“Kutheni bonke abathengisi bempahla bengasebenzisi aba bathumeli?!?!” wabhala @jamessterlingstjohn kwisithuba se-Instagram sika-2019. UJames uthenga kwi-intanethi kwi-brand yempahla yangaphandle ezinzileyo kunye neqabane lexesha elide le-LimeLoop brand Toad & Co, izikipa zendalo ezifika ngokupakishwa okanye abathumeli, njengoko ebhekisa. Emva koko wathatha le foto ngaphambi kokuba "ayivule ibhokisi" iodolo kwaye ayibuyisele kwibhokisi yeposi enokuphinda isetyenziswe, elinde umphathi weposi.
Okona kuthe thaa uphawu ngokuzibandakanya kwabathengi bedijithali, iikhadibhodi zengqondo ezincinci kunye neengxowa zeplastiki ezinephepha lokuhombisa.Urhwebo lwe-E-commerce luya lusiba nobuchule.
Kithina, ukupakishwa okusebenzisekayo kwakhona kulungiselelwe uqoqosho lwe-e-commerce oludityanisiweyo kuba luhlakaniphile.Yeyethu kunjalo.Yiyo loo nto siza kuphelisa ezona ngcamango ziqhelekileyo malunga nendima yokupakishwa kwakhona ekuphuculeni amava omnichannel kwifashoni.
Akulunganga.Inyaniso kukuba kuphela i-9% ye-package yokusetyenziswa okukodwa ngokwenene iphinda isetyenziswe.Umthengisi emva koko uhlawula ukuvelisa, ukugcina kunye nokuthunyelwa kwepakethe (kunokuba imveliso), eya kwindawo yokulahla inkunkuma.Umthamo omkhulu wokupakisha ogqiba ekubeni usebenziso olunye lugqithise inkqubo yethu yokulawula inkunkuma yangoku.Ukuthumela kwiibhokisi ezingenakuphinda zisebenziseke ngokulula.
Ukupakishwa okuphinda kusetyenziswe kwakhona kuyindlela ezinzileyo.Inye yeepakethe zethu ezinokuthi zisetyenziswe kwakhona zingaphinda zisetyenziswe ukuya kumaxesha angama-200 xa kuthelekiswa namaxesha angama-5 ukuya kwe-7 kwibhokisi ebuyiselwayo (ukuba ayihlatywanga umhlaba) .Oko kuthetha ukunciphisa iibhokisi zekhadibhodi ze-200 ngelixa usebenzisa ukunciphisa kunye nokuphinda kusetyenziswe ukuqhuba amava adibeneyo adibeneyo.
I-60% ukuya kwi-80% yabathengi bazimisele ukuhlawula ngakumbi ukupakishwa okuzinzileyo.Ukunyuka kweemfuno zabathengi kwiindlela zoshishino ezizinzileyo, ngakumbi kwifashoni, kuye kwabangela ukuba kufuneka kwenziwe ngokukhawuleza.Kodwa ngokwenene, ukupakishwa okubonakalayo okuzinzileyo kuyasilela ukwanelisa abathengi.I-Omnichannel - i-e-commerce ehlakaniphile - amava nawo awakwazi ukuphumelela kunye neemodeli ze-linear.
Okungalunganga kwakhona - ubuncinci sicinga njalo kwi-LimeLoop.Abathengi bachithe ubuncinane iiyure ze-60 zezigidi bebukela iividiyo ze-unboxing kumajelo asekuhlaleni, okwenza kube sisixhobo esithe ngqo kubathengisi ukuba bafumane kwaye bagcine abathengi.Xa uthenga kumthengisi, nokuba lixesha lokuqala okanye le-100, ukuphononongwa okubonakalayo kunye nokubhaliweyo kufuneka kuthathelwe ingqalelo, kwaye amava omthengi aguqukela ekubeni ngokwezifiso.
Umthengisi ke utyala imali kwipakethe yemveliso - umbono wokuqala. Kodwa ngokunyuka kweendleko zempahla ekrwada, abathengisi abaninzi bayasokola ukufumana ezi zinto zokupakisha xa amaxabiso ekhadibhodi enyuka ngexesha lobhubhane ngo-2021, esoyikisa amava omthengi kunokuba ayiphucule. ngokwayo, kwaye emva koko abanye.
