekileyo Louis Vuitton.Omnye wabo wade wathengisa ngexabiso le-$125,000 (£92,256) eChristie ngo-2017, okwenza konke okugqwesileyo kakhulu kwe-Expenckpiece. Izinto eziPhakamileyo ezakha Zenziwa” ukongezwa ngakumbi.
Phantse iminyaka emihlanu, nganye yezi ziqwenga ithathe amaxabiso athengiswayo aphezulu ngokweenkwenkwezi kwiimarike nakwiindawo zefandesi. Kuya kuhlala kubonwa ukuba ngaba ezi zimbini ziya kusebenzisana kwakhona, kodwa sinokuqiniseka ukuba iya kuzisa ilizwe lefashoni emadolweni okwesibini.
Kanye xa abalandeli abathembekileyo bohlobo babeqala ukuthandabuza umgangatho we-Supreme's 2022 iminikelo, uphawu lwaphuma kwenye yezona ntsebenziswano zimangalisayo ukuza kuthi ga ngoku.NgoMatshi ka-2022, oPhakamileyo ubambisene nommangaliso waseBritane we-haute couture brand uBurberry ukusungula ingqokelela yempahla kunye nezixhobo.
Ibandakanyiwe ekukhethweni, sabona yonke into ukusuka kwi-shearling-neck down jackets ukuya kwibhokisi ye-logo tees kunye neehoodies, kunye neesuti ezihambelanayo zokugijima, uninzi lwazo lwalunxibe utyikityo lwe-Burberry Nova Hlola iprint.I-beige shades eqhelekileyo, exhaswa yi-shades ye-shades eluhlaza okwesibhakabhaka kunye nepinki, ibonelela ngokuhlaziywa kwangoku kwezinye zeendlela eziphambili ze-brand brand yaseBritani.
Ukongeza kwimpahla, siphinde sabona izixhobo ezimbalwa, kubandakanya iminqwazi yebhakethi, iminqwazi eneziqwenga ezi-6, kunye nedekhi yebhodi yokutyibiliza, nganye inxibe (uyithekelele) ipateni yeplaid eyi iconic.
Kwiminyaka esibhozo emva kokuba i-Supreme yasekwa, sabona iqela le-brand kunye nesigebenga sempahla yezemidlalo i-Nike.Ukuqhubela phambili ngokusungulwa kwe-sub-brand ye-skateboard ye-Nike entsha, i-Nike SB, i-brand ye-Beavertown ihlangene ne-Supreme kuguqulelo lwentsebenziswano ye-SB Dunk style entsha.
Olu khululo lwamva nje lufumaneka kwimibala "yesamente emhlophe" kunye "nesamente emnyama", kunye noshicilelo olulinganiselweyo lwezibini ezingama-500. Umphezulu wesitayile ngasinye usongelwe kushicilelo lwendlovu yesiginitsha ye-Nike, ngokumangalisayo kufana nombala we-Air Jordan 3 owaqala kungekudala.Kwakhona, abamhlophe banombala obomvu obomvu ngokungafaniyo, ngelixa i-tinge ebomvu ebomvu.
Okwangoku, ngaphandle kokuba uzimisele ukukhupha iirandi ezinkulu, akukho modeli inokumelana nayo.Bobabini abamnyama nabamhlophe ngoku banelona xabiso liphantsi lokubuza elingaphezulu kwe-5000 yeedola kwiziza ezifana ne-StockX, ezenza enye yezona zinto zifunwa kakhulu yintsebenziswano ye-Nike SB ngalo lonke ixesha.
Ufumana ntoni xa udibanisa enye yeemodeli zekatala ezidumileyo kwihlabathi kunye neyona mpahla inkulu yesitalato kulo lonke ixesha?Iqhekeza lomqokeleli libonakala liyimpendulo.Ngo-2017, umenzi womculo oPhakamileyo nodumileyo uFender badibane nokuvelisa uthotho lwee-stratocasters ezilinganiselweyo ezilungele naliphi na i-hype elilungileyo emculweni.
Isiginkci ngokwaso sinophawu lwesiginitsha sophawu lweStratocaster kwaye silawulwa ngumhlophe ukuchasanisa nelogo yebhokisi ebomvu yeSupreme edumileyo kumzimba.Le ikatala nayo iza netyala lesiko, intambo kunye neepeki.
Ngelixa uninzi lwezigigatha mhlawumbi azinakuze zidlalwe, awunakunceda kodwa ucinge ukuba zinkulu kangakanani na igumbi lokuhlala, ke le yintsebenziswano ngokwenene enomtsalane kuthi sonke.
Ngoku, ngelixa sinokuthetha ngokulula malunga nezongezo zamva nje kobambiswano, kuya kuba bukrwada ukungayihoyi ikhathalogu epheleleyo ngasemva yobudlelwane beSupreme kunye neStone Island.Ngaphambi kwentsebenziswano yayo yokuqala ngo-2014, iStone Island yayiluphawu olwalu (kwaye lusenjalo) luhambelana nebhola ekhatywayo eqhelekileyo kunye noSuperman, kodwa le ntsebenziswano yokuqala yanceda ukuba uphawu luzinzise kuluntu lwesitrato.
Ukususela kwintsebenziswano yabo yokuqala, senze intsebenziswano ezisixhenxe ezahlukeneyo, nganye inoluhlu lwezinto ezintsha kunye ne-silhouettes.Izinto eziphambili zengqokelela ziquka idyasi ye-trench ephendula ubushushu ukusuka kwi-SS16, i-Statempato yeentyatyambo ezantsi ibhatyi ukusuka kwi-FW17 kwaye, ngokuqinisekileyo, i-SS22 i-faux fur parka.
Ngobudlelwane obuluqilima kunye noluqinileyo, oPhakamileyo unokuphinda impumelelo efanayo yonyaka njengeempawu ezifana neNorth Face, kunye neStone Island siqhubela phambili, ehlala ilithemba elinomdla kwabaninzi.
Ukuthetha nge-North Face, kulungile kuphela ukubandakanya ubudlelwane beempawu ekwabelwana ngazo phakathi kweempawu ezimbini kolu luhlu.Ukuthandana yonke indlela yokubuyela kwi-FW07, i-Supreme x I-North Face ivelise ukhetho olubanzi lwezinto ezithengiswayo, kunye nokukhutshwa okutsha phantse minyaka yonke (okanye ngaphezulu) ukususela ngoko.
Ngoku kunyaka wayo wama-20, i-Supreme x Ingqokelela yobuso obuseNyakatho inikeze ukhetho olubanzi lweengubo zangaphandle kule minyaka idlulileyo kwaye ayibonakali inazo naziphi na izicwangciso zokuyeka.Ezinye zeentandokazi zethu ziquka i-"Ngayiphi na indlela eyimfuneko" i-Nupste jacket evela ku-FW15, i-Statue of Liberty Mountain jacket evela kwi-FW19, kunye nebhatyi yehlabathi yokushicilela imephu evela kwi-SS14.
Ukuthathela ingqalelo zombini eziPhakamileyo kunye noBuso obuseMantla ziibrendi eziphantsi kweVF Corporation, asikwazi ukubona ezi nzame zentsebenziswano zoma nangaliphi na ixesha kwakamsinya, kwaye ngokuqinisekileyo sonwabele elandelayo.
Ixesha lokuposa: May-30-2022
