“Itekhnoloji” ngokwefashoni ligama elibanzi eliquka yonke into ukusuka kwidatha yemveliso kunye nokulandeleka ukuya kulungiselelo, ulawulo lwempahla kunye nokuleyibhile kwempahla. Njengexesha elisambrela, itekhnoloji igubungela zonke ezi zihloko kwaye iyinto ebaluleke kakhulu eyenza imodeli yeshishini elijikelezayo. imvelaphi kunye (ehlala engathembekanga) ulwazi malunga nokwakhiwa kwemathiriyeli yemveliso Ulwazi.Ndaweni yoko, lixesha lokugxila ekunyukeni "kwezivuse zedijithali" ekukhuthazeni imodeli yefashoni ephindaphindiweyo.
Kwimodeli yokuthengisa isetyhula kunye nokuqashiswa kweshishini, iimpawu kunye nababoneleli besisombululo kufuneka babuyisele izambatho ezithengisiweyo kubo ukuze zilungiswe, zisetyenziswe kwakhona okanye zihlaziywe kwakhona. Ukuququzelela ubomi besibini, wesithathu nowesine, isambatho ngasinye siya kuzuza kwinombolo ekhethekileyo yokuchongwa kunye nokulandelela ubomi okwakhelwe ngaphakathi.Ngexesha lenkqubo yokuqashisa, isambatho ngasinye kufuneka silandelelwe, umthengi ngamnye kufuneka ahlanjululwe kwi-ventory ukuya kwirenti. ukuthengisa kwakhona, iiplatifomu zeqela lesithathu kufuneka zikwazi kakuhle ukuba luhlobo luni lwempahla yesibini esinayo, njengeentengiso eziluhlaza kunye nedatha yokuthengisa, enceda ukuqinisekiswa kobunyani bayo kwaye ikwazisa indlela yokuthengisa abathengi kwixesha elizayo.Input: Digital trigger.
I-Digital triggers idibanisa abathengi kunye nedatha equlethwe kwi-software platform.Uhlobo lwabathengi bedatha abanokufikelela lulawulwa ngamashishini kunye nababoneleli benkonzo, kwaye ingaba nolwazi malunga neengubo ezithile - njengemiyalelo yabo yokunyamekela kunye nomxholo wefiber - okanye ukuvumela abathengi ukuba badibanise iimpawu malunga nokuthengwa kwabo - ngokubalathisa ukuya, ngokomzekelo, iphulo lokuthengisa idijithali kwimveliso ye-digital kwimveliso yempahla. Yongeza ikhowudi ye-QR kwileyibhile yokhathalelo okanye kwileyibhile esecaleni ebhalwe “Scan Me.” Uninzi lwabathengi namhlanje bayazi ukuba banokuskena ikhowudi ye-QR nge-smartphone, nangona ukwamkelwa kwekhowudi ye-QR kuhluka ngokwengingqi.
Umceli mngeni kukugcina ikhowudi ye-QR kwisambatho ngamaxesha onke, njengoko iileyibhile zokunyamekela zihlala zinqunyulwa ngabathengi. Ewe, mfundi, nawe wenza njalo! Sonke sikwenzile ngaphambili. Akukho mibhalo ithetha ukuba akukho datha. Ukunciphisa lo mngcipheko, iimpawu zingongeza ikhowudi ye-QR kwileyibhile ephothiweyo okanye ifake ileyibhile ngokugqithisela ukushisa, ukuqinisekisa ukuba i-clip kwikhowudi ye-QR ayifuni. indwangu ngokwayo ayikwenzi kucace kubathengi ukuba ikhowudi ye-QR ihambelana nokunyamekela kunye nolwazi lomxholo, ukunciphisa amathuba okuba baya kuhendwa ukuba bayihlolisise ngenjongo yayo.
Eyesibini i-tag ye-NFC (Near Field Communication) efakwe kwi-tag ephothiweyo, engenakwenzeka kakhulu ukuba isuswe.Nangona kunjalo, abavelisi bempahla kufuneka bayenze icace kubathengi ukuba ikhona kwithegi ephothiweyo, kwaye kufuneka baqonde indlela yokukhuphela umfundi we-NFC kwi-smartphone yabo.Ezinye ii-smartphones, ngakumbi ezo zikhutshwe kwiminyaka embalwa edlulileyo, zineefowuni ze-NFC, kodwa aziyifuni zonke iifowuni ezifuna ukukhuphela i-NFC kwi-chip. umfundi ozinikeleyo we-NFC ovela kwivenkile yeapp.
