Albert Einstein once said, “If I had one minute to save the earth, I would spend 59 seconds thinking and one second solving the problem.” To solve any problem, it is important to think thoroughly.
There are four levels of garment packaging design thinking that need in-depth consideration: brand level, information level, function level and interaction level.
1. Brand level
Apparel packaging is the visual carrier of a brand. The packaging of brands like Hermes, Chanel and Tiffany&co is impressive in color and Logo.
Through packaging design to become publicity brand, improve brand competitiveness, strengthen product characteristics, establish enterprise image. The visual symbol of the brand is integrated into the packaging design to the maximum extent to form a unique brand personality, which is an important channel to deepen the brand impression of consumers while distinguishing the competitive products.
2. Information level
Information is the organic combination of brand trademarks, text information, patterns, colors, shapes, materials and other elements according to different purposes. Only with clear information, standard content, so that users may get the information you want to convey, and willing to jump into your sale’s “trap”.
3. Function level
The original purpose of packaging is to protect products and facilitate transportation. When packaging is a product, it will stimulate consumption. What’s more, consumers will pay for the packaging.
Make the packaging part of the product, packaging makes the product better to use. For example:
Hanger pack: This handy design feature is the perfect solution for garment packaging in shops, taking your clothes away and hanging at home.
4. Interaction level
To put it simply, packaging should not only have functions, but also experience and emotion, so as to attract users to pay more attention to packaging.
a. Sensory stimuli
When consumers touch the package, the nature and quality of the package can be identified. In the choice of materials, the major brands are also laborious scheming
b. Opening way
Packaging is the coat of the product, the opening way is the first step after the user get it, the smooth performance of the opening way is enough to allow customers to experience the brand’s pursuit of perfection.
c. Emotional interaction
The brand need focus on emotion, integrating environmental rendering and use scenes and other factors to give packaging a higher emotional value. Consider the behavior of the user when using the product, so that the user can interact with the packaging.
Garment packaging design is a comprehensive discipline, testing the strength of a brand, insight into consumers, understanding of the brand, deep digging of selling points, understanding of products, processing ability of fonts, pictures and information, innovation ability of packaging material, process structure and function, display and sales ability, etc. Therefore, packaging design is not an effect picture made on the computer, but a product that walks into consumer psychology and market and finally realizes commercial value.
Click the link below to get some new ideas of garment packaging.
https://www.colorpglobal.com/packaging-branding-solution/
Post time: Jun-17-2022
