Have you ever think that sending thank you cards to your customers can actually be a relevant brand-building tool.
Small thank you cards, also known as after-sale cards, are used for some marketing purposes and after-sale goals in product packaging. This postcard includes thanks, discount coupons (encourage buybacks), encourage feedback, brand social platform information, etc. Styles can be designed according to the brand and the tone of different products.
1. Promote the brand image.
Thank you cards are carriers of brand secondary exposure. Through good design style, retailers can show your brand image again in front of consumers, which plays a very good auxiliary role in improving brand awareness.
Some designers or entrepreneurs may think they are small sellers and have little to do with branding. But thanks to the e-commerce development, we can also see good popularity of smaller brands.
Brand influence is a long-term process, we need to be integrated into the business plan from the very beginning, and its effect is also a process of quantitative change to qualitative change.
2. Increase the repurchase rate.
Offering discount codes on thank you cards is a common way to improve the repurchase rate. Discount codes can provide original products as well as slow selling products in stores. It is a good way to clear inventory.
3. Enhance communication channels with customers.
Brands can mark their own websites and after-sales information on the thank you cards. Customers can find sellers through more channels, communicate outside the e-commerce platform, and provide refund and delivery. Professional after-sales treatment is often highly praised by customers.
4. Improve sales.
Thank you cards can be used by brands to launch their new product lines, or to guide customers to social media platforms to accumulate customer groups and pave the way for future sales.
Click here to directly discuss with Color-P your campaign ideas and to get your own designed brand thank you card.
Post time: Jul-14-2022