I-trigger yokugqibela yedijithali enokuthi isetyenziswe yi-RFID (i-radio identification identification) tag, kodwa iithegi ze-RFID zihlala zingajongi umthengi. Endaweni yoko, zisetyenziselwa ukuxhoma iithegi okanye ukupakisha ukulandelela imveliso yemveliso kunye nokugcinwa kwempahla yokuphila, yonke indlela eya kumthengi, kwaye emva koko ubuyele kumthengisi ukulungiswa okanye ukuthengisa kwakhona. ulwazi olujongene nomthengi kufuneka lufikeleleke kwenye indawo.Ngoko ke, iithegi zeRFID ziluncedo kakhulu kubaboneleli besisombululo kunye neenkqubo zokugqibela njengoko ziququzelela ukulandeleka kulo lonke ikhonkco lobomi.Enye into enzima kwisicelo sayo kukuba iithegi zeRFID zihlala zingahlambulukanga, ezingaphantsi kokulungelelaniswa kweemodeli zesambatho sesetyhula kwishishini leengubo eziyimfuneko ngexesha lokufunda.
Iimveliso ziqwalasela inani lezinto xa zithatha isigqibo sokuphumeza izisombululo zeteknoloji yedijithali, kubandakanywa nekamva lemveliso, umthetho wexesha elizayo, ukusebenzisana nabathengi ngexesha lomjikelo wobomi bemveliso, kunye nefuthe lendalo yempahla. Bafuna ukuba abathengi bandise ubomi beempahla zabo ngokuzihlaziya, ukulungisa okanye ukuzisebenzisa kwakhona. Ngokusebenzisa ubulumko bee-digital triggers kunye neethegi, iimveliso ziyakwazi ukuqonda iimfuno zabo.
Ngokomzekelo, ngokulandelela izigaba ezininzi zomjikelo wobomi besambatho, iimpawu ziyakwazi xa ukulungiswa kuyadingeka okanye nini ukuqondisa abathengi ukuba baphinde basebenzise izambatho.Iibhilidi zedijithali nazo zingaba yindlela yobuhle kunye nokusebenza, njengoko iilebhile zokunyamekela ngokomzimba zivame ukunqunyulwa ngenxa yokungahambi kakuhle okanye ukungabonakali, ngelixa i-digital triggers ingahlala kwimveliso ixesha elide ngokubeka i-brand trigger ngqo kwimveliso yedijithali ngokubeka i-brand trigger ngokuthe ngqo kwi-brand trigger. iinketho (i-NFC, i-RFID, i-QR, okanye ezinye) ziya kuphonononga eyona ndlela ilula kwaye ingabizi kakhulu yokongeza i-trigger yedijithali kwimveliso yazo ekhoyo ngaphandle kokuphazamisa loo nto yedijithali Ukukwazi ukuhlala kumjikelezo wobomi bemveliso.
Ukukhetha iteknoloji kwakhona kuxhomekeke koko bazama ukufikelela.Ukuba iibrendi zifuna ukubonisa abathengi ulwazi oluthe kratya malunga nendlela iimpahla zabo ezisetyenziswa ngayo, okanye bavumele ukuba bakhethe indlela yokuthatha inxaxheba ekusetyenzisweni ngokutsha okanye ekusetyenzisweni ngokutsha, kuya kufuneka baphumeze izinto ezibangela i-digital ezifana ne-QR okanye i-NFC, njengoko abathengi abanako ukuskena i-RFID.Nangona kunjalo, ukuba uphawu lufuna ukusebenza ngokufanelekileyo kwindlu okanye kwi-inventory yangaphandle kwi-inventory yonke yolawulo lwe-washa kunye nemodeli yokucoca i-washa ye-recycling ye-recycling. Yenza ingqondo.