Enyanisweni, abathengisi abayidingi i-customization yekhadibhodi ebiza kakhulu kwi-brand engagement.Ukuthunyelwa okuzinzileyo, njengokusebenzisa i-LimeLoop ukupakishwa okuphinda kusetyenziswe, kukuthengwa kwabathengi, ukugcinwa kunye nokubandakanya.Ngokupakishwa kwakhona, abathengi banokonwaba kunye namava abo okuthenga, ukusuka kwi-oda ukuya ekuhanjisweni.
Ukususela kwi-Baby Boomers ukuya kwi-Gen Z, i-85% yabathengi kwihlabathi jikelele baye baphendukela kwiindlela zokuthenga ezizinzileyo.
Njenge "isiqhamo esisezantsi", ukuhanjiswa okuzinzileyo kuya kwenza ukuba wonke umntu afune ukupakishwa okusebenzisekayo, ubuncinci kumava ethu.Kulula kakhulu ukusebenzisa, ngokuqinisekileyo kulula kunokuphula ikhadibhodi kunye nokuzama ukulahla yonke iveki.Khumbula uJames?Wayesanda kususa i-t-shirt yakhe kwiphakheji, waphequlula ileyibhile yokuthumela kwangaphambili, kwaye wabeka i-packet carrier kwi-package, wayibuyisela kwiphakheji yakhe, kwaye wayibuyisela iphakheji kwibhokisi yakhe. iziko lokuzaliseka.
I-LimeLoop idibanisa ukupakishwa okusebenzisekayo kunye nesoftware ukudala amathuba enkonzo yabathengi kunye nokubuyisela umva izinto, ukwenza lula ngakumbi amava omthengi we-omnichannel.Imbuyekezo inokuthunyelwa emva kwiphakheji yokuqala abafike kuyo, kwaye idatha yokulandelela igranular inokukunika ingqiqo kuhambo lwephakheji nganye.
Kwi-LimeLoop, sikholelwa ekusebenziseni idatha ngokufanelekileyo, ukuqhuba ukuziphatha kwabathengi ngokusebenzisa iteknoloji, kwaye amava omthengi we-omnichannel akayi kuthungwa ngaphandle kwedatha elungileyo.Ngelixa ii-asethi ze-ESG zilindeleke ukuba zifikelele kwi-53 yezigidi zeedola ngo-2025, ukufumana idatha echanekileyo ayifuni utyalo-mali olukhulu lweteknoloji.Akukho i-blockchain okanye i-NFT apha.Kwimeko yethu yi-app nje ye-BLE kunye ne-sensor.
Idatha eqokelelwe kwiphakheji nganye ye-LimeLoop ephinda isetyenziswe isetyenziselwa ukufikeleleka kunye nokulinganisa.Xa isetyenziswe kumanqaku abalulekileyo kwinkqubo ye-logistics, ukudibanisa amakhonkco okubonelela akufuneki ukuba kuhlawule abantu abaninzi kunye neplanethi.
I-Smart reusable packaging, efana ne-LimeLoop, idibanisa kwi-store kunye namava e-e-commerce ngokusebenzisa idatha eyongezelelweyo - ukulandelela indawo yokuthumela phambili kunye nokubuyisela umva ukuhanjiswa kwee-odolo zabathengi, oku kuthetha ukuba la mava angaphakathi evenkileni aba likhaya njengoko abathengisi bemba nzulu.
I-platform ye-smart ye-LimeLoop ye-smart shipping idibanisa ukupakishwa okusebenzisekayo kunye neenzwa ezilula ukudala i-lens yexesha langempela kwi-e-commerce experience ukusuka kwi-oda lokubuya.Oku kubonelela abathengisi ngeqonga elinamandla lokuqonda ngokufanelekileyo kunye nokunxibelelana nabathengi, ngelixa libonelela ngolwazi oluyimfuneko ukwazisa i-ESG kunye nezigqibo ze-supply chain.
Ixesha lokuposa: Mar-24-2022