Okwangoku, iileyibhile zokhathalelo lomzimba zihlala ziyimfuneko esemthethweni, kodwa inani elikhulayo lemithetho yelizwe elithile liqhubela ekuvumeleni ukhathalelo kunye nolwazi lomxholo ukuba lunikezelwe ngedijithali.Njengoko abathengi bafuna ukucaca ngakumbi malunga nemveliso yabo, isinyathelo sokuqala kukulindela ukuba i-digital triggers iya kubonakala ngokukhawuleza njenge-add-on kwiilebhile zokunyamekela ngokomzimba, kunokuba ithathe indawo. ivumela uthatho-nxaxheba oluthe kratya kurhwebo lwe-e-commerce, iimodeli zokurenta okanye zokurisayikilisha.Ngokokwenza, oku kuthetha ukuba iileyibhile eziphathekayo ziya kuqhubeka nokusebenzisa ilizwe lemvelaphi kunye nokwakheka kwezinto ezibonakalayo kwixesha elizayo elibonakalayo, kodwa nokuba kwileyibhile efanayo okanye iileyibhile ezongezelelweyo, okanye zifakwe ngokuthe ngqo kwilaphu ngokwalo, ziya kuba zinokubangela ukuskena okunokwenzeka.
Ezi zixhokonxa zedijithali zinokwandisa elubala, njengoko iibrendi zinokubonisa uhambo lonikezelo lwempahla kwaye zinokuqinisekisa ubunyani bempahla.Ukwengeza, ngokuvumela abathengi ukuba bahlole izinto kwiwadi yabo yedijithali, iimpawu zinokwenza kwakhona imijelo yengeniso entsha kumaqonga edijithali ngokwenza kube lula kubathengi ukuba bathengise iimpahla zabo zakudala. umgqomo ofanelekileyo wokurisayikilisha.
Adidas ''Infinite Play' inkqubo recycling, yaqaliswa e-UK ngo-2019, uya kuqala ukwamkela kuphela iimveliso ezithengwe ngabathengi ukusuka kumajelo adidas esemthethweni, njengoko iimveliso zingeniswa ngokuzenzekelayo kwimbali yabo yokuthenga intanethi kwaye emva koko resold.Oku kuthetha ukuba izinto ayikwazi ukuskenwa ngekhowudi kwisambatho ngokwayo.Nangona kunjalo, ekubeni Adidas uthengisa ngenxalenye enkulu yecandelo le-resayers kunye nenkqubo ye-resallers-imveliso engasayi kuphinda ifakwe kwi-intanethi. ukufikelela kubathengi abaninzi kangangoko kunokwenzeka.I-Adidas idinga ukufumana abathengi abaninzi ababandakanyekayo.Njengoko kuvela, isisombululo sele sisemveliso.Ngaphezu kwe-tech yabo kunye ne-label iqabane uAvery Dennison, iimveliso ze-Adidas sele zinekhowudi ye-matrix: ikhowudi ye-QR ehambelanayo edibanisa iimpahla zabathengi kwi-Infinite Play app, kungakhathaliseki ukuba isambatho sathengwa phi.
Kubathengi, inkqubo ilula, kunye neekhowudi ze-QR zidlala indima ebalulekileyo kwinyathelo ngalinye lenkqubo.
I-app iya kubonisa abathengi ixabiso lokuthenga kwakhona loo nto.Ukuba unomdla, abathengi banokukhetha ukuthengisa kwakhona into.I-Adidas isebenzisa inombolo ekhoyo yecandelo lemveliso kwileyibhile yemveliso ukwazisa abasebenzisi ukuba imveliso yabo ifanelekile ukuba ibuyiselwe, kwaye ukuba kunjalo, baya kufumana ikhadi lesipho le-Adidas njengembuyekezo.
Okokugqibela, umboneleli wezisombululo ezithengiswayo kwakhona uStuffstr uququzelela ukuchola-chola kwaye ulawule ukusetyenzwa okuqhubekayo kweemveliso ngaphambi kokuba zithengiswe kwakhona kwinkqubo yokuDlala engapheliyo kubomi besibini.
I-Adidas ikhankanya iingenelo ezimbini eziphambili zokusebenzisa iqabane lekhowudi ye-QR.Okokuqala, umxholo wekhowudi ye-QR unokuba usisigxina okanye uguquguqukayo.Izixhobo ze-Digital zingabonisa ulwazi oluthile xa iimpahla zithengwa okokuqala, kodwa emva kweminyaka emibini, ii-brand zingatshintsha ulwazi olubonakalayo lokubonisa, njengokuhlaziya iinketho zokuhlaziywa kwendawo. Ukuchongwa kwenqanaba le-asethi kubalulekile ekuthengiseni kwakhona nasekuqeshiseni, kwaye kwi-Adidas, kuthetha ukukwazi ukuqikelela ngokuchanekileyo amaxabiso okuthenga, ukuqinisekiswa kwempahla yokwenyani, kunye nokubonelela abathengi bobomi besibini ngezinto abazithengileyo ngenkcazo eneenkcukacha.
I-CaaStle yinkonzo elawulwa ngokupheleleyo ye-turnkey eyenza iimpawu ezifana ne-Scotch kunye ne-Soda, i-LOFT kunye ne-Vince ukuba zinikeze imodeli zoshishino eziqashisayo ngokubonelela ngeteknoloji, ukubuyisela izinto eziphathekayo, iinkqubo kunye neziseko zophuhliso njengesisombululo sokugqibela.Early on, iCaaStle yagqiba ukuba kufuneka ilandele izambatho kwinqanaba le-asethi yomntu, kungekhona nje i-SKUs (isoloko ithengiswa nje izitayela kunye nemibala ye-brand ye-CaaSt, imodeli yempahla kunye ne-brand eqhubayo imodeli eqhubayo imodeli kunye nemibala ye-brand). ayizange ibuye, akukho mfuneko yokulandelela yonke i-asethi.Kule meko, yonke into efunekayo kukwazi ukuba ingakanani impahla ethile umthengisi aya kuvelisa, ukuba kugqithiswa kangakanani, kwaye kuthengiswe malini.
Kwimodeli yeshishini lokuqeshisa, i-asethi nganye kufuneka ilandelwe ngabanye.Kufuneka ukwazi ukuba zeziphi ii-asethi ezikwii-warehouses, ezihleli kunye nabathengi, kwaye zihlanjululwa.Oku kubaluleke kakhulu njengoko kuhambelana nokuguga ngokuthe ngcembe kunye nokukrazula kweempahla njengoko zinemijikelezo emininzi yobomi.Iimpawu okanye ababoneleli besisombululo abalawula iimpahla zokurenta kufuneka bakwazi ukulandelela amaxesha amaninzi kunye nomonakalo owenziwe ngexesha ngalinye. i-loop yempendulo yokuphuculwa koyilo kunye nokukhethwa kwezinto eziphathekayo.Oku kubalulekile kuba abathengi abaguquki kangako xa bevavanya umgangatho wempahla esetyenzisiweyo okanye eqashiweyo; imiba encinci yokuthunga ayinakwamkeleka.Xa usebenzisa inkqubo yokulandelela i-asethi-level, i-CaaStle inokulandelela iingubo ngokuhlola, ukucutshungulwa, kunye nenkqubo yokucoca, ngoko ke ukuba isambatho sithunyelwa kumthengi ngembobo kwaye umthengi uyakhalaza, banokulandela ngokuthe ngqo into ephosakeleyo ekuqhubeni kwabo.
Kwinkqubo ye-CaaStle eyenziwa ngedijithali kwaye ilandelwe, u-Amy Kang (uMlawuli weeNkqubo zePlatform yeMveliso) uchaza ukuba izinto ezintathu eziphambili ziyimfuneko; Ukuzingisa kweteknoloji, ukufunda kunye nesantya sokuqaphela. Ukutyhubela iminyaka, i-CaaStle iye yatshintsha ukusuka kwizitikha zelaphu kunye neethegi ukuya kwiibhakhowudi kwaye ngokuthe ngcembe ukuya kwi-RFID ehlambayo, ngoko ke ndifumene okokuqala ukuba ezi zinto zahluke njani kwiintlobo zeteknoloji.
Njengoko itheyibhile ibonisa, izincamathelisi zelaphu kunye neziphawuli ngokubanzi azinqweneleki kangako, nangona zizizisombululo zitshiphu kwaye zinokuziswa kwintengiso ngokukhawuleza. Njengoko iingxelo zeCaaStle, iziphawuli ezibhalwe ngesandla okanye izincamathelisi zinokuphela okanye ziphume kwindawo yokuhlambela. ukuphepha inkqubo yokuba abasebenzi be-warehouse bahlala befuna iileyibhile kunye nokunciphisa ukusebenza kakuhle.I-RFID ehlanjululwayo inamandla anamandla kunye nesantya esiphezulu sokuqaphela ukuskena, kunye neCaaStle kunye nabanye ababoneleli bezisombululo ezininzi ezikhokelayo balindele ukufudukela kwesi sisombululo xa iteknoloji iphuhlisa ngakumbi, njengamazinga eempazamo xa uskena iimpahla kwezinye ezikufutshane.
I-Renewal Workshop (TRW) yinkonzo epheleleyo yokuthengiswa kokuphela ukuya ekupheleni kwikomkhulu e-Oregon, eU.SA kunye nesiseko sesibini e-Amsterdam.TRW yamkela i-backlogs yangaphambili yabathengi kunye nembuyekezo okanye iimveliso zasemva kwabathengi - zihlele ukuba zisetyenziswe kwakhona, kwaye zicoca kwaye zibuyisele izinto ezinokuphinda zisetyenziswe kwimeko entsha, mhlawumbi kwiwebhusayithi yabo okanye kwiwebhusayithi ye-label ye-brand kwi-website ye-label ye-brand kwi-website yabo kwi-website ye-label ye-label kwi-website yabo. ibingumba obalulekileyo wenkqubo yayo ukusukela ekuqaleni, kwaye i-TRW ibeke phambili ukulandelwa kwenqanaba le-asethi ukuququzelela imodeli yokuthengisa enegama.
Ngokufana ne-Adidas kunye ne-CaaStle, i-TRW ilawula iimveliso kwinqanaba le-asethi. Emva koko bangena kwi-platform ye-e-commerce emhlophe ephawulwe nge-brand yangempela.TRW ilawula i-backend inventory kunye nenkonzo yabathengi.Isambatho ngasinye sinebhakhowudi kunye nenombolo ye-serial, leyo i-TRW isebenzisa ukuqokelela idatha kwi-brand yasekuqaleni.Kubalulekile ukuba bazi ngokwabo iinkcukacha zempahla ye-TRW ukuba bazi kakuhle ukuba yintoni inguqu yempahla esetyenziselwa yona. ube, ixabiso ekuqalisweni kunye nendlela yokuyichaza xa iphinda ithengiswe kwakhona.Ukufumana olu lwazi lwemveliso kunokuba nzima kuba iibrendi ezininzi ezisebenza kwi-linear system azinayo inkqubo yokuphendula ngembuyekezo yemveliso.Emva kokuba ithengisiwe, yayilityalwe kakhulu.
Njengoko abathengi belindele ngakumbi idatha ekuthengeni okwesibini, njengolwazi lwemveliso yokuqala, ishishini liya kuzuza ngokwenza le datha ifikeleleke kwaye idluliselwe.
Lithini ke ikamva? Kwilizwe elilungileyo elikhokelwa ngamaqabane ethu kunye neebrendi, ishishini liya kuqhubela phambili ekuphuhliseni "iipasispoti zedijithali" zempahla, iimpawu, abathengisi, abahlaziywa ngokutsha kunye nabathengi abaneziqhushumbisi zedijithali ezamkelwa kwihlabathi jikelele njl njl. khumbula.Ngale ndlela, ikamva lobuchwephesha befashoni linokumanyanisa ngokwenene ishishini malunga nezenzo eziqhelekileyo kwaye lenze iluphu ifikeleleke ngakumbi kuye wonke umntu.
Uqoqosho lwesetyhula luxhasa iimpawu zempahla ukuphumeza isetyhula ngokusebenzisa iinkqubo zoqeqesho, iiklasi eziphambili, uvavanyo lwesetyhula, njl.njl.Funda ngakumbi apha
Ixesha lokuposa: Apr-13-2022
